“For repeat shoppers, e-mail is the most effective sales influencer: Nearly a third of purchases from repeat customers initiated with an e-mail. As such, businesses should up their efforts to collect e-mail addresses, and tailor their e-mail marketing messages to each recipients’ device and prior purchase behavior. “ Forrester 2012
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“For repeat shoppers, e-mail is the most effective sales influencer: Nearly a third of purchases from repeat customers initiated with an e-mail. As such, businesses should up their efforts to collect e-mail addresses, and tailor their e-mail marketing messages to each recipients’ device and prior purchase behavior. “ Forrester 2012
Driving Loyalty and Customer Acquisition through Triggered
Messaging
Matt McClelland – Channel Manager Mike Austin – CEO Triggered Messaging
Driving Loyalty and Customer Acquisition through Triggered
Messaging
Take homes from today
• Start really simple
• Take off your marketing hat
• Look at what your competitors are doing
• Catch them while on the brain
Why Triggered Email Programmes?
• JetBlue got:
– 1640% more revenue per email
– 170% higher clickthrough rate
"Ecommerce businesses should concentrate more of their efforts on traditional online marketing tactics like search and e-mail than social media. That’s the conclusion of a Forrester study released Tuesday, which examined 77,000 online transactions made between April 1 and April 14. The study found that less than 1% of them could be traced back to social networks like Facebook or Pinterest” Forrester 2012