Drive Oregon Introduction Feb 2011

February, 2011

An Introduction to Drive Oregon by Tim Miller

February, 2011 Slide 2

Oregon: The Center of Oregon: The Center of EVsEVs

Tech. & Manuf.Tech. & Manuf.Tech. & Manuf.Tech. & Manuf.Policy & StrategyPolicy & StrategyPolicy & StrategyPolicy & Strategy

Drive Drive OregonOregonDrive Drive

OregonOregon

Projec

t EV

Projec

t EV

Projec

t EV

Projec

t EV

InternationalInternationalOEM’sOEM’s

InternationalInternationalOEM’sOEM’s

Outside

OutsideUniversities

Universities

Outside

OutsideUniversities

Universities

UniversitiesUniversitiesUniversitiesUniversitiesInfrastructureInfrastructureInfrastructureInfrastructure

Green cultureGreen cultureGreen cultureGreen culture

February, 2011 Slide 3

Contents

•Drive Oregon

•Background:Why Oregon Will Be the Center for EVs

February, 2011 Slide 4

A New Association A New Association For A New IndustryFor A New Industry

•Who we are:Who we are:– A coalition of Oregon companies and

interest groups engaged in the EV industry and transportation electrification.

•Mission:Mission:– To catalyze the growth of Oregon’s EV

industry. Attracting resourcesAttracting resources

Driving growthDriving growth

February, 2011 Slide 5

Strength and Synergies Work Across the Industry

At all levels of

integration

Components

Systems

Vehicles

Vehicle mgmt

February, 2011 Slide 6

Strength and Synergies Work Across the Industry

At all levels of

integration

Components

Systems

Vehicles

Vehicle mgmt

Across vehicle types

February, 2011 Slide 7

Strength and Synergies Work Across the Industry

At all levels of

integration

Components

Systems

Vehicles

Vehicle mgmt

Including infra-

structureUtilities

ChargingStations

Service

Dealers

Across vehicle types

February, 2011 Slide 8

Expertise across the IndustryExpertise across the Industry

EcoSpeedEcoSpeed

RinehartRinehart

Green Lite Green Lite MotorsMotors

AlltraxAlltrax

ArcimotoArcimoto

AmFor AmFor ElectronicsElectronics

BrammoBrammo

ReVoltReVolt

TinitronTinitron

SynkroMotiveSynkroMotive

KersTechKersTech

Optimization Optimization TechnologiesTechnologies

ENTEKENTEK

ShorepowerShorepower

40 + companies and growing40 + companies and growing40 + companies and growing40 + companies and growing

February, 2011 Slide 9

Drive Oregon GoalsDrive Oregon Goals

• Attract existing federal resources and Attract existing federal resources and private financial support.private financial support.

• Leverage and connect Oregon University Leverage and connect Oregon University System institutions, utilities, state and local System institutions, utilities, state and local government entities and Oregon EV industry government entities and Oregon EV industry stakeholders.stakeholders.

• Foster collaboration between Oregon’s Foster collaboration between Oregon’s existing clean tech, advanced existing clean tech, advanced manufacturing, software and high manufacturing, software and high technology sectors.technology sectors.

• Aid in the creation of skilled, family-wage Aid in the creation of skilled, family-wage jobs.jobs.

February, 2011 Slide 10

Priority OnePriority One

Move forward withMove forward with

Oregon InnovationOregon Innovation

CouncilCouncil

February, 2011 Slide 11

A LeadingEconomic Opportunity

February, 2011 Slide 12

Accelerating Along the Road to Job Creation

History

• Formed in ‘09 by PDC & Business Oregon

• Monthly steering committee

• Quarterly roundtables

• Filed as organization, officers in place

• Board formation underway

WINS / Results:

• State capital event, BETC

• San Jose joint presence

• Eugene joint event

• Selected by Oregon

Innovation Council

• Partnering/engaged with

OTREC, Smart Grid

Oregon, Climate

Solutions, TEEC, and

others

February, 2011 Slide 13

Updates - Collaboration

•University collaboration •Governor’s Transportation Electrification Executive Council (TEEC)

•Smart Grid Oregon •Climate Solutions

February, 2011 Slide 14

Oregon Universities Engaged• OIT

– Joint research projects proposed• UO

– Business school teams conducting research– Product design studios focused on vehicles

• PSU– Office of Research & Sponsored Projects – Strategic Partnerships– Clemson U iCAR discussions

• OSU– Engineering depth

• OTREC– Consumer research– Outreach and partnerships collaboration

• Oregon BEST– Commercialization projects proposed

February, 2011 Slide 15

Transportation Electrification Transportation Electrification Executive Council (TEEC)Executive Council (TEEC)

“…“…leadership in ensuring that leadership in ensuring that Oregon is well-positioned to Oregon is well-positioned to

capitalize on the economic benefits capitalize on the economic benefits of transportation electrification.”of transportation electrification.”

“…“…leadership in ensuring that leadership in ensuring that Oregon is well-positioned to Oregon is well-positioned to

capitalize on the economic benefits capitalize on the economic benefits of transportation electrification.”of transportation electrification.”

February, 2011 Slide 16

Drive Oregon: In Gear!

• Participating with OBC / cluster network on Oregon Business Plan

– Support for Oregon InC’s overall plan is Drive Oregon’s top priority

• Participating in overall Oregon InC legislative agenda

• Drive Oregon initial communications platform done: 

– Presentation ready for use with potential board members, partners, groups, and legislators (in coord with Oregon InC)

– New website launched

– High-level collateral done

– Event signage done

February, 2011 Slide 17

Updates – Group Visibility• Multiple Drive Oregon vehicle/tech/component

vendors in united presence at GoGreen (Oct.)

• Group presence at Smart Grid conference (Nov.)

• MIT alumni event presentation (Dec.)

• Spoke at Green Professionals conference (Jan.)– Workforce / green jobs message

• Participated in shaping EV Roadmap 3 conference (Jan.)– Drive Oregon break out session

• Multi-vendor Drive Oregon presence at Portland Auto Show (Jan.)

• Drive Oregon members will occupy ‘pop-up store’ series of prominent downtown storefront windows in collaboration with PDC (Feb.)

February, 2011 Slide 18

Updates - Formation

• Officially registered as a non-profit in Oregon

• Working on our federal filing

– Plan: Federal status in time for contracting in Q3

• Board President, Treasurer, Secretary in

place

• Core working board in place

• Target list of A-level board members to add

– Assigned a current member to each A-level target;

outreach begun

– Responding to interest from important firms in the sector

February, 2011

Thank You!

February, 2011 Slide 20

OEM EVs Coming to OEM EVs Coming to OregonOregon

•Nissan LEAFNissan LEAF

•Ford Focus and Ford Focus and Transit Connect Transit Connect

•ThinkThink

•Navistar “E-Star”Navistar “E-Star”

•Chevy VoltChevy Volt

•Mitsubishi iMiEVMitsubishi iMiEV

•Electric SMART carElectric SMART car

•Plug-in PriusPlug-in Prius Original slide courtesy of ODOT