Drungli StackOverflow

Usability is the ease of use and learnability of a human-made

object.

"Studies of user behavior on the Web find a low tolerance for difficult

designs or slow sites. People don't want to wait. And they don't want to

learn how to use a home page. There's no such thing as a training class or a

manual for a Web site. People have to be able to grasp the functioning of the

site immediately after scanning the home page—for a few seconds at most."

Jakob Nielsen

efficiency ease to learn satisfaction

how Drungli is making usability to its competitive

advantage?

More efficient to use:

simplifies a query by limiting choice

significantly lessens time and annoyance of multiple searches

Easier to learn:

operation can be learned by observing the object - simplified user interface, least possible question

at a time

straightforward “to do”

More satisfying to use:

answers to a valid problem

results they otherwise wouldn’t be able to get in such a short time or at all

speed

clutter-free, clean design

small chance of error - q&a structure

“The products and services we design will never exist in a vacuum, and

every person will approach them with a unique set of needs,

predispositions, problems, emotional states, and everything else that

makes human beings frustratingly complex; the things that no design

documentation can adequately capture.”

Ben Fullerton

For our Users, travel is Joy

pictures from: Festival CulturaDigital.Br, noirouge, katerha, docentjoyce, and Michael_Spencer under Creative Commons.

OUR USERS

are curious, openminded, spontaneous and

adventurous. They travel to discover, to get to know,

to connect. They prefer to form an opinion for

themselves, would choose getting lost over tourist

guide books and have no problem with changing their

plans if a better idea occurs to them, as long as it

involves more fun.

Our users our conscious consumers but aware of the

importance of quality and eco-friendliness, value art,

design and everyday personal articles that would

accompany them for a long time.

• clear values: travel as a way of learning, meaningful existence,

spontaneity, joy of life

• understanding of their needs: speed, efficiency, simplification of tasks,

most possible experience for the least possible amount of money

• understanding of their internet savvy-ness and abilities of using a new

software

knowing for who you are designing and developing creates ready

answers along the way

easy search panel: two variables,

departure city and time

monthly view

option

easy search panel: two variables,

departure city and time

monthly view

option•result: list of cheapest flights

•only city and price for clear listing

•more info on hover

easy search panel: two variables,

departure city and time

monthly view

option•result: list of cheapest flights

•only city and price for clear listing

•more info on hover

mail alert for specific destination,

w|o time specification

feedback - ignore or embody?

evaluation

main page - easier access to information : social media profiles, about us, source of pictures/advertiser

evaluation

•new functions

•the possibility to exclude routes

•exact date search

•goal: fully functional travel planner that makes wandering

around as cheap as it may and planning easy and to flow

We created it to make them travel more

identifying a problem & solve

simplification

flow

consistency

focus:

opportunism, simply as the theory of discovering and pursuing

opportunities, good prices

and experiences

how usability becomes a marketable value?

• by focusing on this two area, the path of communication becomes

clear and bright

• leading towards the full and coherent user experience, where

every new design element, every blogpost and every reaction to

user feedback fits into one clear frame of mind and attitude

source: http://www.stephenthomas.com/about/index.php

user experience and interactions are more than simple clicks

every action and connection with your product, communication or

team tests the brand: the coherency of the idea communicated

[email protected]