DZŪKIJA MUSHROOMS AND BERRIES COMPANY BUSSINES PLAN Elina Saarikoski, Aksana Punko, Lubomir Smazak, Edas Kundrotas. SLOVAK NATIONAL MUSHROOMS AND BERRIES COMPANY BUSSINES PLAN
Dec 27, 2015
DZŪKIJA MUSHROOMS AND BERRIES COMPANY BUSSINES PLAN
Elina Saarikoski, Aksana Punko,Lubomir Smazak,Edas Kundrotas.
SLOVAK NATIONAL MUSHROOMS AND BERRIES COMPANY BUSSINES PLAN
WHY START OUR BUSSINES?
1. Raise our income
2. We want better future.
3. We want get more money.
4. Be succesful on this field
KIND OF BUSINESS
The aim of our bussines is to get natural products from the forests and provide to the customers and get more attractivity for this brach of business
Get the best benefits from the forest and other products
Bring peoples more natural products
CUSTOMERS Our ideal clients are people who care about
their health and prefer natural, environnmentaly friendly products. We‘ll take all market seqments.
PRODUCTS
1. Berries
2. Mushrooms
3. Products from berries and mushrooms
( Berries Jam, fresh and frozen berries, frozen mushrooms etc.)
4. Mushrooms and berries exchange
RISK
The nature is one of the part of my life, so it will be really good.
My job is my hobby it brings better results.
Bring customers healthy food.
DIFFERENCES IDEA OF MY BUSSINES FROM OTHERS
Bring healthy food. My plan is to get some ecological-
natural products for the people not for my own benefits.
Trying to make some new places on my region.
Spread local bussines.
LOCATION
Dzūkija region, Marcinkonys village.
In Slovakia (Zvolen Region)
We use this area,because there is:
1. Cheap rent
2. Unexpencive labor force.
3. Our material isn‘t far away from our location.
OUR SUPPLIERS
Ussualy they are some kids at the summer also forest workers who are living near the village and small other company deal with the same products.
LEGAL STRUCTURE OF MY BUSINESS
Ltd. Company Limited stocked company
In Slovakia - s.r.o (private limited company)
ADVERTISE OUR BUSINESS
Create own web site with our products E-SHOP Presentation our products. Competition – sport, school,other
Customers , Customers group:
• Our ideal clients are people who care about their health and prefer natural, environnmentaly friendly products. We‘ll take all market seqments.
Image , Why will people buy your products:
Local company Ecological products Lowest prices Hight quality Traditional natural
products
Products : Berries Mushrooms Products from berries and
mushrooms Berries Jam, fresh and frozen
berries, mushrooms Mushrooms and berries
exchange
Buisness process how do you operate: Pick berries Collect to storehouse Prepare for produce Export
Example from PESTEL-model;
Economic factors:If people don‘t have money, they won‘t buy
Environmental factors:If the climate or weather changes it can effect negatively to our bussines.
Technical factors: new equipment – grow fast in a short time,
DEMAND AND MARKET
Dzūkija is the best place for our bussines to sell our products a get our products Lots of mushrooms and berries at the Dzūkija area
SWOT ANALYSIS
Strenghts: Local business Ecological High quality
Weaknesses Small businees ,
small company Little Experiences Seasonal Bussines Only few workers
Oportunities: Be succesuful on this
field Market leader Spread our businnes to
other regions
Threats: Other companies Goverment Environment
COMPETITORS ANALYSIS
There are lot of companies with the same products
We are fresh company we are trying to find best possibilities to sell our product a export our products to eu
Get the products for the lowest prices from suppliers
CUSTOMERS ANALYSIS Everybody who wants to buy our
products because its a good possibility how to get a natural products
We have to start a new bussines so we don‘t have any old customers.
Various people from young to old
Summer food, easy to get a healthy food
TARGET AND AIMS
Main target is to get loyal customers and satisfied customers.
We are aiming to be the market leader. In a few years we want to get more employees
for our bussines and to expand our bussines to EU area
We are planning to buy new equipments for our company, because we want to grow fast.
We want to be the best place to work in our region.
We want to bring more healthy food and provide services for people for example work shops.
We want to expand the variety of our products.