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WHY WE EXIST
18

Dutchento: Why do we exist?

Jan 16, 2017

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Guido Jansen
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Page 1: Dutchento: Why do we exist?

WHY WE EXIST

Page 2: Dutchento: Why do we exist?

DUTCHENTO.ORGSince August 2008

Page 3: Dutchento: Why do we exist?

MEET MAGENTO 2009

Page 4: Dutchento: Why do we exist?

MEET MAGENTO 2009

Page 5: Dutchento: Why do we exist?

MEET MAGENTO 2017: 30+ countries!

Africa, Indonesia, Singapore, India, Bolivia, New MM events being planned: Hungary, Pakistan, Malaysia, Phillipines,

Dubai, Saudi Arabia, Lebanon

Page 6: Dutchento: Why do we exist?

WHY WE EXIST

We exist to support local Magento users* by making

their lives easier, more profitable and more fun

&

to introduce others to our platform and community.

*user = merchants, devs, solution/industry partners

Page 7: Dutchento: Why do we exist?

WE AIM TO OFFER THE BEST IN…

• Getting introduced to new clients and new employees;

• Helping new users find the right information and connections to start their (Magento) webshop;

• Professional development regarding Magento and/or related e-commerce knowledge for existing users;

• An active local community/support network.

Page 8: Dutchento: Why do we exist?

OUR VALUES

INNOVATIVE

FUN

TRUSTWORTHY

EXCELLENCE

OPEN

Page 9: Dutchento: Why do we exist?

Change is the only constant, so Build, Measure, Learn (repeat).

Every year we try a new approaches to accomplish our mission.

INNOVATIVE | FUN | TRUSTWORTHY | EXCELLENCE | OPEN

OUR VALUES

Page 10: Dutchento: Why do we exist?

Although business is serious, we strive to have fun* while doing our work and want others to have fun when interacting with us, our services or the community.

We don't necessarily make our products or services itself fun(ny), but it's more about the environment in which we operate.

*fun ≠ silly

OUR VALUESINNOVATIVE | FUN | TRUSTWORTHY | EXCELLENCE | OPEN

Page 11: Dutchento: Why do we exist?

We strive for our information and communication to always be truthful and unbiased (positively or negatively) towards platforms, people or organizations.

OUR VALUESINNOVATIVE | FUN | TRUSTWORTHY | EXCELLENCE | OPEN

Page 12: Dutchento: Why do we exist?

We strive to be the best in what we do, offering the best platform, information, content and attitude.

INNOVATIVE | FUN | TRUSTWORTHY | EXCELLENCE | OPEN

OUR VALUES

Page 13: Dutchento: Why do we exist?

We welcome everyone to our community and openly share as much as is practically possible. Open Source Mindset FTW!

INNOVATIVE | FUN | TRUSTWORTHY | EXCELLENCE | OPEN

OUR VALUES

Page 14: Dutchento: Why do we exist?

GOALS: WHAT WE DO• Organize a yearly Magento conference;

• Share knowledge and engage with our community throughout the year (Blog, Slack, MUGs, Newsletters, Webinars);

• Provide and/or support an online and offline platform to promote/stimulate community communication and collaboration;

• Advocate/Evangelise the use of the Magento platform (active members speaking at events, blogging, etc.);

• Centralize localization efforts;

• Introduce new merchants to the platform and community (Showcases, Company profiles).

Page 15: Dutchento: Why do we exist?

New platform

• Beter visibility for Companies, Magento websites, Authors

• Accounts

• Add functionality for Events, Jobs, People

• Link all content, have account system.

Page 16: Dutchento: Why do we exist?

Relationship with Magento

• Always improving ;);

• Official cooperation between Magento and MMA (2016) is big improvement;

• More focus on Community;

• It’s important to follow trademark guidelines;

• MMA is in contact with Pereira and Magento Management and talking about our (new) role in the Magento world.

Page 17: Dutchento: Why do we exist?

• Non Profit

• “Supporting anybody to be successful in commerce by using ecommerce and by using open source concepts like Magento”

• Moving from a loose organizer group into a coordinated association

Page 18: Dutchento: Why do we exist?

• Global sponsorship deals

• Merchant memberships

• Supporting new local MM events

• Localized editions

• Vendor cooperation