DWS15 - Digital Knowledge session - Jimmy Wales - Wikipedia

IDate DigiWorld Summit

THE PEOPLE’S OPERATOR. CONFIDENTIAL

What I will talk about

• A bit about Wikipedia and where we are today

• A special detour to discuss China

• The next steps for Wikipedia - Mobile!

• Lessons learned and what that leads me to next…

• TPO.com - social network

Imagine a world in which

every single person on the

planet is given free access

to the Sum of all Human

knowledge

Imagine a world in which

every single person on the

planet is given free access

to the Sum of all Human

knowledge

What is Wikipedia?What is Wikipedia?

What is free access?What is free access?

What is “the sum” of all

human knowledge?

What is “the sum” of all

human knowledge?

MILLION ARTICLES

LANGUAGES

Key statsKey stats

8 languages have over 1,000,000

46 languages have at least 100,000

120 have at least 10,000

223 have at least 1,000

“Wekipedia” bread company

Tops per capita

• Some of the top languages in Wikipedia per capita:

• Icelandic, Estonian, Norwegian, Swedish, Finnish

• Why?

Global content comparisons

18Source: Bridgespan analysis of data found at http://wikistics.falsikon.de/ (pulled August 2009)

PRELIMINARY

MILLION UNIQUE

VISITORS

Here is what people know

True enough but

clouds the mind!

What most don’t know

Internet usage

• Let’s just look at one country, Nigeria

• 2000 - 0.1% of country online

• 2006 - 3.1%

• 2009 - 16.1%

• 2011 - 26.5%

Bandwidth

• January 02 - 72Mbit/s

• January 07 - 693Mbit/s

• End of 2012 - 12,000Mbit/s

New York

Lagos, Nigeria

What are people doing?

• Are they searching for prices

for crops?

• Are they reporting malaria

outbreaks?

• Maybe, but...

Top sites across

Africa• Google

• Facebook

• Twitter

• Wikipedia

• Local newspapers

What you need to

know• Ongoing march of technology is making real

and usable Internet access available to tens of

millions of peopleTODAY

What you need to

know• Think forward 20 years

• Massive connectivity

• To real Internet

• For hundreds of millions

• Who do not speak English or French

Wikipedia Zero

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Lessons learned!

What are the lessons for growing a brand

quickly?

Interstate highways

• In 1919, it took 62 days for a convoy of Army

trucks to cross the US

• That slowly but steadily improved and then…

• Construction from 1956-1991 of the modern

Interstate system

McDonald’s

Uber

• Just as the interstate highway system gave rise to

second-order disruption and opportunity

• The ubiquity of smart phones is giving rise to new

disruption and opportunity

Uber

THE PEOPLE’S OPERATOR. CONFIDENTIAL

Amazon sees 20-35% of their sales from

books that traditional retailers do not carry

at all (some estimates up to 55%).

long tail

40

WORD OF MOUTH VIRAL PLATFORMS

76m Members

17m Pledges

CAUSE OF YOUR CHOICE

25%

SHARED PROFITS

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BUILDING A VIRAL COMMUNITY

THE PEOPLE’S OPERATOR. CONFIDENTIAL 44

building THE communityMY

PERSONAL

PAGE

the cause page adding new posts

automatic social

sharingsocial sharing

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Thank you!