Droid Razr M by Motorola

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Droid Razr M by Motorola

September 12, 2012

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2

Droid Is a Trademark of Lucasfilm Ltd

• “DROID” is a trademark of Lucasfilm Ltd. • Verizon Wireless uses the name “DROID” under license.• We must a trademark disclosure to identify the fact that the name is used under license.• We will not use a TM next to the name except in the disclosure notices as indicated below. • Use the following disclosure for TV, Print, Packaging, Direct Marketing, Collateral, Online

Web pages, Online Landing pages – “DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under

license. "

• • For TV, Outdoor advertising and Online banners you may use an abbreviated disclosure:– “DROID TM Lucasfilm Ltd. Used under license.

• Where space is very limited, such as in pop up and some banner ads, you may use – “DROID ™ LFL”

• Exception: Radio. We do not use the trademark disclosure for Radio

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3

Droid Razr M by Motorola

• Headlines: all caps for headlines and device call outs: – “DROID RAZR M by MOTOROLA ”.

• Body copy/text: In body copy of an article or in text it is initial caps: – “Droid Razr M by Motorola”

• No trademarks to be used. DO NOT USE TM, SM or ® marks.

• A Lucasfilm trademark disclosure is mandatory (See slide 2) and must be used on all elements except radio scripts. It is unchanged from other DROID devices.

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4

Graphic Treatments

• There is not a TM on the graphic treatment artworks. This is intentional. Do not add one. • Artwork for the graphic treatments have been made available by mcgarrybowen team.• Only use the approved assets from the Logo Suites provided by mcgarrybowen,• Color options are addressed in the Logo Suites. • The stacked version of “Droid Razr M by Motorola” is the preferred option.

Horizontal VersionsStacked Versions

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5

Trademark Disclosure - In Store Collateral

• The disclosure will appear on each page that the DROID name appears

• Creative is FPO and illustrative

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6

Trademark Disclosure - In Store Collateral

• The disclosure will appear on each page that the DROID name appears

• Creative is FPO and illustrative

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7

Trademark Disclosure - Packaging

• Creative is FPO and illustrative

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8

Trademark Disclosure – Print Advertising

• Creative is FPO and illustrative

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9

Trademark Disclosure – Online Web Pages

• Use the full trademark disclosure on all web landing pages on VerizonWireless.com where the pages will be dedicated to promoting DROID.

• Use disclosure with the device online descriptions• Use the full trademark disclosure on all web landing pages on

VerizonWireless.com where the pages will be dedicated to promoting DROID.• Use disclosure with the device online descriptions• Use the full disclosure notice in DROID online ads on the Verizon Wireless

homepage.• Where space is limited use the abbreviated version.

• “DROID TM Lucasfilm Ltd. Used under license.”• In very limited space situations, the following alternate abbreviated notice is

acceptable: • “DROID TM LFL”

• These adds change approximately every 5 to 6 seconds

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10

Branding Use with Google

• Creative is FPO and illustrative