Dry Point Distillers Installs Nobly EPOS to Manage Bustling … · distillery, Chris began experimenting with fermentable products to refine the process that would eventually become

ISV: Dry Point Distillers

Challenge: Needed a point of sale to process

transactions

Solution: Nobly EPOS

Products: Nobly EPOS, iPad, Heckler Windfall

iPad Stand, Star’s TSP143III

Dry Point Distillers is a craft micro-distillery in Las Cruces, New

Mexico. The company started as a hobby and evolved into a

business that produces top-notch spirits and cocktails, served

at a hickory bar in Dry Point’s small tasting room in Mesilla. The

craft distiller produces spirits in tiny batches, all made by hand,

incorporating local farm-to-table ingredients like honey mesquite

pods, fresh red chile from the valley, and prickly pear fruits from

local ditch banks.

Dry Point Distillers pays homage to its New Mexico roots, using

locally sourced ingredients and naming its products and cocktails

for the surrounding area, including Mesa Vodka, Monsoon Gin,

and Dry Spell Bourbon Whiskey.

THE SITUATION

The father/son duo of Stefan and Chris Schaefer, a former fire

fighter for the U.S. Forest Service, began producing spirits with

only a fuel alcohol distilling permit and five-gallon pot still. With

the help and guidance of his cousins from a nearby bar and

distillery, Chris began experimenting with fermentable products to

refine the process that would eventually become his business.

Although Chris and Stefan had honed their craft-spirit process

and perfected it, the duo was new to running a business. Dry

Point Distillers opened in October 2018 and immediately became

a hot spot—it’s normal to see every seat filled in the 15-person

tasting room. The small distillery also supplies wholesale

products to local liquor stores and a second location is under

consideration.

The Schaefers quickly recognized that a cash register wasn’t

Dry Point Distillers Installs Nobly EPOS to Manage Bustling Tasting Room

CASE STUDY

(848) 216-3300 | www.starmicronics.com | [email protected]

going to give them the automation and functions they needed to process transactions, maintain accurate inventory

counts, and track customers in the busy tasting room.

CASE STUDY

(848) 216-3300 | www.starmicronics.com | [email protected]

THE SOLUTION

Realizing they needed a point of sale system, Chris turned to the internet to find

a company that could help them install a single terminal at the right price point.

After researching several vendors, he found Nobly POS, a U.K.-based company

with offices in the U.S., Uruguay, and Australia. The company focuses on point of

sale solutions for small, independent businesses around the world, which made it

the perfect fit for the Dry Point Distillery.

Nobly’s attractive, tablet-based solution includes the features the distillery

was looking for, including CRM, inventory tracking, workforce management,

onboarding, and support, minus the hefty price tag. After an online demo, the

Schaefers felt confident enough to sign on the dotted line.

Dry Point Distillers’ new point of sale system includes Nobly EPOS, a cloud-based

POS software solution designed for the hospitality industry, an Apple iPad, and

a Heckler Windfall iPad Stand, a stylish but heavy steel enclosure that keeps the

iPad secure. Nobly also supplied the Star Micronics TSP143III receipt printer.

The TSP143III series offers a simple and extremely reliable tether connection

for iOS devices via USB connectivity, while simultaneously charging the device

that it is connected to. The TSP143III uses the Apple Lightning cable for “plug

and play” setup.

Nobly POS assisted the distillery owners with getting their database set up,

entering inventory, and training the staff. The system was so simple, it took

three hours for the owners to fully understand its features and only 30 minutes

to train the staff.

THE RESULT

After several weeks with their new system, Dry Point Distillers has benefitted from newly streamlined operations,

and labor and inventory management. The company’s staff is processing transactions faster and managing their

inventory more effectively. Reviewing sales numbers and identifying the most popular shifts, drinks, and products

is easy using the system’s reporting options. Back office tasks like payroll are faster with the system’s time clock

and tip functions.

The Schaefers have been able to drastically reduce the amount of time spent counting bottles and merchandise,

so they can focus on their spirits and the customers who stop by to enjoy a cocktail and taste the latest offerings.

CASE STUDY

(848) 216-3300 | www.starmicronics.com | [email protected]

“The solution allows us to follow a customer-centric business model and focus more of our

attention on providing our customers with exceptional customer service.”