Dr. Susan Horner- Consumer Behavior in MICE Tourism

Dr Susan Horner – César Ritz Colleges

Switzerland

Consumer behaviour in MICE tourism – trends and opportunities

MICE tourism

Top ten international meeting cities in 2008 Source: www.uia.org

Ranking

Location Ranking Location

1 Singapore 6 Tokyo

2 Paris 7 Seoul

3 Brussels 8 Budapest

4 Vienna 9 Copenhagen

5 Barcelona 10 London

Why has Suntec Singapore International Convention and Exhibition

Centre become successful?

The relationship network in conference and event

management

Reasons for a client choice of a MICE destination

Reasons for choice for an individual to choose to attend

a conference

Consumer trends Source: Swarbrooke and Horner

(2007)

Visitors to Bulgaria 2005 Source: Mintel, (2007)

Sector 2005 % change 2002-2005

Holiday 4,090,421 +36.7

VFR 48,898 +103.8

Business 340,039 +88.8

Other 357,792 +51.3

Transit 2,445,305 +14.8

Total 7,282,455 +30.9

Destination appeal of Bulgaria

Conclusions

References