Understanding Enterprise Mobility Market Vaidas Bielinis Samsung Electonics Baltics
Jan 15, 2015
Understanding Enterprise Mobility Market
Vaidas BielinisSamsung Electonics Baltics
Worldwide Olympic
Partner since 1997
8th most valuable global
brand
Second highestpatent winner in US
270,000 employees
in 79 countries
$188 billion in annual
sales
market leader in memory chips,
smartphones & TVs
Samsung Today
Samsung Electronics BalticsEstablished in 2008 [1999]
Employees: 144 people
Revenue: 357 mio. USD in 2012
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ENTERPISE MOBILITY MARKET INSIGHTS
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ENTERPRISE MOBILITY IS THE TREND TOWARD A SHIFT IN WORK HABITS
• Mobile Employees• Enablement through BYOD and COPE
• Mobile Devices
• Mobile (Corporate) Data
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BYOD VS. COPE
BYOD COPE
Model Employees take their personal device to work connecting to corporate resources
Allow employees to put personal data on a corporate liable work device
IT - Shift costs to employee- No responsibility for maintenance
- Select preferred devices- Select cost-sharing model
Employee - Use device of choice- Improved efficiency, productivity and satisfaction
- Devices kept up-to-date by IT- Have support of IT
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ENTERPRISE MOBILITY ESSENTIAL REQUIREMENTS AND BENEFITS
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THE ENTERPRISE MOBILITY MARKET WILL DOUBLE OVER THE NEXT FOUR YEARS
Total European enterprise market for smartphones, mobile phones and tablet PCs is 49M units (2012)
Expected to grow by 214% over next 4 years and reach 105M units by 2016
Enterprise Mobility Shipments (Smartphones, mobile phones and tablet PCs,
Europe, 2012-16)
2012 2013 2014 2015 20160
10
20
30
40
50
60
70
80
90
100
110
49.259.3
72.8
87.9
105.1
Source: Canalys European BYOD Market Landscape Analysis (April 2013)
Units (M)
4-Yr CAGR: 20.4%
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SMARTPHONES HAVE THE LARGEST SHARE WHILST TABLETS ARE DRIVING GROWTH
Smartphone
comprises largest
share (66% in 2012)
Tablet is highest
growth category with
36% 4-Yr. CAGR
Mobile phones are
declining, possibly
due to replacement
with smartphones
Enterprise Mobility Shipments (Smartphones, mobile phones and tablet PCs,
Europe, 2012-16)
2012 2013 2014 2015 2016 4-Yr CAGR0
10
20
30
40
50
60
70
80
90
100
110
66%66%
64%61%
57%8%
5%
3%
2%1%
26%
29%
33%
37%
42%
Smartphone Mobile phone Tablet PCs
Source: Canalys European BYOD Market Landscape Analysis (April 2013)
16.3%
-25.5
%
36.3%
49M
105M
Units (M)
59M
73M
87M
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EMAIL REMAINS THE FIRST MOBILE REQUIREMENT…
Mobile requirements: “Must Have”
Mobile requirements – “Wish List”
1 Email
2 Calendar and Contacts
3 Voice and Text
4 VPN Access
5 Collaboration and File Sharing Apps
6 Social Media (esp. Twitter)
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Faster access to content
More stable access to content
Work Flow optimisation
Improved data security
8 Navigation
CRM apps
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Source: KAE Enterprise Mobility ITDMs Research (April 2013)
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Collaboration, File Sharing and Video Conferencing apps are increasingly being used when mobile.
…BUT MOBILE ACCESS TO BUSINESS APPS IS INCREASING
Integration with the business’ CRM solution is considered key when selecting mobile devices and preferred OS. An increasing number of companies are moving to cloud based solutions.
A trend towards using apps from the consumer sphere is also visible through increasing usage of social media, navigation and productivity apps across enterprise devices, smartphones in particular
Source: KAE Enterprise Mobility ITDMs Research (April 2013)
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“MUST HAVE” APPS VARY BY COMPANY SIZE
Source: KAE Enterprise Mobility ITDMs Research (April 2013)Logos indicate the most popular apps mentioned by ITDMs. Arrows indicate the size of businesses considering these must have apps
Small Businesses Medium Businesses Large Businesses
Video calls and Collaboration Apps
Social Media Apps
Navigation and Travelling Apps
File sharing and note taking
Cloud based enterprise tools
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KEY TAKEAWAYS
Consumers are playing an increasingly influential role in enterprise mobility decisions.
The rise of BYOD is not just impacting device use in the enterprise. Apps and cloud tools from the consumer space are also
being increasingly used.
ITDMs express strong interest for security. Samsung KNOX™ appeals to those looking to implement BYOD soon.
ITDMs needs also vary by vertical: From Security and compliance with regulation to sales and workflow or data access
automation.
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ADDRESSING ENTERPRISE MOBILITY NEEDS
Samsung Enterprise Mobility Partner ecosystem:
• Teaming up to Address Customer Needs and Maximize Opportunities
• Combining wide variety of Devices and Partner Solutions
• Providing key security solutions to address major platform challenges
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THANK YOU!
감사합니다
PALDIES!
ENTERPRISE
MOBILITY