dp69 upsidedown way for eyewear and much more

upside down way for eyewear and much more

dp69 unisex eyewear made in Italy

www.dp69.it

upside down way for eyewear and much more

OUR 5 P1 / Product2 / Production3 / Positioning4 / Place5 / Price

1 / product

dp69 is the new must in the eyewear fashion. Optical and sun model with a sparkling and smart style, combining the quality of materials with a plucky and appealing look. dp69 displays all the success of a fully Made in Italy design.The very best Italian craftsmanship skillfully shapes the most innovative raw materials, enhancing their strong points in the coolest and most fashion shapes of the moment.Extravagant color combinations, contrasts and nuances which catalyze the attention of a style-conscious target, inclined to transgress and flaunt its originality, without ever relinquishing good taste and elegance. The irreverent fluo-camouflage very wearable in super-flex materials, the pop Way Farer with “one click swap” lenses,

The Iridescent, the Soft-Touches and the Glittered ones, freely inspired to the “Disco 80s”.dp69 is the new point of view, the new must in fact of Eyewear Fashion. A colored and lively mood, versatile and “easy to wear”, models that show off the personality of the wearer to the full, on every occasion.Careful and appealing packaging completes the presentation of this eyewear, already a cult. through the social networks, the communications campaign plays with the viral marketing concept.100 original faces have been chosen as spokespersons for the “upside down” photo shoot that will launch the dp69 brand. Impossible to resist the temptation to share the photo on our social profile... upside down!

2 / production

It’s a thought that is shared and a proven fact that Italy plays a leading role in the fashion and in optical industry. Class and style flow in the Italian blood, a vital and positive mood that influences the design world, with excellent results and an undeniable tastefulness. Italian eyewear, whether it be of acclaimed fashion houses or emerging brands, determines trends and meets the needs of audiences all around the world. Made in Italy, or perhaps it would be more appropriate to say “100% Made in Italy” is a concept cross to a pure concept of Business. Made in Italy is a source of pride, a plus that embodies an idea and do something imbued

with a deep and true values that safeguard arts and traditions, know-how become priceless by the selection of the finest quality. The phenomenon Made in Italy fills perfectly, that space in the market that acclaims the maximum of the range, that category that desires “exclusivity”.It is exactly what a product Made in Italy has to offer. It is not just high quality, pursuit of detail, cutting-edge style and technology, a Made in Italy product has a soul identifiable in that product which the customer can speak and which can boast, telling the charm behind its manufacturing or the uniqueness of handmade pieces .

Since sector automobiles, clothing, optics, Made in Italy leads consumers to look beyond the top of the range, where the perfection and efficiency of a product also have a beating heart. In optics, optical frames and sunglasses are no longer seen as a corrective or protective tool, but have taken on the definitive view of a fashion accessory, around which, of course, revolves a powerful business.

No wonder then that Italy is able to offer the best product in the medium-high range. The research, investment, expertise and deep passion thanks to which Italy excels in the field, never end. The quality standards of design and applied materials , are the guarantee of constant evolution and this makes it clear why the style of the Italian eyewear is destined to become the essential part of tomorrow.

3 / positioningA provocation, an expert artist photographer and 100 faces. These are the ingredients that make up the bold communication of dp69. A distorted picture, alters the perception of vision. A turned upside down photo of face provokes our mind and it is inevitable to not groped to see the image from the right part. So, as a new entry in the field of eyewear we decided to tease a little bit’, playing exactly with the sense of sight. We have also substantiated our project demonstrating how, in front of the windows of a shop, with exposed upside-down images, passers tended to stop five seconds longer than normal.

100 beautiful portraits, crowning the photo shoot life-style. Wonderfully common faces, of any age, in which we identify ourselves and show us how dp69’s eyewear are easily wearable for everyone. The images are spread virally through the web and social networks, arousing the desire to publish our own profile picture “upside down.” In marketing, as well you know, the more powerful concept is to be holding a message or an image placed in the potential customer’s mind. The brand was successfully presented in 2014 Pitti Uomo’s edition in Florence.

Where are you?dp69 unisex eyewear made in Italy

upside down way for eyewear and much more

dp69 unisex eyewear made in Italy

upside down way for eyewear and much more

4 / place 5 / priceThe features of dp69’s eyeglasses and sunglasses and the average price range, make it suitable for a traditional distribution through the optical stores, or through the fashion stores. In less

than a year dp69 has achieved a global distribution in Italy and in several foreign markets. The distribution of the product includes the provision of packaging and material for exposure.

dp69 is entering the market with an outstanding quality/price ratio. The consumer-price range is from € 99.00 to € 159.00, price even lower than other products not manufactured in Italy.

upside down way for eyewear and much more

www.dp69.it