Downtown Waltham Partnership Storefront Improvement Program 2014/2015

DOWNTOWNW ALTHAM

PARTNERSHIP

STOREFRONT IMPROVEMENT PROGRAMGRANTS OF UP TO $5,000 AVAILABLE

for Exterior Storefront Improvements in Downtown Waltham

• Signage• Awnings• Painting• Lighting

First impressions mean everything.

• repainting the bulkheads and trim;

• signage;• cohesive color scheme

For a reasonable amount of money, this business owner was able to project an appealing, new image.

This renovation involved: •removal of the wood panels to reveal the original prismatic glass;

This storefront slipcover was removed, windows

were opened, and simple entryway elements were

added.

This fake facade was removed and the building was repainted to highlight the ornamental brickwork.

By removing the clutter of additions, such as fire escape, vents, and blocked windows, the original openings were restored and

complemented with a new coat of paint, sign and lighting.

Stripping away the ill-conceived, low-quality modernization, the original storefront and transom windows were revealed.

Rebuilding the storefront cornice provided an appropriate sign area.

The storefront colors are carried out through all building trim, reinstating the facade’s integrity.

This recent Moody Street upgrade shows how quality materials and fewer words can make a much bigger impact.

By repainting the facade and adding an awning over the door to both conceal the air conditioning unit as well as highlight the entrance, this storefront was improved with very few dollars.

Inexpensive flower planters helped frame the entrance.

Window lettering, as well as a new sign panel, conveyed all the necessary information.

Removal of upper-floor siding and re-installation of the lower-floor openings helped boost the image

and name of this business.

By adding vertical piers to frame new window units, this building facade was transformed into an elegant storefront.

A subtle color scheme highlights simple cornice brickwork.

The sign fits the building’s proportions.

The new windows have a divided light layout that aligns with other building elements to provide order to the facade.

Entrance awning and lighting completes the image.

Simple changes can be dramatic. Here, an entrance was transformed by simply choosing an attractive color scheme of three colors

to highlight the beautiful ornamental ironwork that existed.

Quality materials, subtle color schemes, and thoughtful enhancements — like these flower planters — send a positive and compelling message

to potential customers.

Projecting signs, now allowed in downtown Waltham, can give a lot of visibility and a creative look to your business.

And, finally, window displays complete the picture of storefronts that sell.

The DWP Design Committee is here to help you create a storefront that will enhance your business.

General Eligibility

The following criteria must be met for participation in the program:

The business must be located in Downtown Waltham.The storefront must be at ground level and must face a primary downtown street.Designs must comply with all City of Waltham licensing and building code requirements as well as Design Standards set forth by and available from DWP.The property owner must approve of all improvements made to the property.The applicant must agree to not change or alter the improvement without written approval from the SIP administrator for five (5) years.The business must meet Federal eligibility requirements.*

*EligibilityYou must commit to retain or make 51 percent of the full-time equivalent jobs you create available to people who meet these income guidelines. If you as the business owner fall within these guidelines and represent at least 51 percent of those employed by the business, you can also qualify. Documentation is required.

Deadline: October 31, 2014

For info or to apply, contact DWP at (781) 923-0808 or

[email protected].