DRESS ME UP! By: Brittany Allen-Robertson
Mar 29, 2015
DRESS ME UP!
By: Brittany Allen-Robertson
Polka Dot High-Low Dresses!
Target Market:Empowering, virtuous, respectful & influential women leaders in the school community that are fashion savvy and aware of themselves and their identity.
My Customer Profile
Economic Level: middle to upper class Age: 18 to 21 Sex: Females Income level: $6,000-$10,800 Habits: Dinning, entertainment, shopping, and
enjoys being outside Work: Forever 21, H&M, Nordstrom, and Macy’s Shop: Low-middle profile retail establishments Location: San Diego and San Marcos area
The History of Dresses
•Togas & Tunics!•Women wore stolas•Rome & Greece had similar clothing• Natural colored and very thin•Different social classes wore different type of fabrics
http://en.wikipedia.org/wiki/Clothing_in_ancient_Rome#Women.27s_clothing
Ancient Rome
Egyptian Influence
Accessorized with a lot a jewelry
Wide variety of beads, stones and colors
Limited fabric choice due to surrounding environment
Very sexy style of dresses
http://www.helium.com/items/1199233-egyptian-fashion-influence-today
19th Century FranceThe Empress Josephine
1795-1799 This style of dress became very
popular Inspired by neoclassical styles Based off of home décor and
costume design Waistlines were high Silhouette was very sleek
http://doloresmonet.hubpages.com/hub/Fashion-History-Early-19th-Century-Regency-and-Romantic-Styles
Empire/Regency style of Dresses
High waist dress Showing off natural figure Popular for the past 200 years Widely used in fashion Thin fabric, very fine Day dresses-higher neckline Night dresses- lower neckline
Flappers – 1920’s
Loose fitted Straight Worn with stockings Flap to show off their legs Usually worn just below the knee
http://en.wikipedia.org/wiki/Flapper#Appearance
High-Low dresses for fall 2012
My Prediction;
The Fashion Cycle
Rough Graph
Fashion Leader: Saks 5th Avenue
Fashion Mer-chandiser-Nord-
stroms
Discounter-TJ Maxx
Cost 10 8 5
Fabrics 10 10 6
Detail 9 9 6
Colors 10 9 8
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