How to Compete in the Era of Free Shipping Presented by DYMO Endicia and GoECart Manish Chowdhary Founder and CEO GoECart www.goecart.com Chris Janus Business Development DYMO Endicia www.dymoendicia.com
Oct 18, 2014
How to Compete in the Era of Free Shipping Presented by DYMO Endicia and GoECart
Manish Chowdhary Founder and CEO GoECart www.goecart.com
Chris Janus Business Development DYMO Endicia www.dymoendicia.com
Overview
Introduction
The Shipping Scene in 2012
The USPS Advantage
GoECart 360 – Retail Platform
Who is DYMO Endicia?
• Leading Electronic Postage provider • Customers have printed over $8 billion in postage
• $1.5B+ in 2011!!
• Over 25 years of experience
• Over 180 integrated partners
• The first company with: • Electronic Delivery and Signature Confirmation for First Class Mail
Parcels
• Automated customs forms & integrated APO/FPO forms
• USPS Priority Mail Flat Rate and Regional Rate boxes
Print USPS Shipping Labels
Prepaid labels
Hidden postage amounts
All USPS® mail
classes
Electronic Delivery
Confirmation™ &
Signature Confirmation™
The Shipping Scene In 2012
Shipping Scene, 2012
• eCommerce on the rise – Q4 2011: 9th straight quarter growth – 5th quarter double-digit growth
• Lightweight dominates ecommerce – Top performing categories (≥ 18% growth Q4 to SPLY):
Digital content & subscriptions Jewelry & watches Consumer electronics Toys and hobbies Computer software
• Trend is free shipping – 52% of sales in Q4 2011 vs. 49% SPLY
Internet Retailer 2012
‘Free’ – The New Price
7
• Nearly 3/4 (73%) of shippers consider free shipping “somewhat important” or “very important.”
• Major decision factor for consumers
comScore data
73%
The USPS® Advantage
The USPS® Advantage
Ship to US territories with domestic rates
Ability to ship to APO’S, FPO’s, and Post Office™ Boxes
No minimums, no certifications or audits
Invisible postage amounts for USPS shipments
Data entry scans on USPS parcels
Integrated customs forms as part of the label for USPS shipments
Free Carrier Pickup™
Reduced rate insurance
Eliminates surcharges for fuel, delivery area, address errors etc.]3
Priority Mail® (2-3 day delivery)
1. Zone-based
– Ideal for shipping lightweight packages
2. Flat Rate Box
– Ideal for shipping dense packages long distances
3. Regional Rate Box
– Ideal for shipping dense packages short distances
Pickup
Delivery Confirmation
Saturday and residential delivery
Packaging from the USPS
FREE
Priority Mail Price Advantage
3lb Package to zone 2 Carrier
Ground
Priority
Mail®
Base Rate (zone averaged) $5.45 $5.24
Residential Surcharge $2.55 $0.00
Extended Delivery Area Surcharge $3.00 $0.00
Fuel Surcharge (8.5%) $0.94 $0.00
Subtotal $11.00 $5.24
Address Correction $11.00 $0.00
Total $22.94 $5.24
High Volume Incentives
Commercial Plus™ Pricing
• Saves avg. 13.6% over retail for Priority Mail® and avg. 24% over retail for Express Mail®
• Lower minimums
Negotiated Service Agreements
Commercial Plus Products:
• Critical Mail
• Commercial Plus Cubic pricing
The Internet Postage Advantage
Internet Postage Saves You Money
Instant savings • Commercial Base Pricing
• Flexible, low-cost monthly subscriptions
Leverage existing hardware and software setups • Minimal up front capital needed
• Faster implementation and ROI
Convenient Support For All USPS services • Integrated customs forms for internationals
• Stealth/hidden postage values
• No permits, daily minimums or USPS audits required
Automated Package Processing • Integration with a variety of business software programs
• Streamlines the USPS shipping process
Use All the Tools That You Have
• USPS services • Rate comparison • Database integration • Batch printing • High speed printing • International/integrated forms • Carrier pick up • SCAN • Partner integrations
GoECart 360 – Multichannel Retail Platform
Serious Ecommerce is Hard!
Multi-Channel Ecommerce: Critical Success Factors
Web Content Management
Product Catalog Management
Merchandising
Site Search & Guided
Navigation
Shopping Cart & Checkout
Con
tinuo
us In
nova
tion
Rol
e-B
ased
Sec
urity
& P
CI C
ompl
ianc
e
99.9
% R
elia
bilit
y &
On-
Dem
and
Sca
labi
lity
SEO & SEM
Online Marketplaces &
CSEs
Social Networking
Mobile
International (Markets & Customers)
Contact Center
Payment, Shipping &
Taxes
Personalization
Email Marketing (Targeted 1:1)
Transactional E-mails
Order Entry & Processing
Inventory Management
Fulfillment (Pick/Pack/
Ship/Drop Ship)
Purchasing and Returns
Reporting & Analytics
Too Many Systems to Manage & Integrate
Storefront
Solutions
Order
Management
System (OMS)
Shipping and
Fulfillment
CRM Finance /
Accounting
Yahoo Stores! $ Dydacomp $
(M.O.M.)
ShipWorks $ Sugar CRM $
QuickBooks $
Magento $$ StoneEdge $ ShipRush $ Salesforce.com
$$
PeachTree $
Marketlive $$$$ CoLinear $
TrueShip $ Sage $$ (ACT or
Saleslogix)
Sage $$
Demandware
$$$$
OrderMotion $$$ Harvey Soft. $$ Microsoft
Dynamics $$$
Microsoft $$$
(Additional) Best of Breed Storefront Technologies
Site Search and
Guided
Navigation
Transactional
Emails
Search Engine
Optimization
Marketplaces
Integration
Ratings and
Reviews
Personalization
Search Spring $
MailChimp $
WordTracker $ Channel
Intelligence $$
PowerReviews
$$
4-Tell $$
Nextopia $$
SilverPop $$
Keyword
Discovery $
Channel Advisor
$$$
BazaarReviews
$$$$
Baynote $$$$
SLI Systems $$$
BlueHornet $$$
Mercent $$$
MyBuys $$$$
Endeca $$$$
StrongMail $$$$
MonsoonWorks
$$$
Certona $$$$
Introducing GoECart360° The Ultimate All-in-One SaaS Ecommerce Suite
Free Shipping Combat Strategies
• Include Shipping Charges in the Price of the Product
• Free Shipping Threshold
• Free Shipping Membership (e.g. ShopRunner, Amazon Prime)
• Ship a Subset of Items for Free
• Flat Rate Shipping (e.g. $9.95 per order)
• Other Options • Explore all potential carriers and services including hybrid shipping
(e.g. FedEx SmartPost, InXpress, UPS Mail Innovations)
• Ad supported shipping (e.g. AdShip)
• Vendor discounted shipping • Pick up from store • Drop ship • Free upgrades • Audit your carrier bills or outsource it • Eliminate double shipping
GoECart’s Thriving Partner Ecosystem (partial list)
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Comprehensive Shipping Support
• Flat Rate (custom tables based on total or weight)
• Free Shipping
• Real-time Carrier Rates – UPS, FedEx, USPS (via DYMO Endicia), DHL, Canada Post
• Dimensional Weights and Multi-Piece Items Supported
• Support for Domestic and International Shipping
24
GoECart’s Endicia Integration
• Service Selection and Rate Calculation
• Address Verification
• Purchasing Postage
• Shipping Options Selection
• Generating/Printing USPS Shipping Labels
Best-in-Class Persistent Shopping Cart
New Customer Checkout
Preemptive Address Verification
Award-Winning One Page Checkout
Online Order Confirmation
GoECart 360 Administration Panel
Sales Orders – List View
Sales Order Details
Generate Shipping Label
Print USPS Shipping Label
Prepaid labels
Hidden postage amounts
All USPS® mail
classes
Electronic Delivery
Confirmation™ &
Signature Confirmation™
Fully Integrated Order Fulfillment Process
Built-In Rich Transactional Emails
Why GoECart 360?
1 All-in-One Ecommerce Suite that Empowers you to Manage Your Entire Business.
2 Same Powerful Tools and Rich Features used by the Top 500 Internet Retailers.
3 Enables True, Multi-Channel Ecommerce.
4 On-Demand SaaS solution – No IT Required!
5 Drives Growth on the Front-End and Efficiencies in your Back Office Operations.
6 Provides an Intelligent, 360-Degree View of your Business.
Questions?
Manish Chowdhary Founder and CEO GoECart www.goecart.com 877-243-3612 [email protected]
Chris Janus Business Development DYMO Endicia www.dymoendicia.com 800-576-3279 x140 [email protected]