Driving Innovation Across the Business -02 yogesh malik

D i i I ti A B iDriving Innovation Across Business

Yogesh Malik

COO U iCOO, Uninor

Telenor Entering India – A Strategic Tie-updPopulation 1.15 Billion (2nd Largest)

Area 3.3 Million Km2 (7th

Biggest)

28 St t 7 U i

Rationale

• Unique opportunity to

Rationale

• Unique opportunity to State 28 States, 7 Union

Territories

GDP (PPP) ~ $ 3 Trillion (2nd Fastest Growing Economy)

y

enter one of the world’s

largest and fastest growing

y

enter one of the world’s

largest and fastest growingGrowing Economy)

% Urban 28%mobile marketmobile market

A Young Nation ~ 50% Population between 15 and 44 years of age

• Strong fit with Telenor’s

growth strategy

• Strong fit with Telenor’s

growth strategy

India – All About Scale & Execution

Diverse & CrowdedIncumbentIncumbent

New Operators

The market is already fairly crowded…..

Still lot of unconnected needs to be tapped….Still lot of unconnected needs to be tapped….

India - Diversity is an understatement

Emergence of Multi SIM Market

Product

Process People

The Innovation Approach

Hand Held Utilization Sales Force DNA

Innovative Distribution ModelHand Held Utilization – Sales Force DNA

• On‐line data capturing through GPRSGPRS On line data capturing through GPRS 

capabilityEnabled

• Secondary sales tracking

• CAF tracking

/

Sales Mgt.

• Information to KAM/RSE

Flexible Products

Lifetime Products SMS packs CRBT

Discounts on the Move Low MRP Products Music on Demand

CMobile Commerce

Innovative Product OfferingDynamic Pricing

45%

y g

55%20%5%

30%

5%60%5%

15% 55% 50%25%

A B

15% 55% 50%25%

11 TMM 2010

Low Cost Operations

Out Sourced Call Centers

Centralized NOC

Centralized Data Centre

– Serving all Circles

Heavy Focus on Energy Efficiency

Operations & Process Excellence

How are we doing today?20%

14%

35%17%

26%19%

Industry

Avg Rev

Growth ~ 3%

Industry

Avg Rev

Growth ~ 3%

16% 17% 14%31% 16%

35%Growth ~ 3%Growth ~ 3%

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Key FactsRevenue (Month-on-Month)Revenue (Month-on-Month)

• 20 Mn Subscribers; adding 2.5 Mn every month

• 17% Average growth in Gross Adds since Jul’1017% Average growth in Gross Adds since Jul 10

• 26% Average growth in Revenue since Jul’10

Where do we stand today?

Circle Rank at Launch Current Rank (CMS)UP (E) 10 7UP (W) 10 7UP (W) 10 7Kolkata 10 7M&G  11 7AP 11 7AP 11 7West Bengal 10 8Gujarat 10 8Bihar 12 8

Uninor ranks 3rd in Gross Additions across 13 operational circles Uninor ranks 3rd in Gross Additions across 13 operational circles

The growth Ahead!Subscribers to grow 1B plus Voice Domination to ContinueSubscribers to grow 1B plus Voice Domination to Continue

Data to ExplodeConnect the Unconnected

WINNING EVERYDAYWINNING EVERYDAYBuilding a company and

b ildi !building success!