Dte energy marcia jackson v6.18.12

DTE EnergyThe Practical Application of the Connections SoftwareMarcia Jackson – Manager, CI Strategy Group

1© 2012. All Rights Reserved.

2

Gas Midstream

Power & Industrial Projects

Unconventional Gas Production

Detroit Edison

MichCon

Non-Utility BusinessesRegulated Utilities

• Founded in 1903• Electric generation and

distribution• 2.2 million customers• Fully regulated by Michigan

Public Service Commission (MPSC)

• Founded in 1898• Natural gas distribution• 1.2 million customers• Fully regulated by MPSC Energy Trading

DTE Energy businesses currently operate in 24 states.

KEY FACTS – 2011 Annual Report

Revenues $8.8 Billion

Net Income $720 Million

Customers 3.4 Million

Employees 9,895

3

© 2012. All Rights Reserved.

4

Communities

Conversations

Content

3.623.71

3.483.6

3.753.89 3.93

2004 2005 2006 2007 2008 2009 2010

DTE Overall Gallup Grand Mean

• 2002 Merger• The PEP• Competition Silos• Alignment

• Email Overload• Meetings, Meetings• Communication

Vehicle

Alignment to Vision & Purpose

Enterprise Sharing Events Local Sharing Networking

• Tribal Knowledge• Knowledge Sharing

Maturity Low

SelfAssessment

CIMM GroupAssessment

DETERMINE CI MATURITY

and

All social media smart filtered

Standard Employee Front Page

5

Customers first and then full access

Social Employee Front Page

6

7

QuestLink

8

9

DTE Energy Management Model shows how our six corporate priorities interact and influence one another as a well-connected and reinforcing system. We use this system

and set of priorities to drive toward our long-term aspirations.

10

© 2012. All Rights Reserved.

1. Copy lean tools without making work Self Diagnostic

- Thinking if you implement the basic tools, you’ll be lean!

Four failure modes…

Spear – High Velocity Edge 11

© 2012. All Rights Reserved.

2. Work around problems even when they are recognized

- Firefighting and waiting until the problem gets really big!

3. New knowledge not shared throughout organization

- Constantly reinventing of the wheel!

4. People development not part of Leaders’ role

- Responsibility for CI delegated to the CI people!

The right process will produce the right results

1. Process DesignDesign work to make problems

visible

Problem solving drives rapid problem resolution and the elimination of waste

2. Problem SolvingSwarm problems in the moment

at the point of activity

Best learning found in solutions that, when tested, did not work

3. Share KnowledgeShare new knowledge

throughout the enterprise

Develop leaders skills to coach and mentor others

4. Leaders Develop PeopleLeaders role is to develop their peoples capabilities

12

© 2012. All Rights Reserved.

13

Implement QuestLink as a way to promote, daily and episodic sharing between DTE employees.

Distinctive CI Capability

14

IT conducted demonstrations

Four Leaders Emerged• Engaged, enthusiastic• Made the connection• Contributed the funding

FORMED 3 TEAMS DEFINED RESPONSIBILITY

STEERING

• CI Strategy Group

• Corp Communications

• Corporate Services

QUESTLINK

• Steering Team

• Information Technology

Pilot

• The CI Community (96)

• Public Affairs (118)

• Corporate Services (450)

STRATEGY

DEVELOPMENT

USER GROUP

15

16

• Used the Influencer Model by Vital Smarts

• What about personal motivation would drive the pilot group to use the new system?

Personal Social Structural

Motivation and Ability

IT Demos with IBM

Strategy Dev

IT Testing

Production JUN DEC

Communications

Full Suite to PG APR

Training – 2 Hours

Enterprise

TIMING 2009 2010 4Q11 1Q12 2Q12 4Q12

Deployment Plan – 400 to 10,000

JUN – IMPLEMENTED WIKIS AND BLOGS IN THE WATERCOOLER

DEC – IMPLEMENTED TWO OF THE APPLICATIONS

APR – IMPLEMENTED FULL SUITE OF APPLICATIONS

18

Let them see videos; know where to get help

Let them create profile & build network

Share through communities and forums

19

21 BLOGS 40 COMMUNITIES

53 FORUMS 135 WIKIS

20

Communities:

Android Users

Continuous Improvement

Summer Interns

Marketing & Renewables

iPad, iPhone, iPod Users

Back Office News

Maintenance Strategy Team

Heritage & History

21

First, of all, if you've never used any of these social media

tools before, it's okay! Breathe -- let's just try it. I started

using Facebook when my social media savvy, new age

sister called me and said, 'You need to be on Facebook

because your son is on Facebook'. So yes, I joined in 2008

and my first two friends were, you guessed it, my sister and

my son. No, I don't spy on him and funny enough after I got

started on Facebook, I don't communicate with him on it

either. We still communicate the old fashioned way. But I do

keep up with my friends in Germany, New York or those who

live only a few miles away. It is an incredible

NETWORKING-CONNECTING PEOPLE tool.

22

But wait, you say, I don't need to network or connect

with people at my job. Really, let's rethink that a

minute. I will give you a minute to think about a recent

problem that you had and you just wanted to get some

insight on what others have done - eventually, you will

no longer have to wonder. You will be able to type in a

keyword, find a community to work with -- and get

insight or different ideas from people that you've never

worked with before. Now how exciting is that?

23

But I promised that we were going to try, didn't I? If

you're seeing this blog, then you're in. Next, look at

each of the tabs and pull one down and select

'something', 'anything'. Okay, go to the profile tab and

let me know who you are! That's right, your name is

there but how about that blank face. Step back and

select 'Getting Started', and then select 'Explore' and

then watch the video to upload your picture and then

.....

Your Social Media Savior,

Marcia

24

But I promised that we were going to try, didn't I? If

you're seeing this blog, then you're in. Next, look at

each of the tabs and pull one down and select

'something', 'anything'. Okay, go to the profile tab and

let me know who you are! That's right, your name is

there but how about that blank face. Step back and

select 'Getting Started', and then select 'Explore' and

then watch the video to upload your picture and then

.....

Your Social Media Savior,

Marcia

25

© 2012. All Rights Reserved.