1 Experiences Inspire Audience Participation Anywhere. Emmy Award Winner for Innovation in Improving Engagement Around TV in Social Media The Challenge: With the explosion of digital devices and social media usage, individuals are consuming and creating content everywhere they go. This presents new opportunities for brands and media companies to engage passionate fans and more authentically tell their story. However, marketing assets like homepages, microsites and digital ad units still operate on a one-way communication model that’s easy to tune out. So how do you transform your digital properties into experiences that create an emotional connection and inspire advocacy? The Solution: Leverage The Power Of Social On Digital Properties to create unique and exciting experiences that people want to be a part of The “Big 4” TV networks and 50% of Interbrand’s Best Global Brands know that winning audiences today is about standing out with new and different ways for consumers to interact with their brands. That’s why they use Spredfast Experiences to create engaging social experiences that bring consumer participation onto their owned and paid marketing assets. With Experiences, brands are able to leverage the power of social participation to amplify organic reach, quickly build brand awareness, and ultimately drive brand love.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1
Experiences
Inspire Audience Participation Anywhere.
Emmy Award Winner for Innovation in Improving Engagement Around TV in Social Media
The Challenge: With the explosion of digital devices and social media usage, individuals are consuming and creating content everywhere they go. This presents new opportunities for brands and media companies to engage passionate fans and more authentically tell their story. However, marketing assets like homepages, microsites and digital ad units still operate on a one-way communication model that’s easy to tune out. So how do you transform your digital properties into experiences that create an emotional connection and inspire advocacy?
The Solution: Leverage The Power Of Social On Digital Properties to create unique and exciting experiences that people want to be a part of
The “Big 4” TV networks and 50% of Interbrand’s Best Global Brands know that winning audiences today is about standing out with new and different ways for consumers to interact with their brands. That’s why they use Spredfast Experiences to create engaging social experiences that bring consumer participation onto their owned and paid marketing assets. With Experiences, brands are able to leverage the power of social participation to amplify organic reach, quickly build brand awareness, and ultimately drive brand love.
2Want to find out more about Experiences? spredfast.com • [email protected] • (888) 212.2216
Quickly Curate Great Content
• Aggregate volumes of content in real time from major social networks including:
• Curate only the best, most relevant content to your brand with sophisticated moderation rules
• Protect your brand with profanity filters, copyright approval processes, and age-gating
Create and Engage on Any Screen
• Quickly create a social visualization or complete social page with our 50+ customizable templates and page building tool
• Launch social experiences on any digital end-point and easily update from within the Experiences platform
• Build unique experiences for your campaign or event by leveraging our curated stream API or software development kit, or let our Creative Solutions Team create an experience for you!
Measure and Report Performance
• Track key engagement metrics like page views, visitor interactions, and the total amount of authentic UGC created from your visualization
• Gain the insight needed to prove value internally and to sponsors
• Analyze configuration effectiveness to save time and ensure you aren’t missing out on great content
Related Documents
