"Dynamic Infrastructures" by Fujitsu Siemens Computers

Dynamic Infrastructures

Fujitsu Siemens Computers Munich, 06. December 2008

Dynamic_Infrastructures081106.ppt 06.11.2008 17:51:10 © Fujitsu Siemens Computers 2008 All rights reserved2

A turbulent business needs Dynamic Infrastructures


Dynamic Infrastructures – Agenda

Business requirements on IT

Infrastructure Products & Services

Infrastructure Solutions for business applications for data protection for client systems

Managed Infrastructure

Dynamic Infrastructure as a Service

Summary


A turbulent business needsDynamic Infrastructures

Business needs

Integrating the value chain with new suppliers, partners, and customers

Business processes and applications must respond to new demands

The same workforce must achieve more

Roles and responsibilities of people constantly change

Requirements to the IT infrastructure

Need fordynamic data center

infrastructures

Need for dynamic client infrastructures


Dynamic Infrastructures tailor-made

Infrastructure Products &

Services

Infrastructure Solutions

ManagedInfrastructure

Infrastructure-as-a-Service


Resources boundto the IT infrastructure

Resources available for process and application innovation

With Dynamic Infrastructures we can tailor an offerthat fits to your strategy and priorities


How to build and run Dynamic Infrastructures


InfrastructureProducts & Services

InfrastructureSolutions


Infrastructureas a Service

Products and services designed for virtualized and automated environments

Use building blocks designed for dynamism

Benefit from evaluation and integration experience out of many projects

Use pre-tested Infrastructure Solutions

Delegate the responsibility to run your IT

Run your applications on a shared environment

Utilize our expert support services for the operation of your dynamic infrastructure

Cut your IT costs down leveraging economies of scale by accessing a centrally shared infrastructure.


Dynamic Infrastructures:Our Portfolio


Network

Storage ClientsInfrastructureProducts & Services

Storage Solutions

CentricStor


ManagedInfrastructure Managed Data Center Managed Office

Servers

Server solutions

FlexFrame

BladeFrame

Client Solutions

Virtual WorkplacesServices for- ROI- Integration- Maintenance

Financial Solutions


Workplace-as-a-Service


1. Infrastructure products & services











Building Blocks for Dynamic Infrastructures

The concept of Dynamic Infrastructures is our guideline for the development of new products and services

We integrate the latest virtualization and automation functionalities into our products to support the setup and operation of Dynamic Infrastructures

Complementary services optimize the roll-out and maintenance significantly



Long experience with Dynamic IT

Fujitsu Siemens Computers has decades of experience in providing and managing dynamic infrastructures.

Virtual machine technology for BS2000 mainframes is the perfect example of continuity and long-term investment protection in mission-critical data center environments

We leverage our mainframe DNA for building Dynamic Infrastructures


Products for Dynamic Infrastructures

A complete arrayof servers, mainframes and storage products

A complete range of business clients

.


PRIMERGY BX600 Blade Server

embedded server and I/O virtualization

system management for virtual machines

PRIMERGY BladeFrame

dynamic server pool in a box

one management for physical and virtual resources

FibreCAT, Storage from EMC and Netapp

dynamically scaleable and centralized storage are key building blocks for Dynamic Infrastructures

Building blocks for Dynamic InfrastructuresExamples for the data center


Building blocks for Dynamic InfrastructuresExamples for the client infrastructure

ESPRIMO Mobile and LIFEBOOK professional notebooks

dynamic connectivity via UMTS, WLAN, Bluetooth

maximum connectivity with backend infrastructure

FUTRO Thin Clients

ideal devices for client virtualization

reducing administration efforts significantly

ESPRIMO professional PCs

energy efficient power management

integrated security and manageability with Intel® vPro™

DeskView Load – industrialized roll-out services

fast roll-out new client devices over many locationsEnd user

desk


One responsibility for the maintenance of your infrastructure

Maintenance & Support Services

Standardized services for

Hardware & Software Maintenance

Infrastructure Rollout Services and IMACD

Services

Service 24 hours and 365 days of the year

Extensive service network worldwide

Proactive Remote Services

Short response times with spare parts on-site

Defined hardware recovery times


ManageAuto Immune Systems® statistics

More than 50 % of all incidents can be solved automatically by FSC’s Auto Immune Systemsor remotely with Questra IDM (Analysis on a 40,000 incidents basis)

40,000Incidents

10 %

AIS automatic password reset

25 %

Others

18 %

Other incidents

46 %

23 out of 25 incident types with AIS reaction

1 %

2 out of 25 incident types without AIS reaction

„Top 25“ incident types


2. Infrastructure solutions











Data Center Challenges #1:Business Applications and Infrastructure

HigherAgility !

HigherEfficiency !

HigherQuality !

CIO office

Business demands

CEO

CFOUsers

business processesand applications

SOA

IT infrastructure and IT operations

SOI

IT architecture


Our Solutions enable Service Oriented Infrastructures

+

Service Oriented Infrastructure (SOI)

System resources are assigned to applications on demand

Higher flexibility, quality and efficiency

Business Process

Service 1 Service 2 Service 3

Service 4 Service 5 Service 6

Combining application services to support business processes

Increased business agility


Key Characteristics of a Service Oriented IT Infrastructure

The IT infrastructure dynamically meets the resource requirements of applications

Systems are allocated to applications based on service levels

Integrated application and resource management

Use of industry standard products ensures maximum compatibility

Optimized IT operation through automation and embedded high-availability

Dynamic Resource Manager

Application Service Manager

Application Application Application

Serverpool

Storagepool

Network


Painless transformation into a Service Oriented IT infrastructure

The challenge to build a SOI

Integration of heterogeneous hardware, virtualization technologies, middleware and applications

The solution

Automated and pre-integrated Infrastructure Solutions

Management and operation of virtual and physical IT resources

One IT service catalog for the complete solution


Application Service Manager

Storage pool

Server pool

Automation - developed once and utilized by many

Application Application Application

Network


Analysis of IT strategy and environment

Evaluation of optimization potential for your current landscape

Identification of requirements for a future landscape

Detailed analysis of current landscape (load profile, bottle necks etc.)

Suggestion of various landscape designs

Report contains benefits and challenges of each design

Roadmap to your new landscape

Feasibility checks

Risk analysis

Final recommendation.

Assessing the Solution Portfolio

Developing the Roadmap

Designing the Landscape

Analyzing the Infrastructure

Integration and Migration services according to a proven phase model

Designing Enterprise SOI Landscape


Dynamic Infrastructure Solutionsfor Business Applications

FlexFramefor SAP

FlexFramefor Oracle

PRIMERGY BladeFrame

Application optimized

Solution stack is tuned for an application suite

Application independent

Real / virtual serversare shared across applications


Example: Standard Chartered

Project

Introduction of a new, modular retail banking suite

Need to optimise the SLA versus cost

Creating a central, shared service

Dynamic Infrastructure Solution:

PRIMERGY BladeFrame in a dual site data center

Benefits

50% reduction of TCO

80% faster service delivery

consolidation of 600 servers to 100

“We cut total cost of ownership in half compared to a traditional x86 solution due to superior I/O and performance. PRIMERGY BladeFrame system was the lowest cost, lowest risk choice, providing the most flexibility. It’s already helping us improve time to market and IT responsiveness, and will ultimately have an impact on our revenues”

Jan Verplanclke, CIO, Standard Chartered


Example: TeliaSonera

Project

Creation of a flexible and scaleable SAP IT infrastructure for procurement, human resources and finance

Infrastructure Solution

FlexFrame for SAP

Benefits

High-availability of SAP applications for more than 2,000 users

Scaleable to support up to 20,000 users in the future

Fast availability of additional server capacity

Significantly better utilization of installed capacity

»FlexFrame from Fujitsu Siemens Computers gives us the best solution for our purposes. The cost-benefit ratio of the system platform is optimized, and resourcescan be dynamically balanced to accommodate additional demand at any time.«

Janne Puhakka,Division Director, TeliaSonera


Storage Requirements for Dynamic Infrastructures

Centralized Storage is the key architectural element in Dynamic Infrastructures

Requirements for a central storage pool for file services

high scalability to handle excessive file growth

Automated client access and load balancing

high throughput for fast response times

Solution: CentricStor FS

modular, scaleable file system

virtualizes file systems – many appear as one

Clients – 2-4 GbEInterconnect – 2-4 GbEStorage – FC 4Gbps

91259125

9125

SYST

RPS

ST AT

SPEED

M ODE

DUPL X

2 X

1 X 1 1 X

1 2 X 1 4 X

1 3 X 2 3 X

2 4 X

Catalyst 2970TSSERIES

UPS per node to protect write cache

UPS per node to protect write cache

CentricStor FS nodes(single distributed

file system)

CentricStor FS nodes(single distributed

file system)

Virtual IP with automatic load

balancing

Virtual IP with automatic load

balancing

Cluster Internal communication LAN

Cluster Internal communication LAN

CentricStor FS storageCentricStor FS storagewith automatic load

balancingwith automatic load

balancing

9125


Serverpool

Storagepool

NetworkServerpool

Storagepool

Network


Data Center Challenges #2:Data Protection

Back-up Windows are an issue Applications & services of a

have to be available 7x24 h Data grows > 50% per year

Data backups must be protected against disasters

Legal requirements demand longer retention periods for data

Data volume requires increasing floor space, cost and energy


CentricStorVirtualization of Tape Infrastructures

TapeVirtualization

Layer

CentricStor

CentricStor introduces a virtualization layer

between servers and tape libraries

Key Benefits Changes on server side have no impact

on the tape side – and vice versa Support of a large variety of tape

systems, servers, mainframes and

backup software Consolidation of tape libraries Introduction of information lifecycle

management into tape environments Support of two data centers for disaster

recovery

x86 ServerpoolMainframe, UNIX


CentricStor Customer Belgacom

Objective

Use tape virtualization to consolidate data protection of mainframes, UNIX and industry standard servers

Solution:

CentricStor installed at two locations

EMC NetWorker for all open systems

Tape drives: 24x IBM TS1120

Customer Benefits:

Future-safe due to modular scalability and compatibility

Uniform tape processing for heterogeneous systems

Significantly faster backup

“CentricStor lets us virtualize our installed physical tape libraries to permit quick, reliable data backup and recovery.”

Pascal De Cock,Project Manager, Belgacom


IT infrastructure challenges of client systems

Manageability Distributed hardware, remote and

mobile users Deployment, updates, patches

High availability and disaster recovery

Security of user data

Poor utilization of computing resources

Flexible access

Application conflicts

Energy consumption


Move your IT workplace into thedata center with client virtualization

Virtual clients are hosted in the DC Central management Users are dynamically connected

to their virtual desktops

Benefits Increased availability and security Flexible access On demand preparation of PCs Significantly better service levels A complete (re)installation takes less

than one hour

Virtualdesktoppool

Serverpool

Storagepool


Virtual WorkplaceOur offering for client virtualization

Pre-integratedsolutions

End-to-endinfrastructure services

IT investmentdecision support

“Virtual Workplace” from

Latest technologies for client virtualization

Improved flexibility, efficiency, quality


Proactive support services for Dynamic Infrastructure Solutions

Solution Contract One service for hardware and software

components of the dynamic solution A technical account manager

(TAM) supports the customer holistically

Proactive Services

Live monitoring

System Health Check

Patch Management

Reactive Support Services

Help Desk Services

Hard- and Software Maintenance

TAMBacklevel support

Proactive services

On-siterepair

Software

support

Service Management

1&2-level support


Dynamic Infrastructure Solutions – more than 1,000 installations

Aerospace & Defense

Automotive

Banking & Insurance

Chemical

Consumer

Engineering, Construction & Operations

HighTech

Public Sector

Services, Telcos, Utilities


3. Managed Infrastructure











Challenges of running aninfrastructure operation

Maximum standardization, but high flexibility to meet demands

Support changing business demands

Provide industry and business process know how

Generate more value while reducing cost

Enhance flexibility

Flexible, fast reallocation of resources

Greater efficiencies

Uniform management of physical & virtual resources

Higher utilization of IT resources

Reduction in operational cost

We offer a maximum standardization, but high flexibility to meet your individual demands


Our Managed Services portfolio supports your Dynamic Infrastructures

Managed Data Center

IT Management and operational services along the Data Center

Analysis, design and transformation of data center operation

Enable business agility and efficient resource allocation

Cost reduction through process automation

Utility based pricing models

Managed Office

Services for an efficient operation of workplace infrastructures

Planning, implementation and rollouts

Management and optimization of the client lifecycle

Efficient operation of physical and virtual IT workplace

“Per-seat” billing models


"Consolidation through server virtuali-zation yields significant improvement in terms of ecology, economy and quality. Through this, we expect to save 2.0 million kWh a year in electricity."

Stefan, Senior System Architect, HypoVereinsbank Information Services, GER

"FSC teams up with our team so well that we don't know any more who the ideas come from."

Fernando, CIO, Metro Madrid, ES

"It is not what you deliver; it is how you deliver it."

Andrew, IT manager, HBOS, UK

Our approach differs not only by technology but by people …


Analysis of your requirements

Define required service capabilities

Define governancemodel and delivery responsibilities

Implement aligned services and delivery

Service Portfolio

Assessmentof service requirements and IT portfolio

Service Catalog

Assessmentof services

Separation into local and global service delivery

Local Delivery

Lo

ca

l

CommonEnd-To-EndService Processes

Central SharedServices

Implementation

Ce

ntr

al

We offer maximum standardization, but high flexibility to meet your individual demandsService automation enables cost effective service delivery from remote locations for dynamic infrastructures

CommonEnd-To-EndService Processes

Governance Model

Service Management

Process Framework

Leverage the potential of our automated service catalog


We deliver Managed Data Center services for Daimler AG

Operation of 5,000 servers and 1,500 databases

Guaranteed system performance with defined service level agreements

Significant cost optimization by combining on-site services with off-site services

Assured quality based on measurable SLAs

High service quality through standardization


DesignIntegration &Transition

Successful transfer of your storage infrastructure to regular operation

Reactive

Remote

variable charging (GB per month)

Managed Storage

CapacityManagement

CapacityProvisioning

ServiceManagement

Maintenance &Support

Monitoring

StorageAdministration

localBusiness reflection

Remotedata collection

On Demand

Multi Vendor

ITIL –

Based

Proactive

Monthly charging

Accounting

Consulting

Smooth hand-over to efficiently the operation

Tailoredstorage concept

Consulting services

Managed Storage Optimization


Managed Storage at SAP Hosting

What the customer required

Managed services for 1 petabyte of online storage 4 petabytes of backup data

What Fujitsu Siemens Computers delivered

the required storage and backup capacity

flexible support for future growth

full cost transparency

“pay-as-you-use” pricing

single point of responsibility

We have entered into a long-term partnership with Fujitsu Siemens Computers. This not only covers online and backup storage on the basis of exacting service level agreements, but also contributes to a steady enhancement in the quality of service for our customers thanks to innovation and continuous process improvements.“

Benno Weidmann | Vice President Hosting Infrastructure Management, SAP Hosting


Managed Office and Maintenance for Dexia-BIL

Project

introduce standardized office software to subsidiaries

access to central applications within a standardized IT

Solution

multi-vendor maintenance and incident management for various locations by Fujitsu Siemens Computers

Benefits for Dexia

One contract, one coordinated delivery process, one support process - worldwide

One responsibility for all incidents

»Fujitsu Siemens Computers takes care of overall incident management from Luxembourg. This allows us to have a single point of contact for all subsidiaries. «

Laurent Lhoest, x86 Environment Manager of Dexia-BIL


4. Infrastructure as a service











The next step towards higher efficiency and flexibility

With 100’s of installations of infrastructure solutions customers have optimized their IT

It is their foundation of a service-oriented infrastructure (SOI)

Some run it for internal and external clients

Managed services for theses solutions further raise the efficiency of operations

The next efficiency gain can be achieved by sharing a central infrastructure between many customers

Infrastructure as a Service (IaaS)

Degree of efficiency

Managed

Services

(Operations)Infrastructure

as a ServiceService

oriented

Infrastructure

Deg

ree

of F

lexi

bilit

y


Fujitsu Siemens Computers expands its portfolio with “as a Service” offerings

“as a Service”

A multi-tenant off-premises IT infrastructure

shared among multiple customers

accessible through pre-defined methods standards, terms and conditions.

A shared IT infrastructure is provided

through on-demand services

pricing based on service usage,

ongoing reductions in both fixed baseline (or subscription fees) and unit costs.

shared dedicated

IT Infrastructure

custo

mize

dg

en

eric

Offe

ring

Infrastructure Outsourcing

Managed Services

“as a Service” Hosting


Your advantages of leveraging “as a Service “ offerings

Business view:

Shared business risks with pay as you grow

Support change from IT to business manager

Increased time to market and higher flexibility

Operational view:

Faster service delivery

Higher economies of scale across applications and across customers

Predictable budget and standardized operations

Latest technology available productively in the shortest time


Dynamic Infrastructures pricing models

Application Management

Management and Hosting of virtual

Infrastructures

IT Consulting

Maintenance andproduct supportfor Infrastructures

Management and Hosting of physical

Infrastructures

Annuity business (3-5 years)Project business (6-12 months)

DeploymentServices

SLA Price per bundled

Unit

e.g. Price per Seat

Fixed Price per Unit

e.g. Price per Desktop

SLA Price per physical

Usage

e.g. Price per Gigabyte Storage

SLA Price per virtual

Unit

e.g. Price per Virtual Desktop / Server

Price per Service Usage

e.g. Price per performed Transaction

Business Consulting

IT Infrastructures

IT Products


Applications

Middleware

XaaS Infrastructure Managed Infrastructure


Our way to Infrastructure as a Service

Fujitsu Siemens Computers will add “as a Service” offerings to its portfolio.

Our focus is “Infrastructure as a Service” (IaaS)

physical layer of basic hardware (servers, storage, clients, networking)

operating system and low level system software (virtualization, basic resource management, automation, orchestration)

the lower level of the middleware layer (systems management, optimization layers, etc.)

We will work together with partners who provide the higher layers of the stack (e.g.“Software as a Service” (SaaS) and “Business Process as a Service” (BPaaS).


ExampleWorkplace-as-a-Service

Central Shared Infrastructure

Client A

Client B Client C

Client D

Minimized capital expenditure No investment in infrastructure

“Pay as you use”

Fixed SLA

Available infrastructure is “infinite” On our premises VDI-ready

Leverage our investment and expertise

Low barrier to entry

Free trial makes entry attractive

Smooth migration to hosting infrastructure


Dynamic Infrastructures:Our Portfolio


Network

Storage ClientsInfrastructureProducts & Services

Storage Solutions

CentricStor


ManagedInfrastructure Managed Data Center Managed Office

Servers

Server solutions

FlexFrame

BladeFrame

Client Solutions

Virtual WorkplacesServices for- ROI- Integration- Maintenance

Financial Solutions


Workplace-as-a-Service


Summary

A fast changing business require Dynamic Infrastructures for IT

Dynamic Infrastructures assign resources to applications on demand

Fujitsu Siemens Computers delivers a comprehensive solution helping our customers to benefit from Dynamic Infrastructures as fast as possible

products & services designed for building Dynamic Infrastructures

pre-integrated Infrastructure Solutions reduce project times and risks

managed services to operate Dynamic Infrastructures efficiently

we will develop solutions for “Infrastructure as a Service” to bring IT efficiency and flexibility to the next level

Out of this portfolio we can deliver tailor made Dynamic Infrastructures fitting to your business demands

From this portfolio we can deliver tailor made Dynamic Infrastructuresfitting to your business demands