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Social Media for Nonprofits Dr. Mark Drapeau Microsoft @cheeky_geeky
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Dr. Mark Drapeau - Social Media for Nonprofits

Dec 25, 2014

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Page 1: Dr. Mark Drapeau - Social Media for Nonprofits

Social Media for Nonprofits

Dr. Mark DrapeauMicrosoft

@cheeky_geeky

Page 2: Dr. Mark Drapeau - Social Media for Nonprofits

Awareness+

Fundraising

Page 3: Dr. Mark Drapeau - Social Media for Nonprofits

99%

Page 4: Dr. Mark Drapeau - Social Media for Nonprofits

Dirty secret:

No one cares about your cause!

Page 5: Dr. Mark Drapeau - Social Media for Nonprofits

Goal

Audience

StoryMedia

Feedback

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Make inspirational things your community wants to share

DC Chicago LA

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Twitter is a dynamic homepage

for your brand

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Pinterest can be a valuable tool for

visualizing for your audience

what they can aspire to

Page 12: Dr. Mark Drapeau - Social Media for Nonprofits

Create or curate content that makes your community

aspirational

Page 13: Dr. Mark Drapeau - Social Media for Nonprofits

Microsoft / Publicyte.com

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UNICEF

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Long-form content is still valuable.

So are discussion boards.

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MARK DRAPEAU

[email protected] @cheeky_geeky