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Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Re-defining IT’s Role in Empowering the Line of Business and Driving Business Agility
David Le Strat| Senior Director, Product Management | Oracle
Driving Innovation and Engagement with Oracle Content and Process Cloud
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• Nearly 40% of all IT projects are no longer assigned to the IT department
• Bimodal IT
– IT Control vs. Agility
– IT Centric vs. Business Centric
• Deeply Different, Both Essential
Consumption of IT Service is Changing
Source: Kim Bjoern Nielsen, Bimodal IT: How to Be Digitally Agile- Without Making a Mess!, © Gartner, 2015
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So, What Changed?
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Line of Business Users Are More Technology Savvy
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Head of HR
But… Challenges Remain
Head ofSales
Head of Marketing
Enable Better Sales Performance,
Process Insights
Drive Campaign Mgmt, Sales Enablement
Empower, Train and Engage Employees
Head of Biz Dev
Empower Partners and Suppliers thru
Self Service
Head of IT
… empower business stakeholders to drive business agility & faster
innovation
… Easily Extend Enterprise Apps
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IT is kept out of the loop…
• Shadow IT projects take place
‒ Silo’s create IT security, administration, maintenance overhead
• Line of business investments often short term solutions
‒ Rip and replace drive up costs, resource investments, unreliability
• Business feels that IT moves too slowly yet IT is inundated with service requests
There is a Better Way…
Services
initially
^
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BUT Business success requires line of business and
IT to work together to drive innovation and agility.
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Self Service and Engagement Solutions and Use Cases
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Cloud Platform for Line of Business InnovationPowered by the Oracle Cloud Platform
24/7 Anytime, Anywhere Access |
Mobile | Social | Integrated and
Contextual | Hybrid
CONTENT, SOCIAL,
MOBILE ENGAGEMENT
Work Orchestration | Integrating
People, Processes and Information |
Actionable Insight | Rapid Iteration |
Cloud-On-Premise Portability
SIMPLIFIED LINE OF
BUSINESS AUTOMATION
Mobile Optimized | Easy to Build |
Content Rich | Personalized | Single
Pane for Governance
MICROSITES AND
COMMUNITIES
Documents Cloud Service
Process Cloud Service
Sites Cloud Service
CONTENT & PROCESS
MobileCloud Service
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Self Service and Engagement Solutions
Oracle Confidential – Internal/Restricted10Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
SAMPLE USE CASES
Sales performance integrated w/ Sales Cloud and Siebel CRM
New hire on-boarding & training integrated w/ HCM
Marketing asset management integrated w/ Marketing Cloud
Business services portal for suppliers & partners integrated w/ EBS
Engage Sales teams via Siebel CRM and community sites by providing the information and connections to advance the buyer journey.
Provide a personalized on-boarding checklist for faster productivity and team connectivity, while giving a holistic view for regulatory compliance.
Empower LOB with intuitive tools for centralized asset management to ensure compliant, consistent marketing messages and fast time-to-market for digital campaigns.
The business services portal provides your B2B customers consolidated order information across ERP and SaaS systems.
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Driving Sales PerformanceIntegrated with CRM
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Integrated with CRM:Sales Cloud, Siebel CRM
Curated Content
Quote Approval
Anywhere Access
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Quotes waiting and open for resolution at any time
5,000
Effective Sales Engagement with Process, Documents, Integration
• Quick turnaround on reseller quote approvals, discount exceptions, pricing queries, document verification using Process Cloud and Documents Cloud
• Drive account based management within Sales Cloud, integrated with EBS
Resellers across the region
4,000
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Top Priority: Best Companies Are Committed to Employee Development through improved …
Employee Service• 24x7 HR helpdesk• Drive knowledge basis to Self-Service
HR Policy Automation• Encode digital HR policies• Minimize Legal and
Compliance Risks
Employee Engagement• Facilitate & Create social networks
• Identify & Promote the right talent for each project
Applicant Engagement• Target social recruitment
campaigns
• End to end Recruitment Campaign Management
Employee On Boarding• New Hire Retention• Simplify on–boarding process
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HR and Employee ServicesIntegrated with HCM
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New Hire Services: new employee welcome
microsite, new employee community, new hire
training checklist,
Employee Self-Service: travel
request approval, vacation approval,
expense request approval, etc.
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Empower Employees with Mobile Self Service Apps
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Empower Marketers Everywhere
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Collaborate with stakeholders and partners in-context
Optimize contentand delivery
across channels
Create marketing micrositeswith no IT help
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Marketing Asset ManagementIntegrated with Marketing Cloud
Marketing
microsite and
Agency
Collaboration:
Product launches,
events, campaigns
Assets
Approval
Multi-Channel
Integration:
Marketing cloud
(Eloqua, SRM),
WebCenter
Sites, etc.
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Partner Community Site Sites Cloud
Embedded Process Cloud
Custom Partner Search App
EmbeddedConversation
Embedded Documents
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Global Leader in New Cutting Tools Technology
Consistent product introduction process across engineering, marketing, finance, manufacturing and logistics Automation of approval workflows for marketing asset management
100New products / year
REDEFINING AGILITY AND ENGAGEMENT
Up to 50%Reduction in time from new business requirements to new product
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Partners and Suppliers Self Service Integrated with EBS
Order Review:
Order history,
RMA request
submitted to
EBS, service
requests,
warranty request
Product Information:
In context access to
product information,
maintenance
procedures
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How to Build Engagement SolutionsBreaking the Dev / UX / LOB Gridlock
Oracle Company Confidential – Shared Under Terms of OPN NDA22
Sites Cloud Service
WEB COMPOSITE UI
WYSIWYG Component Assembly for the LOB
Marketer / LOB User
APP CATALOG
COMPONENT CATALOGCUSTOM CODE COMPONENT
THEMESNO CODE COMPONENT
APP SERVICES
Documents | Social | Process | Integration
OOTB | IT Provided
OOTB | IT Provided
UX Designer
Built with the design tool of choice, CSS based
Developer / Power User
Built with Application Builder Cloud
Built with UI Technology of Choice
BYO UI
Documents Cloud Service
ProcessCloud Service
IntegrationCloud Service
BYO Theme
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Roadmap Update in the Next 4 Months
Oracle Confidential – Internal/Restricted/Highly Restricted 23
Feb
What’s Coming Business Impact
Documents Sites
May
Federated SSO
Metadata
Action framework
Outlook plugin
Authenticated sites
Components actions / triggers
Unified Documents and Social clients
Analytics
Role support for secure sites
Analytics
Social objects API
Apps Catalog
Custom components
Content centric applications
• Large scale deployment thru SSO (will be rolled out within Oracle)
• High value solutions leveraging metadata and components interaction
• Full social collaboration offering highly differentiate from Box
• Communities of engagement leveraging roles based access
• Insight into usage
• Social enable 3rd party application
• Full support for custom components and application catalog for rapid app creation from template
Process
Application Templates and Sample
Inbound / outbound REST support
MCS connector
Enhance document WF
Custom business analytics
Apr
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SELF SERVICE and ENGAGEMENT
Benefits
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Satisfied users, empowered lines of businesses
Mobilized Enterprise
Productive and satisfied IT
Flexible and agile model to keep pace with business
Accelerated response to business requests, market demands
Driving Business Agility and Rapid Innovation
The New IT Experience
30% improvement in
response rates with process automation, collaboration
30% reduction in project
administration time, improved mobility, collaboration
Improves capacity to innovate
by 2X, reduced IT costs by
29%
90% of IT consultants report
improved productivity and efficiency
Up to 50% reduction in time
between new business requirements to new product introduction
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Next Steps & Call to Action
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Start Thinking About:
• Which business units would benefit from self service and communities?
• How mobile is your workforce? And self-reliant?
• How does your organization collaborate with internal / external stakeholders?
• How easy is it for business lines to extend their applications for self service, meaningful collaboration?
• How would your line of business customers benefits from automating their processes without IT involvement?
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Get Started
Engage with Oracle for an on-site strategy day Start your FREE TRIAL today: cloud.oracle.com/documents
Learn more at: oracle.com/digitalcollaboration
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Collaborate AnywhereBringing together people and information
Web
DesktopMS OutlookMS Office
Documents Cloud Service
Mobile
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Simplify Process AutomationSimplifying Process Automation and Self Service
Process Cloud Service
Compose Application Review and Approve
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Engage and CommunicateMobile-First Web Experiences for the Enterprise
Sites Cloud Service
WYSIWYG Sites Creation
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Oracle’s Integrated Partner Experience
Oracle Confidential – Internal/Restricted/Highly
Restricted34
Recruit Engage Deliver
ColbyChannel Manager
BobPartner Sales Manager
Broadest PRM Portfolio for Your Channel Needs
CX SaaS + PaaS Applications
MARKETING CLOUD
SALES CLOUD CPQ CLOUD MARKETPLACESITES CLOUD (PAAS)
Partner Enrollment
Market Development Fund
Channel Program
Partner Portal
Sales Execution
Deal and Quote Management
Account Planning
Channel Dashboards
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MOBILITY
89% of organizations will offer work mobility by 2020
WORK HABITS
Only 39% of the work week is spent on actual work.
81% employees bring their own work productivity app
TECHNOLOGY SOURCING
Nearly 40% of all IT projects are no longer assigned to
the IT department
Lines of Business Are More Technology Savvy
Sources: Citrix Workplace of the Future Global Report 2014; McKinsey: The Social Economy 2012; Gartner Digital Employee Survey;Bain & Company Survey