DUNICOP Deepening UNIversity Cooperation Osijek-Pécs OVERVIEW OF THE RESEARCHES CONDUCTED TO SUPPORT QUALITY MANAGEMENT GRADUATE CAREER TRACKING PROGRAM AT THE UNIVERSITY OF PÉCS KURÁTH, GABRIELLA HEAD OF MARKETING OFFICE, UNIVERSITY OF PÉCS „Roundtable on quality assurance” DUNICOP-ROUNDTABLE 2 15 November, 2013 Project is co-financed by the European Union
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DUNICOP D eepening UNI versity C ooperation O sijek- P écs
DUNICOP D eepening UNI versity C ooperation O sijek- P écs OVERVIEW OF TH E RESEARCHES CONDUCTED TO SUPPORT QUALITY MANAGEMENT GRADUATE CAREER TRACKING PROGRAM AT THE UNIVERSITY OF PÉCS KURÁTH, GABRIELLA HEAD OF MARKETING OFFICE, UNIVERSITY OF PÉCS „ Roundtable on quality assurance ” - PowerPoint PPT Presentation
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DUNICOP Deepening UNIversity Cooperation Osijek-Pécs
OVERVIEW OF THE RESEARCHES CONDUCTED TO SUPPORT QUALITY MANAGEMENT
GRADUATE CAREER TRACKING PROGRAM AT THE UNIVERSITY OF PÉCS
KURÁTH, GABRIELLA HEAD OF MARKETING OFFICE, UNIVERSITY OF PÉCS
„Roundtable on quality assurance”DUNICOP-ROUNDTABLE 2
15 November, 2013Project is co-financed by the European Union
DUNICOP DUNICOP
1. MRS at UP
2. GFS and Survey methods
3. Results
4. Communication of results
5. Suggestions and proposals
CONTENTS
DUNICOP MARKETING RESEARCH SYSTEM AT UP 1.
1. Secondary data
National applicants’ database
Competitors’ website analysis
University Rankings
Labour market database
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DUNICOP MARKETING RESEARCH SYSTEM AT UP 2.
2. Primary dataHR researches
Image researches (student, graduates, national)
Graduate Career Tracking Programme from 2010
• Students’ Motivation Survey
• The Graduate Career Tracking
First Year Students
Applicants’ Survey
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DUNICOP GRADUATE FOLLOW-UP SYSTEM
1. Institution obligation (Higher Education Act)
2. An opportunity to the higher education institutions
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THE EU PROJECTTÁMOP 4.1.1. (Social Renewal Operational Programme - SROP) expounds the exploration fully in accordance with the relevant European Union legislation and regulations. It is related to the Social renewal priority of the New Hungary Development Plan (NHDP), which is Hungary’s National Strategic Reference Framework. The strategic base of the Programme — similarly to 14 other operational programmes — is provided by the NHDP. The aim of the SROP is to develop human resources and to minimize job-market and social discrimination. 1.Project coordinator: National Development Agency, 2010-20112.GCT is coordinated by Educatio Ltd, Budapest.3.Institutional procedures and data protection are secured by Rector’s Regulation and the ETR system.
DUNICOP THE AIMS OF THE GCT 1.
1. To support the institution in its efforts to obtain a first-hand map of its trainings and services.
2. To collect and utilize the diverse experiences of present and former students by obtaining relevant feedbacks. It is a key element in the Graduate Career Tracking Programme with its aim to improve the knowledge set our institution provides for its graduates.
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3. Career tracking surveys will be repeated annually for students and less frequently but still regularly for graduates who support the adjustment of our institution to the continuously changing environment of training.
4. To contribute to making the institution and its qualifications more successful and competitive.
During January 2010, 1,500 personal phone calls were made by Jurideco subcontractors (replacing a proposed deep inteview) in order to confirm online survey results.
During October 2013, 2,251 personal phone calls were made by Szocio-Gráf subcontractor.
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DUNICOP TOPICS IN THE SURVEY QUESTIONNAIRES
1. Previous or current higher education studies2. Additional (accumulated) educational
experience 3. Relation to the world of work4. International experience5. Attitudes and expectations perceived (scalar) 6. Employment7. Relationship to the institution evaluated
(scalar)8. Personal details
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THE FACULTIES1. Faculty of Business and Economics (FBE)
2. Faculty of Health Sciences (FHS)
3. Faculty of Humanities (FH)
4. Faculty of Law (FL)
5. Medical School (MS)
6. Faculty of Sciences (FS)
7. Faculty of Music and Visual Arts (FMVA)
8. Illyés Gyula Faculty of Education (IGyFE)
9. Pollack Mihály Faculty of Engineering and Information Technology (PMFEIT)
10. Faculty of Adult Education and Human Resources Development (FAEHRD)
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DUNICOP THE GRADUATE FOLLOW-UP SYSTEM DATA AND SAMPLE SIZE BY FACULTIES, 2007-2012.
Total 5,297 881 16.63% 6,116 1,003 16.40% 49,227 8,783 17.84%
Faculties
2007 2008 2009
2011 Total2012
2010
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THE FIRST THINGS THAT CAME TO THE GRADUATES’ MINDS HEARING THE
UNIVERSITY OF PÉCS
1. University2. Learning3. Sudying/education4. Pécs5. Image6. Mood/ambience7. My teachers8. The college years9. Training10. Degree11. Knowledge12. The First University in Hungary
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DUNICOP WOULD THE GRADUATES RECOMMEND
0% 20% 40% 60% 80% 100%
… the major
… the Faculty?
... the University of Pécs?
75.59%
86.05%
95.37%
24.41%
13.95%
4.63%
Yes No
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THE JOB SATISFACTION (1-4
scale)
income, bonus
professional development, career
professional prestige
physical environment
personal circumstances
the content of the job
2.38
2.68
2.69
2.92
2.97
3.11
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DUNICOP SKILLS REQUIRED FROM THE GRADUATES 1.
3 3.2 3.4 3.6 3.8 4 4.2 4.4 4.6
Language skills
Command of others
Monotony handling skills
Presentation skills
Innovativiness
Theoretical expertise
Computer expertise
Writing skills
Exptertise
Composition skills
Time management
Teamwork
Flexibility
Conflict management
Working capacity
Autonomy
3.15
3.30
3.44
3.70
3.78
3.97
4.08
4.09
4.17
4.18
4.29
4.33
4.33
4.38
4.43
4.51
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SKILLS REQUIRED FROM THE GRADUATES 2.
2
3
4
5Language skills
Innovativiness
Writing skills
Conflict management
Working capacity
Exptertise
Teamwork
Theoretical expertise
Command of others
Flexibility
Composition skills
Computer expertise
Presentation skills
Time management
Autonomy
Monotony handling skills
Top management Middle management Other manager Employed graduate req. Employed non graduate req.
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THE GRADUATES’ NET INCOME IN THOUSANDS OF HUF, 2007-2012
Career planning counseling 29 1.01% 667 22.94% 71.53% 28.47%
Company presentations 115 3.96% 633 21.77% 65.11% 34.89%
Career course 30 1.03% 648 22.29% 72.67% 27.33%
Lecturer's help 363 12.50% n. a. n. a. n. a. n. a.
Professional practice program 174 6.00% 779 26.78% 87.66% 12.34%
Other 20 0.69% 95 3.27% 60.80% 39.20%
Kuráth, G. – Kiss, T. – Kovács, Á. – Héráné Tóth, A. – Sipos, N. (2013): Diplomás Pályakövető Rendszer – 2012-es hallgatói motivációs vizsgálat a Pécsi Tudományegyetemen. Pécs: Pécsi Tudományegyetem, 65 p. /54. p.
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THE UP CAREER-PYRAMID
UP Career-pyramid: Kuráth, G. – Héráné Tóth, A. (2013)
CAREER-START
one step to the finish…
COMPETENCE IMPROVEMENT
Strengthen your competencies!
JOB ORIENTATION
Plan!
LABOUR-MARKET
Let’s have a look on the labour-market!
SELF-KNOWLEDGE
Look in the mirror!
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CAREER PROGRAM – EXAMPLE
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CAREER PROGRAM – AUTUMN 2013 Steps Details Recommended program – Autumn. 2013
1. Self-knowledgeLook in the mirror!
Get to know yourself. your values. motivation. current and necessary competencies. strengths. boundaries. communication style and self-managing capabilities!
Job oriented Graphology CounselingPsychological CounselingFind yourself – get to the others! Training
2.Labour-marketLet’s have a look on the labour-market!
Types of enterprises. professional fields. earning categories. job contracts etc.
Professional practice counselingCampus courses:•Career planning and labour-market knowledge•Private banking and finances
3. Job orientationPlan!
Personal goal setting. life career planning. What are your desires? What partial objectives guide to the final ones? How do you imagine the ideal job position?
Life coachingCareer coaching course and individual counselingCareer-test
4.
Competence improvementStrengthen your competencies!
It is necessary to improve your current competencies or develop new ones? If yes. which are the most useful to achieve your personal goals?
Job searching trainingCompetence-test (UP Uniphone mobile application)Professional publications. reading corner in the Central Office of Student Services
5.Career competenciesCareer-start – one step to the finish…
I already know what I want to do. what am I good at. the last thing is to find the workplace which suits me and let them show. that I am their best choice.
Curriculum vitae writing counseling Job finding counselingAlumni Career DayWork placement services
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DUNICOP LEAFLETS IN THE WELCOME PACKAGE
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ORGANIZERS AT UP
Coordinator: UP Marketing Office Committee of Quality Development Internal experts Faculties Directorate of Academic Affairs (vice rector) Directorate of Information Technology (vice