1 1 MRB3062 DESIGNING STRATEGIC MRB3062 DESIGNING STRATEGIC PLAN PLAN PROF. DR. WAN MOHD GHAZALI WAN ABDULLAH PROF. DR. WAN MOHD GHAZALI WAN ABDULLAH Group Members Group Members Kelvin Tan MR081051 Fakhrul Amzari MR081061 Liew Yin Hoon MR081149 3 October 2010 3 October 2010 INTERNAL FACTORS EVALUATION INTERNAL FACTORS EVALUATION
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MRB3062 DESIGNING STRATEGIC PLANMRB3062 DESIGNING STRATEGIC PLANPROF. DR. WAN MOHD GHAZALI WAN ABDULLAHPROF. DR. WAN MOHD GHAZALI WAN ABDULLAH
Zone of IrrelevanceZone of Irrelevance Key WeaknessKey Weakness
C2C2
R1R1
R4R4
C3C3
C5C5
C4C4
C1C1
R2R2R5R5
R3R3
C6C6
12
DRIVERS OF CHANGE FOR TELECOM INDUSTRYDRIVERS OF CHANGE FOR TELECOM INDUSTRYChanges in long term industry growth rate – Population level, penetration rate
Emerging internet capabilities/ applications – E-commerce, social/biz networking
Changing societal concerns, attitudes and lifestyle – GoGreen
2008 IBM Global CEO survey – telecom industry is driven primarily by market (M), technology (T) and regulatory (R) factors2008 IBM Global CEO survey – telecom industry is driven primarily by market (M), technology (T) and regulatory (R) factors
Close alliance with technology vendors and support from parent Telenor enable technology transfer.
+13
High customer focus allow for quick response to changes in customer lifestyles.
-1
Regulatory changes especially on foreign equity holding will have substantial impact.
+25
A laggard due to its focus on low cost market
+20
Strong financial and technical resources enable investment in new technology and stay ahead of rivals.
+21
Able to anticipate or react fast to the changes and launch relevant products to tap the market.
+6
Regulatory changes will give big impact as only operate in 1 country.
+47
A definite market leader of integrated communication service provider
+15
Strong base in financial and technical resources .
+19
Low market share despite widest network coverage in Malaysia. High profit gainers due to strong market share in post-paid scheme which has higher ARPU.
+6
Strong connection with other regional telco provider provide flexibility to the company
+40
High capability and regionally strong, but weak in local market share
17
TOWS ANALYSISTOWS ANALYSISOpportunities & Threats Speed of technology evolution
(O)Changes in buyer type and
usage manner (O)Changes in
regulations (T)
Strength
Strong credit rating CAPEX on R&D to discover new technologies
OPEX to gather customer information
Alliance with technology partners/vendors
Use breakthrough tech. Utilise infrastructure for new applications
Brand recognition Constantly embrace new tech. applications
Continue to be relevant to customers
Influence policies
Knowledge sharing with Telenor Gain insights to new discoveries
Clever marketing & advertising Capture new ways of using existing products
Superior product innovation Maximise new tech. for product development
Launch relevant products 1st to respond to changes effectively
Customer focused Leverage new tech. for customer usage
Cater to customer lifecycle/lifestyle
Weakness
Limited spectrum Maximise existing spectrum Lobby for more spectrum
Limited network coverage Use new tech. to increase coverage