DSM_Partnership_Opportunities_Oct312014_LR

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PARTNERSHIP OPPORTUNITIES

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SUCCESS

One Elite Teamwith

Top Female Driver

10,000 RawHorsepower

AWINNINGBRAND

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THE DSM / DSR RELATIONSHIP

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DALE SIDEBOTHAMTeam Owner

MELANIE TROXELDriver

DSR (Don Schumacher Racing) supplies full opera-tional needs for DSM’s race team including:

Race car body, chassis, engine and all parts

Pit Crew including Crew Chief

PR, Social Media

Hospitality Villa and VIP Experience

DON SCHUMACHERTeam Operational Owner

DON SCHUMACHEROperations Advisor

Owns seven professional NHRA teams

Over 230 NHRA Race Event Wins

First owner in NHRA history to win multiple cham-pionships in the same year

Owner and President – Schumacher Electric Cor-poration which today employs some 2,000 people world wide

Schumacher Electric manufactures and markets over 90% of battery chargers sold in the U.S. and Canada

11 NHRA Championship Titles

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Current DSR Sponsors:

Team DriverMELANIE TROXEL

Winningest Active FemaleDriver In AllNHRA Categories

9 wins and 25 fi nal round appearances in 4 NHRA categories

Only 1 of 14 drivers to win in both top fuel categories – Top Fuel Dragster and Top Fuel Funny car, in the 60 plus years of the NHRA

Experienced brand spokesperson and brand partner

She delivers unique reach for her sponsors; directly engaging the female fan base and appealing to the males as well

She delivers high ROI both on the race track and off the track when she is interacting with the fans and promoting her sponsors

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DALE SIDEBOTHAMTeam Owner

FormerNHRAFunnyCarOwner

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30 year Operations Advisor for the oil and gas industry

NHRA Race Historian and Enthusiast

Multi-winner in AMA dirt track motorcycle racing as well as BMX and Motocross

Dedicated father to his two sons

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DSM ACTIVATION INTEGRATION

BrandAwareness

DriverMessaging

SocialMedia

Pit CrewContent

PublicRelations

BrandMedia

360°Brand

Activation

Televisionand Satellite

Radio Exposure

ProductLaunches

BuildingDistributorBusiness

EmployeeEducationIntegration

DistributorExperiences& Rewards

ShowCar

Brand to BrandMarketing

Relationshipwith DSR Racing

DriverAppearances

At TrackHospitality

The “DSM” Difference

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NHRA 101 DEMOGRAPHICS

The NHRA is the worlds largest sports organization

The NHRA Mello Yello Drag Racing Series has un-matched geographic reach within motorsports – 34 of the top 50 DMAs

The NHRA Mello Yellow Series has over 2 million spectators annually

32 of the top DMA’s are represented with races

The NHRA has 80,000 plus members

22% (and growing) of NHRA fans are female and 78% are male

NHRA fans compared to NASCAR fans are 31% more likely to be ages 18-24, 28% more likely to be Hispanic

98% of NHRA attendees feel positively about companies that support the NHRA

91% of NHRA attendees try to support companies that support the NHRA and NHRA race teams and are likely to take part in promotions linked to the NHRA

2015 Schedule:1. Pomona, Calif.2. Phoenix, Ariz.3. Gainesville, Fla.4. Charlotte, N.C.5. Las Vegas, Nev.6. Houston, Texas7. Atlanta, Ga.8. Topeka, Kan.9. Englishtown, N.J.10. Epping, N.H.11. Bristol, Tenn.12. Norwalk, Ohio13. Chicago, Ill14. Denver, Colo.15. Sonoma, Calif.16. Seattle, Wash.17. Brainerd, Minn.18. Indianapolis, Ind.19. Charlotte, N.C.20. St. Louis, Mo.21. Reading, Pa.22. Dallas, Texas23. Las Vegas, Nev.24. Pomona, Calif.

Best National Footprint in Motorsports

NHRA Mello Yello Drag Racing Series120 mile event radius

Designated Market Areas (DMAs)

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DRIVEN TO REACH OBJECTIVES

Utilizing Our Resources To Expand Your Brand

Strategic partnershipswith other

brand marketingcampaigns

Strategictargeted

marketingbased on yourbrands visionand direction

Positivelife

changes

YourBrand

DSM understands that Your Brand has three key objectives for its NHRA platform to support the orga-nization goal of making Your Brand a houshold name.

We view these objectives as being co-reliant in order to tell a holistic story about Your Brand – a story of hope, empowerment and success.

These slides are here to provide a thought starting conversation and to show DSM’s strategic approach to partnership and brand activation. Refi nement of these ideas and thought starters would come through additional brand / team discussions.

DSM / DSRDeliverables

Hospitality

TelevisionConsumer Activation Social Media

Show Car Driver Appearances

RealityTV

BUILDING CHAMPIONS TOGETHER

FlexibleMulti

MessageCanvas

Brand Centricrelevant

promotions

DistributorDifferentiatorCompetitiveAdvantage

AuthenticConnectiondriving fan

purchase intent

DSM Motorsports is keenly aware that a NHRA partnership must be a dynamic and active resource for a brand to help provide solutions and meet its marketing strategy and overall business objectives.

At DSM Racing we recognize our role in helping our partners achieve success in their respective industries.

We are committed to work with our partners to strategically use all of our teams assets to connect you with your key consumer demographics in ways that are relevant, credible and authentic for both your brand and for the sport.

CONTACT

“Partnering has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. As the global economy speeds up, partnering is becoming the weapon of choice for today’s successful competitiors”.

– Curtis E. SahakianBusiness Strategist and LawyerAuthor of “Corporate Partnering – A How To Handbook”

KIM MELTZER

PATRICK KNIGHT

Kangaroo Racing

Kangaroo Racing

Cell: 1-818-516-1459Email: [email protected] special event and meeting professional with 20 years experience in the hospitality industry. Kim brings key experience in onsite pre-planning logistics & operations in productions, fi lm, television, photo shoots, special events and luxury group travel programs. Kim’s training in luxury hospital-ity and agency experience sets her apart assisting her clients regarding their personalized brand marketing vision and goals.

Event marketing and Motorsports professional with over 15 years of experience in multiple motorsports platforms including, NASCAR, World of Outlaws, Drifting and the NHRA. Most Notably, in the NHRA, Patrick’s role in drag racing was Operations Manager for Dodge and MOPAR. The most notable achievement was his partnership with Don Schumacher and Gary Scelzi and the NHRA Funny Car Championship won by the team that year.

Cell: 1-813-545-5578Email: [email protected]

For Additional Information