Dr Andy Williamson - Nominet UK Internet Policy Forum 2015

The Digital Election?

1. Social media2. The misfires3. And some successes 4. What we learned

THE ECHO CHAMBERGE2015: THE DIGITAL ELECTION

THE MISFIRESGE2015: THE DIGITAL ELECTION

THE WINSGE2015: THE DIGITAL ELECTION

#MILLIFANDOMVs.

#CAMERONETTES

Voter registration

“We went in and took very deep dives in the seats and to see what was doable, what was winnable ... who were the voters, who were potential waverers…. and we were able to have very focused messages to all of those people.”

Jim Messina

Conclusion

Social media was an echo chamber Good at keeping the media informed And for re-enforcing the message But unrepresentative and a bit feral

The real value of digital was less visible Big data Strong analysis Targeted campaigning Personal contact with high impact voters (on- and

offline)

NOT A DIGITAL ELECTION BUT ONE THAT WAS STRONGLY SHAPED BY IT.

GE2015: THE DIGITAL ELECTION