MARKET SCAN EFFORT CREATIVE THINKING EFFORT Strong Medium Weak Dr. SWEID’s MATRIX OF INNOVATION FOR SMEs Innovation ? Strong Weak Medium Very Marginal Innovation Good Innovation Innovation Marginal Innovation Innovation Dr Sweid Innovation Supreme for SMEs Dec 2012 1
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MA
RK
ET S
CA
N E
FFO
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CREATIVE THINKING EFFORT
Strong
Medium
Weak
Dr. SWEID’s MATRIX OF INNOVATION FOR SMEs
Innovation?
Strong Weak Medium
Very Marginal
Innovation
Good Innovation
Innovation
Marginal
Innovation
Innovation
Dr Sweid Innovation Supreme for SMEs Dec 2012 1
Elaboration: Innovation Matrix Market Scan Effort • Getting Input From The Real World And Linkage With Reality For Real
Applications.
• Scanning of Needs, Problems, Opportunities, Similar Products and Ideas, Customers, Consumers, Available Technologies , Expert Advice, Success Stories, Market Research, Costs, Finance etc.
• Can include Emulating, Testing and Experimenting as Prototypes etc.
Creative Thinking Effort • This is Out of the Box Thinking, the Novelty and Fantasy End.
• Application of all known 50+ techniques for creative thinking including
Mind Mapping, Brainstorming, Analogy, Combinations , 5WHYs etc.
INNOVATION SUPREME 3 Dr Sweid Innovation Supreme for SMEs Dec 2012
Elaboration: Dual Process Convergence The Process Of Convergence Goes In Zigzag Alternating Steps:
• From Market Scan to Creative Thinking , then back to Market Scan, then Creative Thinking and so forth a few time …. – For instance, you have a new idea. You go to market scan to check it out and
improve, then back to your fantasy, then again to the market for refining and making it more viable and more differentiated and WOW etc.
• It is about the combination of fantasy and reality
• There is then convergence towards the INNOVATION SUPREME, the great successful novelty.
• Two independent teams can be deployed, one for market scan and one for creative thinking, but both should interface regularly .
Dr Sweid Innovation Supreme for SMEs Dec 2012 4
Innovation Supreme To Find Your Hidden Paradise, Or Even Create One
Dr Sweid Innovation Supreme for SMEs Dec 2012 5
Innovation Supreme to Make a Quantum Leap
Dr Sweid Innovation Supreme for SMEs Dec 2012 6
Dr Sweid Innovation Supreme for SMEs Dec 2012
Dr. Stephen M. Sweid is a business consultant, researcher and trainer with over 20 years consulting experience on the international scene: Europe, USA, Middle East and Far East. He has involved as expert in technical assistance projects of international organizations, such as UNDP, UNIDO, World Bank, European Commission etc, as well as in consulting projects commissioned by multinationals. He is member of a number of international professional research and consulting societies. He is currently active in the UAE, UK, and other locations. His consultancy focuses on strategic issues, SMEs, Quantum Leaping, Innovation and Marketing. Profile on Linkedin.