SOCIAL MEDIA BEST PRACTICES With Courtney Winget, CMO
Dec 27, 2014
SOCIAL MEDIA BEST PRACTICESWith Courtney Winget, CMO
WHY GO SOCIAL?
It’s who you don’t know
Expand your reach
Deepen your connections
Real-time newsfeed
Connect
Collaborat
e
Prospect
Recognition
Connect with R+F
Meet new people and prospect
Collaborate with your team
Team recognitio
n
USING SOCIAL MEDIA FOR YOUR BUSINESS
CONVERSATION IS KING
ALL SOCIAL INTERACTIONS ARE NOT CREATED EQUALLY
#RFGONAKED CASE STUDY
#RFGONAKED DAY THIS FRIDAY
BE YOURSELF
IF YOU WOULDN’T SAY IT IN PERSON…
ADAPT YOUR MESSAGE TO THE CHANNEL
LEVERAGE WHAT WORKS
EXCLUSIVE PREVIEW – NEW DIGITAL AMBASSADOR PROGRAM• Your opportunity to help shape our social
footprint• Rotating monthly contest to reward you for
social savvy behaviors• 30 days to complete specific action and log
your results; social badge for participation and raffle drawing for exclusive branded apparel
• Coming soon
QUESTIONS
PUT US TO THE TEST• Share a post on Facebook, Twitter or Instagram
around #RFGoNaked Day• Incorporate these best practices• Use hashtags #RFGoNaked and
#PFCFoundation• Raffle a regimen of choice for 10 lucky winners