1. comScore qSearch (custom), June 2014; The Yahoo Bing Network includes Microsoft and Yahoo sites in worldwide. 2. comScore Plan Metrix, US, April 2014, custom measure created using comScore indices and duplication. Drive growth for your business with Bing Ads Audience Our reach 1 Yahoo Bing Network markets Active in 35 markets Yahoo Bing Network searchers (USA) The Americas USA Canada Mexico Argentina Peru Colombia Venezuela Chile Brazil Europe UK Ireland France Germany Spain Italy Netherlands Norway Belgium Finland Sweden Denmark Austria Switzerland *Bing (+partnerships) only Asia India Indonesia Malaysia Philippines Singapore Taiwan Hong Kong Thailand Vietnam Australia* New Zealand* China* 153M 5.6B USA 174M 0.17B Southeast Asia 56M 0.61B Latin America Unique searchers Monthly searches 114M 1.5B Europe 139M 4.7B Asia Pacific 553M 13B Worldwide 92M 10% share 2.0B monthly searches 153M 29% share 5.6B monthly searches 104M 19% share 3.6B monthly searches Buying power index Our audience spends more 1 Our audience 288 160 100 Average internet Google Yahoo Bing Network Attended college 2 Female 2 35+ 2 48% 71% 52% 72% HH income >$75K USD 2 Reach exclusive searchers not reached on Google Automotive Business & Finance Telecom Travel Retail Education 10M 21M 9M 16M 31M 16M