Dsdn 171 task 2 - group presentation - raymond loewy - power point (final)

RAYMOND LOEWY

THE FATHER OF INDUSTRIAL DESIGN

• Raymond Lowey was an American designer.

• Considered the father of industrial design.

• He is known as the man who designed America.

• Had a great impact on the world of today.

• It is fair to say he has helped shape the world of design as we know.

Who is Raymond Loewy?

In Early Beginnings

• Born in Paris, France• Birth date: November 5th, 1893• At the age of 12, Raymond began studying at the University of Paris, where he worked towards a Degree in Engineering.

• At the age of 15 he designed, built, and flew a model airplane, which went on to win the James Gordon Bennett Cup.

• In 1910, he entered the École de Lanneau to further his Engineering Degree.

• Gained his Masters in 1918.• He later moved to the US in 1919 to pursue a career in Graphic Design.

A New Chapter

• In Loewy's early years in the U.S., he lived in New York.

• In 1929 he received his first Industrial Design commission.

• In 1934 he designed the Coldspot refrigerator for Sears-Roebuck.

• It was this product that established his reputation as an industrial designer.

• He opened a London office in the mid-1930s, which is still active.

His work

• Worked as a fashion illustrator for Vogue Magazine and Harper’s Bazaar..• In 1929, redesigned the Gestetner mimeograph machines.

• Founder and art director of Raymond Loewy, William Snaith, Inc., in New York City.

• 1930 Hired as a consultant by the Hupp Motor Company.• 1934 Designed the Coldspot refrigerator for Sears Roebuck & Company.

What influences did he have?

• His strongest influences were designs for locomotives for the Pennsylvania Railroad's.

• Loewy influenced the post-Depression, post-WWII design strategy of uncluttered streamlined designs.

• Loewy’s design philosophy still has an influence on the industrial design world today.

Interesting Facts about Raymond

• At 15 years old, he designed and patented a model plane powered by rubber bands.

• Was the designer of famous and well known icons such as the; Shell logo, BP logo, Studentbaker Avanti and Champion, as well as the Coke can and bottles.

• He also designed the BMW 507 Coupe, which is one of the most popular models sold over the decades.

• He was hired to do the interior designs for Air Force 1, up through his death in the 1980's.

Loewy's famous designs

Final Words

• Loewy’s principle of creating beauty through function and simplicity is still in the tune with the requirements of industrial production today. His work still influences designer and consumer decisions.

• In conclusion, Raymond Loewy has had an important role in industrial design history. Loewy truly changed the values of industry.

• "I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.“ – Raymond Lowey

Referencing

• About : Career Highlights. (n.d). Retrieved from:www.raymondloewy.com/

• About : Biography, (n.d). Retrieved from: www.raymondloewy.com/

• GG-1 electric locomotive [photograph].(1936). Retrieved March 25, 2013, Retrieved from: http://www.raymondloewy.org/gallery/loc_loewy_gg1.html

 • Studebaker Starliner Coupe [photograph]. (1953). Retrieved March 25, 2013, Retrieved from: http://www.raymondloewy.org/gallery/53stud.html

• Raymond Loewy An American Industrial Designer [photograph]. (n.d). Retrieved March 25, 2013, Retrieved from http://www.art.net/Lile/loewy/bibliography.html

• coke_bottle [photograph]. (2006). Retrieved March 25, 2013, Retrieved from: http://paxarcana.wordpress.com/2008/11/06/the-man-who-made-things-awesome/

• Loewy R. (1953). 1953 Studebaker Starliner [drawing]. Retrieved March 25, 2013, Retrieved from: http://www.raymondloewy.org/gallery/53stud.html

• Robert Loewy [photograph]. (2012) . Retrieved 25 March, 2013, Retrieved from: http://www.timbouckley.com/news/?cat=14

• Products for the Coca-Cola Co. including a redesign of the iconic glass bottle. [photograph]. (1955). Retrieved 25 March, 2013, Retrieved from: http://www.timbouckley.com/news/?cat=14

• S1 Locomotive, 1937, for Pennsylvania Railroad [photograph]. (1937). Retrieved 25 March, 2013, Retrieved from: http://www.timbouckley.com/news/?cat=14

• Pencil sharpener, [photograph]. (1933). Retrieved 25 March, 2013, Retrieved from: http://www.timbouckley.com/news/?cat=14

• ‘Coldspot’ refrigerator, 1935, for Sears Roebuck [photograph]. (1935). Retrieved from: http://www.timbouckley.com/news/?cat=14

• Shell logo, [digital]. (1967). Retrieved from: http://www.timbouckley.com/news/?cat=14

• [photograph of Raymond Loewy]. (2009). Retrieved from: http://www.logoinn.net/a-tribute-to-the-great-designer-raymond-loewy/

ARTHUR : ResearchALBERT: ResearchZOE: ResearchGEMMA: ResearchJOEY: Research, Power point.ISLA: Research, Power point.