Julia Shalet Founder of the Digital Youth Project
Julia Shalet
Founder of the Digital Youth Project
Adora Svitak, Child Prodigy“be willing to listen and learn from kids as muchas teach them”
Inspirations….
Sir Ken Robinson, Education Reform“we need to cultivate creativity in young people to
prepare them for the world of work”
Dave Eggers
“cross generational
co-development”
Dave Eggers, Alternative ways to learn & real world benefits“proved success using real world crossgenerational co-development”
The Digital Youth Project Mission
For the past 8 years, Julia Shalet, the Founder of the Digital Youth Project, has been bringing teenagers and digital businesses together, generating valuable user-
centred propositions for digital businesses and creating real world learning experiences for young
people.
She developed and tested her innovative formats whilst holding senior product positions at T-Mobile &
the internet start up, WeeWorld.
How Digital Youth Project can help you?
1. Strengthen a new business pitch 2. Find the user proposition for functionality3. Expedite the product development process4. Review & optimise developed products
Case Studies…
1.
Gave Sharpcards the user data to win Motorola business byproving the appeal of pre-populated handset content
for “mobile greeting card” proposition
1. Successful pitch to handset manufacturer
1.
Razz Phone Bites had developed functionality enabling user to play sounds during phone conversations. Pre-designed packs
of farts were not received well – range of revised propositions produced, including for excuses “I am running
late <insert sound: traffic jam; doctors waiting surgery; domestic chaos>”
2. New proposition for developed functionality
fart!
1.
Development timelines reduced by 50%, improved NPS (Customer Advocacy) & substantial UV growth, through user engagement in
identifying themes, writing user stories & sprint reviews. (These are scrum references. Scrum is a product development methodology)
3. Improved internal efficiency
Here, I have a mobile – come
steal it!
I would rather play a game
designed by a professional
It is better playing games
on large screens
How un-cool would we
look?
4. Don’t spend any more money on this!
Realistic feedback for Locomatrix - design your own multi-player game for you and your friends to play in the park.
Process
• Define the product / client challenge • Design the activity for the desired outcome • Establish best venue (school /office /neutral) • Find ideal sample of young people• Run the activity, with co-development option• Produce report & integrate findings
Where do the young people come from?
Local Schools & CollegesCouncil & Government SchemesLocal Youth Enterprise SchemesYour Employees & NetworksOnline & Word of Mouth
Formal
Informal
Contact: Julia Shalet
07956 376472
www.digitalyouthproject.com
@jewl