Drops of Knowledge: Periscope & the Future of Livestreaming

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Drops of Knowledge IIIPeriscope & the Future of Live Streaming

Drops of Knowledge

WHAT IT IS

• Showcase thoughtleadership• Inspire innovative thinking

through market trends and topics

• Collaborative w/ open communication

WHAT IT ISN’T

• A showcase of recent completed projects

• Slide-by-slide walkthroughs of previous client case studies and reports

• Reviewing sales decks (unless applicable to area of focus / thoughtleadership)

• Training

Livestreaming: Good tech, available at a large and small scale, but missing something…

Desktop, Large production with streaming and connection problems

Mobile, power in the hands of the people

5

6

7

Free to Download

Connects to Twitter Profile

Independent App

Owned by TwitterLive Streaming

Archives Broadcasts for 24

hours

Viewers comment to broadcasters

Comments are replies to initial broadcast

tweet

Comments are contained within

Periscope

Location name shown next to videos

Broadcasts appear on map when geolocation is

turned on

Streams can be public or private

Broadcast to all followers

Users can develop a following

Periscope emerging as leaderPeriscope was able to surpass Meerkat just one day after the Twitter acquisition was final

Twitter Acquisition of Periscope

3/25

East Village Explosion

3/26

Why do we care?

IMMEDIACYINTERACTIVITYINTIMACYINSTANT ENGAGEMENTLOW BARRIERIN APP DISCOVERYGAMIFICATIONNETWORKCONTENT

How brands are using it

Interviews at Live events

Teasing Content

Breaking News

Visual Live Chat

Political Coverage

Brands using Periscope

DKNY

Behind-the-scenes look of brand’s latest collection – while it was still wrapped in the DKNY

closet

Mountain Dew

Swag giveaway

Spotify

Jam session with Conor O’Brien from the band

Villagers

Entertainment Talk Shows

Jimmy Fallon, Today Show, Late Night, NBC Nightly

News, The Voice

Guardians of the Galaxy

Q&A with director James Gunn

Starz ‘ ‘Outlander’

Red Carpet Livestream

Concerns

Privacy

Quality

Copyright infringement

Censorship

Have suggestions? Ideas for a topic? Want to present at the next DoK?

• SocialCast -> Drops of Knowledge

• Skype -> reb.carlson (Brooklyn)

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