1 Food for thought: pitching tips from the Pros Dutch Fintech Hackathon July 5 2014
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Food for thought: pitching tips from the Pros
Dutch Fintech Hackathon
July 5 2014
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Sieuwert van Otterloo
• Editor www.startupjuncture.com
• Investor in startups• IT and strategy consultant
About us
Rob Bakker
• Manager ADM PDS Change office
• Presence trainer at Rabobank
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Make sure your product gets the pitch it deserves!
Our goal
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Part 2: Practice, practice, practice
Each group can practice their pitch and watch one other group (in slots of 30 minutes)
Agenda
Part 1: Food for thought• Rob (2 tips)• Sieuwert (2 tips)• Your questions
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What the jury is looking for:1. Innovation: is it new
and interesting?2. Validation: What did
you do/test this weekend?
3. Presentation: Does it look right?
4. Excitement: Are you excited about your product?
All this in 2 minutes, without powerpoint, including a demo
Pitch criteria
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We stole for you the actual judging instructions – here they are
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Step 1: Choose your ‘One Thing’
• Presentations and workshops are transactions
• Determine what exactly people buy when they buy your story
• Emphasize your one thing in word, position and nonverbally (contrast, speed, tone, visuals)
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Step 2: emphasize your ‘One thing’
The One Thing should feature clearly in the pitch:• Strong start• Strong End• Remarkable middle
Make sure it stands out
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Tip 2. Make contact
Right posture• Relax• Talk clearly • Use breaks
Roaming• Look around and
make eye contact
Interaction – Dialogue• Watch if people
nod ‘yes’ or ‘no’https://www.youtube.com/watch?v=eWynt87PaJ0
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How does it work
Tip 3: Focus on the need for your product, not the product
What is the solution?
Is there a problem?
70%
20%
10%
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Tip 3b: proof your need
Trailer and signupDropbox: better file synchronisation
Food truckThe Blaxican: Mexican soul food
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Tip 4: Use your time wisely
Scheme for a 2 minute pitch
0 min. 1 min. 2 min.
Problem/ need Solution /
productResults
this weekend
Demo
Team
Hinting at a Business
model
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Final tips: Presenting in a foreign language
• Prime yourself: use keycards if you are worried about forgetting words or lines
• Keep it simple: focus on basic English words. You are not the only non-native speaker
• Slow down
• Practice
https://www.youtube.com/watch?v=3K3johUezdg
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