E-Admission: To Be or Not To Be On the Cutting Edge! Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University Presenter: Dr. Boyd Bradshaw, Vice Provost for Enrollment Management, Saint Louis University
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E-Admission: To Be or Not To Be On the Cutting Edge! Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University Presenter: Mr.
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E-Admission: To Be or Not To Be On the Cutting Edge!
Chair: Mrs. Mildred Johnson, Interim Director of Admission, Virginia Tech University
Presenter: Mr. Tommy Griffin, Director of Undergraduate Admissions, North Carolina State University
Presenter: Dr. Boyd Bradshaw, Vice Provost for Enrollment Management, Saint Louis University
E-Admission
Strategic Enrollment Management
It’s More Than Just
Admissions!
Dr. Boyd Bradshaw
Millennial Generation
• Couldn’t imagine life without a computer– Quiet Shoppers– Early Birds– Ants in the Pants
Millennial Generation
• Preferred Media– Text Messaging– Web Based Communication– Programmed Telephone Messaging– Video Games Competition– U-Tube / Web Videos
Choosing Your Approach
• How To:– Entice– Communicate– Convince– Support
Entice
• Is your website easy to navigate for the common visitor? Feel? Visual? Exciting? Engaging?
• How do you utilize technology in the search process? Do you use different vehicles based on the student population you are recruiting?
• Is the university website model the admissions website? How updated is your information?
• Do you track your on-line visitors and what information they are viewing?
Communicate
• Do you have virtual advisor on your website? Does other EM and campus units also utilize this function?
• How quickly does your admission counselors/staff respond to email? How do you define normal business hours? What is the email response time for other university units?
• Do you have a communication unit within admissions? What relationship do you have with campus-wide marketing and communication?
Convince
• How do you utilize technology with campus tours? Visit programs? Outreach events?
• How personalized is the recruitment experience for prospective students?
• What is your communication plan prior to a deposit? After a deposit?
• What personal touch do you provide to the undecided student?
Support
• Do you ask students what type of communication they prefer?
• Do you capture data in your CRM and use it to craft messages accordingly?
• Do you have a social network specific to your student populations?
• Is there campus collaboration between service units and academic units in using technology?
E-Admission – SEM Style
• Engaging students through the recruitment process
• Creating an expectation before and after enrollment
• Building a bridge to successful alumni and giving
• Creating a brand promise and vision for the university
Keys to Technology Success
• Staffing
• Campus Wide Collaboration
• Data Analysis
• Best Practices
• Literature Review
• Planning
E-Admission
The Decision… To Be or Not To Be
on the
CUTTING EDGE!
Mr. Thomas Griffin
Traditional Communication Channels Used In College Admissions