Dunder mifflin sabre wiegand

DUNDER-MIFFLINSABRE

goes digital

The new people-friendly way to satisfy your paper and office supply needs.

Presented by Krista Wiegand

• Our Buyers: Businesses (big and small), schools, people with home businesses, students.

where to start?

We want to attract the buyers who are tired of not knowing what paper is best for their printers. The buyers that are sick of trying printers brand after brand, only to have the same errors happen again and again. We want the buyers who are tired of sending back the wrong ink, or are interested in streamlining their office supplies. We want the big businesses who need industrial copiers, the small businesses who need 20 reams, and the college student that needs a wireless printer.

What all of these buyers have in common is that they need an easier, more resourceful way of buying the supplies they need.

With buyers, everything will be personable. No jargon and customer service will always be quick to respond.

We also want our services to be:• Approachable• Not too business-like• With a real person, unless the

buyer wishes otherwise.

THE BIG IDEA

Dunder-Mifflin Infinity is a service that has already been put into motion, and is the first step DM has taken in entering the digital market. This site will be the main product outlet and give buyers a chance to order online if they choose not to interact with a real person.

“It’s about the people.” -Michael Scott

• “How Paper is Made” and other fun info graphics

• Show the importance and relevance that paper still has in the business world through creative demonstrations and allowing buyers to participate.

• Info on eco-friendly paper options

• Recommendations on what types of paper can be used for certain situations.

the website and ideas for it

This will present DM as more than just a business, but an informative resource.

• -Facebook• -Google Ads• -Twitter• -Website blog• -LinkedIn• -Email updates if signed up for• -Continue to use weekly

newsletters

the good part: social mediaDM target social media tools in rank of importance:

By “rank of importance” we mean what social media sites Dunder-Mifflin is hoping to build their audience by. Of course they could always advertise on business sites, but in order to pull the buyers in, we must promote the company on better known sites.

We want EVERYBODY to be a customer, and we can come as close as possible.

• Facebook page evaluation tool• Google Analytics will be linked

to our main website and ordering page and other sections of our website.

tracking and updating

We will track visitors and target our main audience through:

Will occur once or twice a week on Facebook, Twitter, and the main webpage.

• Whenever there is a sale,• Weekly posting of buyer

responses• Promotions

• Increased likes to the Dunder-Mifflin Facebook page

• 100,000 new views to the website within 5 months at least

• buyer responses increased on the website

• 400 more connections on LinkedIn within 5 months at least

goals

We want to build a decent-sized community.

• Staples• Office Max• Other online supply

websites

the competition

Dunder-Mifflin Infinity will be more organized and improved.

It will be easy to answer questions from buyers via the website. Once in a while the

Facebook page will give a poll or ask a question regarding paper usage or printer help.

Dunder-Mifflin will expand to be a supplier of many big brand name suppliers, as well as small businesses.

Prices may be slightly more at first, until the ROI pick up. The personal customer service will always outweigh those of competitors.

THE BIG PLAN{BUDGET}

FacebookAccording to credible internet marketing sites it would probably be good to start at about $5,000 per month for Facebook marketing, on top of what is already spent for newsletters, etc.

Google Ads• An important investment for

small businesses• Easy bidding options, and DM will

optimize key words for searches.• Advertise for both paper and

printers, as well as services.

Twitter• Will tweet weekly

promotions and shortened links to our other pages such as Facebook and Infinity.

LinkedIn• Establish a

corporate page.• Use it to

communicate with clients and suppliers

• For recruits.

One way we hope to make Dunder-Mifflin Sabre stand out from the competition is to create its very own app.

We will call it Paper Plane, and it will be a quick way to access our mobile store, track competitors prices, and compare them to our own. We can even add a section for our ecotips, which are again, eco-friendly ways to use and reuse paper.

The cost of a mobile app is about $10,000 for a good (basic) database app. About $750-$12,500 for a good design, and $99 a month for Apple.

DUNDER- MIFFLIN SABRE

Final note on social media:

In the beginning, the social media will be done in house, and eventually a team of employees can be implemented in our expansion of media.

“Paper Plane”