Now let’s spread the word about it! Public Relations & Marketing Tip Sheet for Driving Away the Cold Participants We’re More Than Auto Dealers and We’re Spreading the Warmth! We’re More Than Auto Dealers and We’re Spreading the Warmth!
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Now let’s spread the word about it!
Driving Away the Cold Fact Sheet/Talking Points
• Driving Away the Cold is a philanthropic effort of the Auto Dealers CARing for Kids Foundation that started in 2008.
• As it has for the past ten years, the Auto Dealers CARing for Kids Foundation will jump start the 2018 Driving Away the Cold program with a donation of thousands of new child-size coats to be distributed this fall through local branches of the YMCA.
• To complement the Foundation’s effort, Dealer Members are invited to support the program by donating a new coat for each car sold in their dealerships during the month of September. We will give 51,500 coats in 2018.
• In just elelven years, the program has given the gift of a new winter coat to more than 365,000 children. That totals more than $5.7 million in giving. WOW!
• The Foundation and all the participating dealerships give brand NEW winter coats to local children in need. They do not donate used coats. They purchase and donate new winter coats, which are $16.50 each. Every cent donated goes towards the purchase of these coats. For most of the recipients, this new coat will be the only new piece of clothing they will get this year.
• The coats are distributed two ways. Dealers deliver the new coats to their selected non-profit themselves, or they opt to have the Foundation distribute them where the need is greatest. Overall, more than 200 social service agencies, school districts, homeless shelters and area YMCAs help the Foundation get these coats to children who need them most.
• The Foundation believes in this program because warmth and comfort for a child should be a staple, not a luxury.
• A few large delivery and distribution events are planned for October. Volunteer registration will be available on the Members section of MoreThanAutoDealers.com.
• Your dealership can raise money to help the Foundation purchase even more coats by creating a customizable online fundraising page that can be shared with customers, vendors and employees. Go to http://bit.ly/DRIVEAWAYCOLD2018 to set up your account. (URL is case sensitive)
Public Relations & Marketing Tip Sheet for Driving Away the Cold Participants
We’re More Than Auto Dealers and We’re Spreading
the Warmth!
We’re More Than Auto Dealers and We’re Spreading
the Warmth!
We are Driving Away
the Cold!
We are Driving Away
the Cold!
More Coats. More Smiles.
We are making a difference in the lives of tens of thousands of underprivileged children in the Delaware Valley. Without your support, some youngsters may go without new winter coats that help warm both their bodies and souls. We’re doing great things as a group; we’re More Than Auto Dealers! Let’s spread the word about how we’re helping local children in need.
This year, Driving Away the Cold is on track to distribute 51,500 new coats!
For each vehicle sold this month,
we’ll donate a new winter coat to
a local child in need.
Did youknow?
Did youknow?
DAC hang tag rearview.indd 1 8/8/18 9:27 AM
Please display these materials in your store!
Displaying rearview mirror hang tags, car toppers, table tents and window signs is a great way to raise awareness.
Rally your employeesDoes your staff know what the POP materials represent? Encourage them to feel great about the place they work with a quick staff meeting to introduce them to Driving Away the Cold. All the information you’ll need is on the back of this flyer! Spread the word to employees through an email or a newsletter. Or, how about inserting something with their next payroll stub? Your proud employees can become ambassadors of the initiative, inherently increasing awareness amongst customers.
Keep your foot traffic in the loopOur POP kit contains colorful window signs, car and table tents and rearview mirror hang tags. All of these materials promote your participation in the program. Remember, more eyes equal more awareness!
Create a customer connectionLet your customers know their purchase helps the dealership buy new coats by asking them to sign one of the colorful cut-outs. Get creative with how these are displayed in your showroom or devise a competition amongst your staff.
See and be seenDealership representatives can experience Driving Away the Cold in action by volunteering at an event. We’ll host large coat deliveries and distributions in October. Volunteers can help unload trucks during a delivery to a YMCA or help children select their new coat during a distribution event. These are terrific public relations opportunities as members of the press will be invited too. Be sure your dealership is represented! Volunteer opportunities will be listed in the Members section of MoreThanAutoDealers.com by mid-September. Contact Mary Lynn Alvarino at [email protected] or 610.279.5229 for details.
Make it public, be sociableDoes your website promote your support of Driving Away the Cold? How about your ads or social pages? Feel free to tag your September/October advertising as a proud Driving Away the Cold participant. Logos and other digital assets are available at morethanautodealers.com/members. Please also use these resources on social media; the official hashtags are #MoreThanAutoDealers and #DrivingAwayTheCold.
Participate in our free social media seminar on September 11th! Register at MoreThanAutoDealers.com.
Be loud and proudNo matter what you can do, what you can give, or where you can be, believe in this program. It’s a great example of why we are More Than Auto Dealers. You are helping put coats on the backs of children who need them most. On behalf of those children, THANK YOU! Now, let’s keep up the good work…and tell more people about it!
Helped Drive Away the Cold!
Helped Drive Away the Cold!
Helped Drive Away the Cold!
Philadelphia area new car dealerships have been giving local children in need the gift of a new winter coat since 2008.
Every purchase at this dealership helps the Auto Dealers CARing for Kids Foundation provide warmth to kids living in poverty.
DRIVING AWAY THE COLD!
JohnSmith
These colorful cutouts are a great way to get your
customers involved.
Digital assets are available for download at morethanautodealers.com/members for your websites,
in-store TV screens and social media!
Facebook.com/MoreThanAutoDealers Instagram.com/MoreThanAutoDealers
Window sign
Table tent Car topper
Mirror hang tag
We are Driving Away
the Cold!
We are Driving Away
the Cold!
More Coats. More Smiles.
We are making a difference in the lives of tens of thousands of underprivileged children in the Delaware Valley. Without your support, some youngsters may go without new winter coats that help warm both their bodies and souls. We’re doing great things as a group; we’re More Than Auto Dealers! Let’s spread the word about how we’re helping local children in need.
This year, Driving Away the Cold is on track to distribute 51,500 new coats!
For each vehicle sold this month,
we’ll donate a new winter coat to
a local child in need.
Did youknow?
Did youknow?
DAC hang tag rearview.indd 1 8/8/18 9:27 AM
Please display these materials in your store!
Displaying rearview mirror hang tags, car toppers, table tents and window signs is a great way to raise awareness.
Rally your employeesDoes your staff know what the POP materials represent? Encourage them to feel great about the place they work with a quick staff meeting to introduce them to Driving Away the Cold. All the information you’ll need is on the back of this flyer! Spread the word to employees through an email or a newsletter. Or, how about inserting something with their next payroll stub? Your proud employees can become ambassadors of the initiative, inherently increasing awareness amongst customers.
Keep your foot traffic in the loopOur POP kit contains colorful window signs, car and table tents and rearview mirror hang tags. All of these materials promote your participation in the program. Remember, more eyes equal more awareness!
Create a customer connectionLet your customers know their purchase helps the dealership buy new coats by asking them to sign one of the colorful cut-outs. Get creative with how these are displayed in your showroom or devise a competition amongst your staff.
See and be seenDealership representatives can experience Driving Away the Cold in action by volunteering at an event. We’ll host large coat deliveries and distributions in October. Volunteers can help unload trucks during a delivery to a YMCA or help children select their new coat during a distribution event. These are terrific public relations opportunities as members of the press will be invited too. Be sure your dealership is represented! Volunteer opportunities will be listed in the Members section of MoreThanAutoDealers.com by mid-September. Contact Mary Lynn Alvarino at [email protected] or 610.279.5229 for details.
Make it public, be sociableDoes your website promote your support of Driving Away the Cold? How about your ads or social pages? Feel free to tag your September/October advertising as a proud Driving Away the Cold participant. Logos and other digital assets are available at morethanautodealers/members. Please also use these resources on social media; the official hashtags are #MoreThanAutoDealers and #DrivingAwayTheCold.
Participate in our free social media seminar on September 11th! Register at MoreThanAutoDealers.com
Be loud and proudNo matter what you can do, what you can give, or where you can be, believe in this program. It’s a great example of why we are More Than Auto Dealers. You are helping put coats on the backs of children who need them most. On behalf of those children, THANK YOU! Now, let’s keep up the good work…and tell more people about it!
Helped Drive Away the Cold!
Helped Drive Away the Cold!
Helped Drive Away the Cold!
Philadelphia area new car dealerships have been giving local children in need the gift of a new winter coat since 2008.
Every purchase at this dealership helps the Auto Dealers CARing for Kids Foundation provide warmth to kids living in poverty.
DRIVING AWAYTHE COLD!
JohnSmith
These colorful cutouts are a great way to get your
customers involved.
Digital assets are available for download at morethanautodealers.com/members for your websites,
in-store TV screens and social media!
Facebook.com/MoreThanAutoDealers Instagram.com/MoreThanAutoDealers
Window sign
Table tent Car topper
Mirror hang tag
Now let’s spread the word about it!
Driving Away the Cold Fact Sheet/Talking Points
• Driving Away the Cold is a philanthropiceffort of the Auto Dealers CARing for KidsFoundation that started in 2008.
• As it has for the past ten years, the AutoDealers CARing for Kids Foundation will jumpstart the 2018 Driving Away the Cold programwith a donation of thousands of new child-sizecoats to be distributed this fall through localbranches of the YMCA.
• To complement the Foundation’s effort,Dealer Members are invited to support theprogram by donating a new coat for each carsold in their dealerships during the month ofSeptember. We will give 51,500 coats in 2018.
• In just elelven years, the program has given thegift of a new winter coat to more than 365,000children. That totals more than $5.7 million ingiving. WOW!
• The Foundation and all the participatingdealerships give brand NEW winter coats tolocal children in need. They do not donateused coats. They purchase and donate newwinter coats, which are $16.50 each. Every centdonated goes towards the purchase of thesecoats. For most of the recipients, this new coatwill be the only new piece of clothing they willget this year.
• The coats are distributed two ways. Dealersdeliver the new coats to their selected non-profit themselves, or they opt to have theFoundation distribute them where the need isgreatest. Overall, more than 200 social serviceagencies, school districts, homeless sheltersand area YMCAs help the Foundation getthese coats to children who need them most.
• The Foundation believes in this programbecause warmth and comfort for a childshould be a staple, not a luxury.
• A few large delivery and distribution events are planned for October. Volunteer registration will be available in the Members section of MoreThanAutoDealers.com.
• Your dealership can raise money to help the Foundation purchase even more coats by creating a customizable online fundraising page that can be shared with customers, vendors and employees. Go tohttp://bit.ly/DRIVEAWAYCOLD2018 (case sensitive) to set up your account.
Public Relations & Marketing Tip Sheet for Driving Away the Cold Participants
We’re More Than Auto Dealers and We’re Spreading
the Warmth!
We’re More Than Auto Dealers and We’re Spreading
the Warmth!
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