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PIM-sessie 20 juni 2016 Drie trends in Customer Experience
18

Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

Jan 26, 2017

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Page 1: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

PIM-sessie 20 juni 2016Drie trends in Customer Experience

Page 2: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

BRINGINGHUMANITY

BACK TOBUSINESS

Page 3: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience
Page 4: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience
Page 5: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience
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Page 8: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

Trend 1

Het Merk wordt steeds belangrijker in de Customer Experience.

Page 9: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience
Page 10: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience
Page 11: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience
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Page 13: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

Trend 2

Focus op de Customer Journey alleen is niet meer genoeg.

Page 14: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience
Page 15: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

Trend 3

Customer Experience verantwoordelijkheid wordt weggehaald bij de marketingafdeling.

Page 16: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

3 trends

1. Het Merk wordt steeds belangrijker in de Customer Experience.

2. Focussen op de Customer Journey alleen is niet meer genoeg.

3. Customer Experience verantwoordelijkheid wordt weggehaald bij de marketingafdeling.

Page 17: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

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Page 18: Drie trends in customer experience - Sydney Brouwer - Kennissessie Customer Experience

BRINGINGHUMANITY

BACK TOBUSINESS