Dr. D. Y. Patil Vidyapeeth · Certificate Programme in Digital Marketing Course Code Course Title Credits Marks Total Marks Total Learner’s Engagement in hours Formative Continuous

Dr. D. Y. Patil Vidyapeeth 1

FULL SCHOLARSHIP PROGRAMME

Dr. D. Y. Patil Vidyapeeth , Pune (DPU) INDIA has always been in offering quality online Degree and certificate programmes . After the success of phase I (Pan-Africa eNetwork Project), we are honoured to be associated with the Phase II.


INTRODUCTION

• Founded in 2000 under leadership of Dr. P. D. Patil

• Dr.D.Y.Patil Vidyapeeth,Pune,India was accordedthe status of University under Section 3 of theUGC Act, 1956, in 2003

• Started with one institute Dr. D Y Patil Medical,College & Research Centre.

• Over the last 19 years, 10 more professionalinstitutions added

• Medicine, Dentistry, Nursing, Physiotherapy,Optometry, Biotechnology, Homoeopathy,Ayurveda and Management.

Dr. P. D. Patil


Name of the HEI: Dr. D. Y. Patil Vidyapeeth

Type: Deemed to be University

NAAC Score & period: Re-Accredited by NAAC in 2015at ‘A’ Grade: with CGPA of 3.62 on a four-point scale.

NIRF Ranks in Overall category (NIRF), conducted byMHRD:

2018: 52nd in University Category in India

2019: 46th in University Category in India

2020: 46th in University Category in India

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INTRODUCTION OF HEI

• Full scholarship program.

• UGC approved online Degree & Certificate programs.

• Innovative & Industry experts learning Experience.

• Designed to fit your schedule

• Study and collaborate with International Students.

• Localized Examination Facility.

• 24/7 student support.


OUR VALUE PROPOSITION

CERTIFICATE PROGRAMME IN DIGITAL MARKETING (CPDM)


PROGRAMME STRUCTURE

• Learners to learn at their ownpace.

• 5 courses of 4 credits each.

• 20 credits

• Duration:6 Months

• Validity - double the duration

PROGRAM OUTCOMES

• The practical exposure of digital marketing activities

• The ability to start a website (blog)

• The ability to start an app/video channel monetizes

• The knowledge to start a Digital Marketing Agency

• The basic concepts of this course, which will lead one to develop skills in technical aspects


Certificate Programme in Digital Marketing

Course Code

Course Title Credits

Marks

Total Marks

Total Learner’s

Engagement in hours

Formative Continuous Assessment

Summative Proctored Assessment

DM-101 Introduction to Digital Marketing 4 40 60 100 60

DM-102Search Engine Optimization 4 40 60 100 60

DM-103 Integrated Marketing Communication 4 40 60 100 60

DM-104Social Media Marketing 4 40 60 100 60

DM-105 Emerging Trends in Information Technology 4 40 60 100 60Total 20 500


LEARNER ENGAGEMENT

• e-books, illustration, video demonstrations,

• Web Resources open content on the Internet

• case studies

• e-Tutorial will contain- video and audio contents,

• Animation, simulations, virtual labs.

• Self Assessment

• Discussion Forum

• Assignments

• Quizzes

Quadrant IV

Quadrant I

Quadrant II

Quadrant III


Eligibility Criteria

• Eligibility Criteria for Admission: A Bachelor’s degree from a recognized university in any discipline with a minimum of 50% aggregate marks.


Documents for online admission

• Government ID (PDF/JPG)/ Passport copy(JPG/PNG) /

• Degree Certificate / Passing Certificate(PDF/JPG/PNG)

• Graduation Marksheets (PDF/JPG/PNG)

• Students Photo (PDF/JPG/PNG)/

• Students Signature (PDF/JPG/PNG)

Note: Make sure that each document size is not more than 600kb


DPU Center For Online Learning Edge

• World class faculty

• Edge- of-your-Seat online anytime anywhere learning

• Global Peer collaboration and networking

• Real-world case based learning

• Industry driven capstone project

• Textual and audio video learning material

• Continuous Performance Assessment System

• Provision of online Assessment & Project work


Thank you


Link to register for Certificate Programme in Digital Marketing :-

https://ilearn.gov.in/explorer?searchText=%20digital-marketing.php

https://ilearn.gov.in/explorer?searchText= digital-marketing.php