Dr. Robin Shepard Associate Professor, Department of Life Sciences Communication;

Dr. Robin Shepard

Associate Professor, Department of Life Sciences Communication;College of Agricultural and Life Sciences, UW-Madison; also

Cooperative Extension - University of Wisconsin.

Presented to: The Great Lakes Craft Brewers & Water Conservation Conference

October 26-27, 2009. Milwaukee, Wisconsin

For additional information, questions and clarifications:(608) 890-2688 or [email protected]

The Great Lakes Region

What Brought the “Beer Here”

Who We Are and Where We Came From

Data from: Applied Population Laboratory, Department of Rural Sociology, University of Wisconsin-Madison

Wisconsin European Ancestry

Data from: Applied Population Laboratory, Department of Rural Sociology, University of Wisconsin-Madison

Who We Are and Where We Came From

Great Breweries of the Great Lakes

Great Breweries of the Great Lakes

Data from: beermapping.com

The Brewery Business in the Great Lakes StatesIndustry Numbers (estimates)

brewpubs 962micro-breweries 456regional – craft brewers (15,000 bbl +) 64contract breweries ~123

——— ~1604

Numbers by States (estimates) Brewpubs Microbreweries Regional Contact TotalsCalifornia 145 53 10 28 236Colorado 64 20 5 2 91Washington 52 32 2 1 87Oregon 52 23 4 1 81New York 56 16 0 7 79Michigan 48 18 1 3 70Wisconsin 40 16 6 5 67Pennsylvania 46 12 5 2 65Illinois 37 1 1 3 42Ohio 24 4 2 3 33Minnesota 17 2 3 1 23Indiana 14 6 0 0 20

Source: The Brewers Association – The New Brewer. 2008

020406080100120140160180200

1950

1955

1960

1965

1970

1975

1980

1985

1990

1995

2000

Tremblay & Tremblay, MIT, 2005

Mill

ions

of

Bar

rels

US Beer Consumption – Domestic Beer

The Brewery Business in the Great Lakes States(Industry Estimates)

Job (estimates) by State Brewery Distributing Retail Economic Contribution Jobs Jobs Jobs (Billions)

New York 1,767 6,319 51,691 $ 5.0

Michigan 555 3,354 33,658 $ 2.1

Wisconsin 3,137 2,700 26,326 $ 3.4

Pennsylvania 1,451 5,377 27,045 $ 2.8

Illinois 976 3,196 40,732 $ 2.9

Ohio 1,829 3,864 37,305 $ 3.6

Minnesota 324 1,554 13,605 $ 0.9

Indiana 181 1,591 22,139 $ 1.2

Regional Economic Impact 10,220 27,955 252,861 $ 21.9

National Estimates* 42,947 95,399 888,433 $ 86.1

Source: American’s Beer Distributors and the Beer Institute (www.beerservesamerica.org)

* The industry estimates total US economic impact at more than $198 Billion that includes other industry related jobs, taxes paid and taxes generated.