Driver Behaviors and Attitudes

2015 Traffic Safety Conference Corpus Christi, TX

Behavioral Research Group Neal A. Johnson

What were you thinking? Results from attitudinal surveys of Texans

What is Texas known for?

What is Texas known for?

• Results from two surveys – Driver Attitudes & Awareness Survey – Safety Culture Survey

• Cover three traffic safety topics that “Texas is known for.”

• Getting the traffic safety messages to the public

Texas is #1

Impaired Driving • Do Texans know the laws regarding impaired driving?

• Do Texans think the problem getting worse?

• Who are the people that self-report driving impaired?

• Why do they drive after drinking?

• What influences their decision to stop driving impaired?

• How supportive are Texans of countermeasures regarding drunk driving?

Impaired Driving

Distracted Driving • Do Texans know the current laws regarding cell

phone use while driving?

• Do Texans think the problem getting worse?

• Do Texans think it is acceptable to use a cell phone while driving?

• Who self-reports using a cell phone while driving?

• What influences their decision to stop?

• How supportive are Texans of countermeasures regarding cell phone use while driving?

Distracted Driving

11.5% Overlap

Click It Or Ticket

• Are Texans aware of the Click It Or Ticket campaign?

• Do Texans know the laws regarding seatbelt use in Texas?

• How often do Texans self-report wearing their seatbelt?

• Do Texans think they are likely to get a ticket for not wearing their seatbelt?

Click It Or Ticket

91.2% of Texans report “Always” using their seatbelt 90.4% - 2014 Statewide Usage rate

Traffic Safety Messaging Preferences

Transportation Safety in Texas

• Positive ways to be known for transportation

• Positive ways to be #1 • Pay close attention to what

Texans are saying