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drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.

Jan 03, 2016

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Gwenda Banks
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Page 1: drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.
Page 2: drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.

drinking Soup in mugs, Vono soup

2009065026 Hyeongyeong Park2009065013 Sehee ChO

Page 3: drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.

Contents

Ⅰ Introduction

Vono's strengths Vono's sales Vono's awareness The Korea Consumer's opinion Vono's STP strategy Vono's CF

Ⅱ Body space advertising TV advertising

Ⅲ Conclusion Benefits

Page 4: drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.

Introduction, Vono Is

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Vono's Vono's strengthsstrengths

Introduction

1) Easily drink in mugs

2) 15 seconds in hot water!

3) A nutrient-filled meals

Page 6: drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.

Vono's salesVono's sales

1) 2007 : Yen depreciation

Increase in sales of Vono Soup

2) 2010 : The leader in instant soups

3) 2011 : Nuclear accident in Japan

Weighted anxiety about Japanese food

Introduction

Page 7: drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.

Vono's awarenessVono's awareness

A : Have you heard about Bono soup?

Introduction

Page 8: drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.

Vono's awarenessVono's awareness

B : No, I didn’t know.

A : I didn’t know because of lack of interest.

Introduction

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C : I frequent eat the soup that my mom cooked for me. She seems to know about Vono’s soup

B : I knew the first time that Vono specializes in soup

Introduction

Vono's awarenessVono's awareness

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Despite the industry leader in instant soups,

But This is true that a lack of consumer awareness in South Korea

Introduction

Vono's awarenessVono's awareness

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The Korea Consumer's opinionThe Korea Consumer's opinion

• Soup < cereals, bread

• Insufficient amount

• Instant foods: a big obstacles to Korea

• Interference in the diet

Introduction

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Vono's STP strategyVono's STP strategy

• S (Segment)

: soup market segmentation depending on the purpose

• T (Targeting)

: Working women and families

• P (Positioning)

: Simple to drink and nutritious soup

Introduction

Page 13: drinking Soup in mugs, Vono soup 2009065026 Hyeongyeong Park 2009065013 Sehee ChO.

Vono's CFVono's CF

Introduction

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Introduction

Vono's CFVono's CF

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Introduction

Vono's CFVono's CF

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Introduction

Vono's CFVono's CF

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Body, Advertising

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space advertisingspace advertising

body

#1 Surroundings of Schools #2 Surroundings of Companies

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TV advertisingTV advertising

body

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TV advertisingTV advertising draft proposal

body

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Conclusion, Benefits

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conclusion

BenefitsBenefits

• Brand and Product awareness rising

• Increase in sales

• Formation of long-term customer

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BenefitsBenefits

• Increase in sales

conclusion

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VONO Soup ISmeal substitution food

VONO ISSpecializes in Soup

BenefitsBenefits

• Brand and Product awareness rising

conclusion

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1st AD : The situations with product second AD : product nutrition claims

Through two ads, we will create long-term customer

BenefitsBenefits

• Formation of long-term customer

conclusion

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