Transactional Email: The Email Everyone Wants To Get @DynInc @inboxexpert @jamesdeloid Transactional Email Webinar Understanding The Email Everyone Wants To Get Steve Wheeler Director of Deliverabilit y @InboxExpert James DeLoid Email Product Manager @JamesDeloid
Transactional email is the one piece of email that everyone wants to get. Why? Learn about that and more in this webinar conducted by Director of Deliverability Steve Wheeler and Email Product Manager James DeLoid.
Check out the slides and watch the webinar here: dyn.com/email-sending-webinar-intro-to-transactional-email/
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Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Transactional Email WebinarUnderstanding The Email Everyone Wants To Get
Steve WheelerDirector ofDeliverability@InboxExpert
James DeLoidEmail Product Manager@JamesDeloid
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Housekeeping!
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Who is Dyn’s Steve Wheeler & James DeLoid?
Steve WheelerDirector of
Deliverability
James DeLoidEmail Product
Manager
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
What To Expect FromThis Webinar
• What is Transactional Email?• Differences from commercial mail• Must do tips to optimize ROI• Important metrics to measure• Customer service troubleshooting
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
What IsTransactionalEmail?
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Here’s Why.
Transactional emails brought in revenues between about 3-to-6 times higher than bulk mailings from the same clients.
- Experian Marketing Services, "The Transactional Email Report." (2010)
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Savvy Senders Have Moved From…
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Savvy Senders Have Moved To…
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Are You ASavvy Sender?
Who in your company is responsible for the most critical piece of email you send?
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
IT…?
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
By God,I’ve done it!
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
…or Marketing?
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
What Are They Doing To Optimize The Content?
Logo links to site(sales opportunity) Recommendations
(Sales opportunity)
Links to site(sales opportunity)
Business purpose clear & appears 1st
Clean HTML Content
Links to site(sales opportunity)
Promotional offer is <1/3 message
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Don’t Forget The Recipient’s Expectations
InboxNear Instant delivery
Relevant subject lines and sender address
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Don’t Forget To Measure These Metrics!
• Transactional Inbox success rate– Seed Transactional mail stream
• Transactional Conversion rate– a/b testing for content
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Takeaway:Involve marketing in the content
creation of the transactional messages
to optimize ROI.
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
Customer Service Troubleshooting
Check Spam Folder
RecipientAddress & Date
CheckSuppression List
IncorrectlyBounced?
ReclassifyBounce
1
2 3
4 5
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid
So, we’ve covered…
• Transactional Email definition• Key differences from commercial mail• Content tips for optimized conversion• Importance of seeding and A/B testing• How to troubleshoot lost mail
Transactional Email: The Email Everyone Wants To Get@DynInc @inboxexpert @jamesdeloid