Driving Economic Growth with High-Tech Innovations An Overview of Today’s Video Game Industry Michael Gallagher President and CEO Entertainment Software.

Driving Economic Growth with High-Tech Innovations

An Overview of Today’s Video Game Industry

Michael GallagherPresident and CEOEntertainment Software Association

Seattle Chamber of Commerce| November 14, 2014

A Broad, Innovative Industry

Everyone Plays

• 59% of Americans play games

• Average game player is 31 years old, has played for 14 years

• 71% of gamers are age 18 or older

• Average age of the most frequent game purchaser is 35

• 48% of gamers are women

Strong Sales Trends

• More than $21 billion in total revenue in 2013

• Sales of game content alone generated $15.4 billion, compared to $7 billion in 2004

• Grand Theft Auto V generated $1 billion in just three days, breaking entertainment sales records

More than Entertainment

Video games drive positive change beyond entertainment, impacting our daily lives

• Strengthen our education system

• Inspire artistic expression

• Increase our chances for workplace success

• Improve health and wellness

• Tackle important social issues

Strengthening Economies, Creating Jobs

Washington’s Video Game Industry by the Numbers:

Added $595 million to state economy in 2012

Grew by 7% from 2009 to 2012

95 video game companies

12,883 direct and indirect employees

Employment grew by 14% from 2009 to 2012

Average compensation is $99,964

2,974 direct employees

Strengthening Economies, Creating Jobs

California• 375 video game companies• 10,201 direct industry employees• 63,700 direct and indirect employees• Grew by 8.8% from 2009-2012

Texas• 127 video game companies• 3,834 direct industry employees• 17,900 direct and indirect employees• Grew by 15.9% from 2009-2012

Driving Economic Growth with High-Tech Innovations

An Overview of Today’s Video Game Industry

Michael GallagherPresident and CEOEntertainment Software Association

Seattle Chamber of Commerce| November 14, 2014