Driving Your Brand Objectives. Insert Brand Image Here Our Team Our Drivers Media Exposure PR – Social Media Our Engine Program Our Cars.

Driving Your Brand Objectives

Insert Brand Image Here

Our Team

Our Drivers

Media Exposure

PR – Social Media

Our Engine Program

Our Cars

Why NHRAConnection Points

• Passionate and sponsor loyal fan base of 16.3 million avid NHRA fans in US

• Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets

• Strategically targets a young male audience but also has strong female appeal

• Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics

• Value proposition at the team / league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact

• Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture

*additional NHRA league information and demographics in appendix

The Opportunity• Partner with Paul Richards Racing Top Fuel or Funny Car teams

• Promotional & Marketing Rights to our Drivers, Team, Cars & Facility

• Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver firesuits

• Business to Business support to leverage our key business relationships

• Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives

Top Fuel Overview

• Among the fastest-accelerating machines in the world

• 7,000-horsepower

• Cover the dragstrip in less than 3.8 seconds at more than 325

mph

• Top Fuel cars are 25 feet long and weigh 2,320 pounds in race-

ready trim

What is Top Fuel

Funny Car Overview

• Similar to their Top Fuel counterparts but with a shorter

wheelbase and the engine in front of the driver

• Carbon-fiber body that loosely resembles a production-based

automobile

• Cover the dragsrtip in 4 seconds and can exceed 315 mph

What is Funny Car

Our TeamPaul Richards Racing

Our TeamPaul Richards Racing:• Need more info here• Brief history on how the team started• Year team was formed• Record• Classes run• Etc

Our DriversTop Fuel

Our DriversTop Fuel Driver

Dave Richards :

• Need info here

Our DriversFunny Car Driver

Paul Lee:

• Nearly 35 years of drag racing and driving experience  • First race as at age 17 • Driven many different race cars, starting with a 15 second Plymouth Duster

and then working his way down the ET ladder to his first funny car at age 30 • Graduated Summa Cum Laude (highest honors) from the Wharton Business

School at the University of Pennsylvania, has two post-graduate degrees in business and law (MBA & JD) from Rutgers University, and is a member of the New Jersey Bar Association

• Paul is the Owner and President of McLeod Racing, LLC, a worldwide leader in the high performance automotive aftermarket clutch and driveline industry

Your ProgramFunny Car

Your CarXYZ Company Funny Car or Top Fuel Car

• Include Imagery HERE of what the car could/would look like. Brands want to visually see how their brand would come to life in this sport

PR / Social MediaWeekly coverage and constant social media

coveragePR:

• Weekly press releases• Brand relevant stories & targeted media• Internal messaging to employees

Social Media:• Daily updates on twitter by team & drivers• Daily updates on Facebook by team & drivers• Emails to employees from Drivers w/ tune in messages & updates

Media ExposureESPN2 Coverage

• Households Average 791K per weekend broadcast with over 1mm viewers per Nielsen

• 2011 NHRA Finals Average Rating = .48• Male 25 – 54 – Avg. 621,010 viewers

• 2011 NHRA Qualifying Average Rating = .33• Male 25 – 54 – Avg. 415,381 viewers

InvestmentPrimary Partnership

• Year 1 – $0000

• Year 2 – $0000

• Year 3 – $0000

Paul RichardsOwner

[email protected]

Thank You we welcome the opportunityto work together

NHRA OverviewYour Target Demographic

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