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Digital Prot Club 2014 #5 Mobile Marke8ng Made Dierent
(WeChat)
Lets Recapped
Facebook Apps
Customize Facebook Apps
History of WeChat Oct 2010 with the original name of WeiXin By
Ma HuaTeng CEO of Tencent
600 millions users globally China - 450 million Rest of the
world 150 million
Nov 2012, ranked the most popular iOS social networking Apps in
6 countries (Taiwan, HongKong, Vietem, ArgenRna & Malaysia)
measured by download
The Authen8city of Users: WeChat requires a telephone number in
order to sign up for a personal account. This makes WeChat the
strictest social media plaXorm in China, ensuring there are less
fake accounts.
WeChat: ID!
WeChat: QR Code!
WeChat: Prole! Professional look image Name that represent who
you are Tagline that tell people what you do
WeChat: Basic Chat Features! Features keyboard of WeChat
WeChat: Web WeChat! www.web.wechat.com
WeChat: Transfer File via web WeChat! transfer les of less than
10 MB File types like PDF, MP3, MOV, DOCX, PPT and image les can be
opened and viewed on WeChat.
WeChat: Moment! The Moments feed works similarly to a Facebook
feed where you can like and comment on photos shared by your
contacts. Since you have to approve of contacts, only the people
you approve will be able to see, like and comment on your photos or
statuses.
WeChat: Shake Shake! Shake is another feature where you can
meet random people not too far from you. It gives you a random
person (who is also using Shake) to chat with. You can choose to
chat with the person or shake again to get another random
person.
WeChat: Look Around! Look Around lets you connect with random
people who are physically around you. To use Look Around, you must
enable LocaRons so the matchmaking can commence.
WeChat: Look Around!
WeChat: Throw A Bottle! You can now toss digital messages into
a sea and let random people pick up your message, keep it or add a
reply before tossing it back to the sea. Messages can be in the
form of text or short audio clips.
Enter the Features Sedngs to Enable / Disable some of the
WeChat features. Me > Sedngs > General > Features
Brand Awareness CSR Project China Merchants Bank launched a
campaign using the Throw a Bohle funcRon of WeChat. China Merchants
Bank would cast bohles into the sea with a very disRnct message.
The message states that for every 500 replies they receive they
will donate professional training courses to auRsRc children around
China. WeChat users using the drii bohle and/or shake funcRons
could then see this message and act accordingly. China Merchants
Bank would then act through a 3rd party charity lihle notes, small
charity.
WeChat: Business Account!
Principe: Build an interacRve ocial page of the brand Example:
Press 1 Magazine Press 2 Chadng Press 3 Test Press 4 FM Radio
Starbucks China launched their WeChat how are you ? campaign
that users can get a voice message of a song from Starbucks own
album aier sending them an expression. Another success from them is
the good morning alarm clock, parRcipants can get their breakfast
at half the price if they arrived before the Rme they set, and the
Rme is set on an app from Starbucks.
Fruits Delivery Service Operate in University Business School
Target audiences: Students & Teachers Monthly contact Daily
room to room delivery Special fruits packages for dierent customers
needs Apart from company informaRon, WeChat also provide weather
forecast / Lost & Found info
WeChat: From zero to RMB 2.6million of sales in 3 months Rme
using WeChat. At the beginning just give away FREE rice to his
WeChats friends to try, the words of mouth start to spread and
referral began to ow in. But it is sRll not enough. So he..
So dressed up like an Angry Bird and run the Shanghai
InternaRonal Marathon carrying a big beg of his organic rice. With
such he made a huge impact, and was reported by the local and
internaRonal presses. PromoRng his WeChat account with a QR Code,
public can now add and follow his
To be con0nue.
Social Media Coach Leow LeikHong TwiPer @leikhong
www.facebook.com/digitalprotclub Email: [email protected]