Driving Innovation in - Magento · 2020. 6. 17. · © 2017 Magento, Inc. John Fitchett Managing Director UK & Europe, ebizmartsPOS @ebizmarts

© 2017 Magento, Inc.

Driving Innovation in the Mobile Experience

© 2017 Magento, Inc.

Eric ErwaySr. UX ManagerMagento Commerce

@ericerway

Introductions

© 2017 Magento, Inc.

John FitchettManaging Director UK & Europe, ebizmarts POS

@ebizmarts

© 2017 Magento, Inc.

Jamie HuskissonHead of Client Services and Founder, JH

@wearejh

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David SmallwoodHead of Large Merchant Sales (UK) at PayPal

@davesmallwood

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Eelco van WijkChief Commercial Officer, JMango360

@JMango360

© 2017 Magento, Inc.

• Future of mobile platforms and applications• Transforming retail and omnichannel• Building great mobile experiences

Today’s Conversation

Future of Mobile Platforms and Applications

© 2017 Magento, Inc.

Primary Drivers Of Commerce Abandonment

Source: Ovum UK Online Merchant Survey 2017

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The UK is a Smartphone Society

Sources: 1 IMRG, 2 eMarketer, 3 Business Insider, 4 Ofcom

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Average Checkout Process is 140 Taps

Sources: 1 Emarketer, 2 Internet Retailer, 3 Internet Retailer, 4 Internet Retailer, 5 Emarketer, 6 Emarketer

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Conversion Rate Breakdown (by Channel)

Source: Criteo

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AOV up 25-30% after Downloading App (Bol.com)

Source: Bol.com at Meet Magento Netherlands (May 2017)

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Future of Mobile Platforms and Applications (Cruyff)

Transforming Retail and Omnichannel

© 2017 Magento, Inc.

Customer Journey example at LAMIA

© 2017 Magento, Inc.

Retail and omnichannel with POS and TOUS

Building Great Mobile Experiences

Summary

Thank You!