A flexible, engaging, and profitable e-commerce platform. the results GREATER CUSTOMER ENGAGEMENT through personalization and one-click, any device sales INCREASED PROFITABILITY by increasing the online cart additions across Adobe products ENHANCED OPERATIONAL EFFICIENCY through an integrated marketing and e-commerce platform Vision accomplished. For more information, send an email to [email protected]View the Client Spotlight Story: www.deloitte.com/adobe the transformation Driving Sales with a Customer-Centric Experience Adobe’s digital direct business INSIGHT Less than 1/3 of the millions of weekly website visitors converted to sales. VISION Create an easier, more engaging buying experience for customers. INSIGHT Siloed marketing and e-commerce systems complicated selling efforts. VISION Align and simplify marketing and sales e-commerce functions. INSIGHT Direct digital sales offered greater profit potential than traditional reselling. VISION Increase revenue through a customer-centric e-commerce platform. Increase in checkout-to-order conversions 16% Decrease in global webpage count, leading to simplified website maintenance 40% Increase in lead conversions 48% A fully intuitive drag-and-drop authoring environment 100%
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Driving sales with a customer-centric experience: Adobe's digital direct business
If your digital business isn’t customer-centric, you’re leaving money on the table. Nowhere is the need to deliver a compelling customer experience more critical than in digital business. To meet revenue goals, companies must be able to quickly and continuously engage customers, present them with relevant offers, and provide an easy purchasing process. After evaluating the results of traditional and digital-based sales activities in 2010, Adobe realized that driving revenue growth would require changing the way it conducted business online.
To read more about this client spotlight, visit http://www.deloitte.com/view/en_US/us/Services/consulting/adobe/index.htm
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A flexible, engaging, and profitable e-commerce platform.
the results
GREATER CUSTOMER ENGAGEMENTthrough personalization and one-click, any device sales
INCREASED PROFITABILITY by increasing the online cart additions across Adobe products
ENHANCED OPERATIONAL EFFICIENCYthrough an integrated marketing and e-commerce platform