Doug Ross story 1.2

Douglas Ross Story

Driving Interests

Medicine

Humanities

Business

Background

• Broad success commercially in a variety of: – company sizes – therapy areas – market stages – product types

• Proven ability to develop: – businesses – teams – people – functions – programs

• Aficionado & advocate for continuous learning

Word Picture Douglas Ross C.V.

Case Study

Product: CRESTOR® Scenario Type: New Product Launch Background: Challenge: launch Crestor into a very competitive space dominated by world’s largest brand Lipitor® in dynamic market Initiatives: Involved with the global strategy including brand creation Executed global brand strategy with a twist for Canadian market Executed market shaping strategies and programs Co- developed programs with key opinion leaders and key high potential doctors Result: 40% Peak Market Share Leading launch globally Applicability: Launching product into an established market Developing company-wide launch process and capabilities Executing company -wide launch programs Benefit: Expertise in developing customer readiness, company motivation and capability, and competitive mindset necessary to compete in a highly attractive, competitive space

Personal Passions

Top 5 Strength Themes

• Strategic

• Ideation

• Maximizer

• Input

• Intellection

Gallup’s StrengthFinder 2.0 Personal Report, Aug. 2012

Top 5 Strength Themes

• Strategic - create alternative ways to proceed

• Ideation - able to find connections between seemingly disparate phenomena

• Maximizer - focus on strengths as a way to stimulate personal and group excellence

• Input - a craving to know more

• Intellection - introspective and appreciate intellectual discussions

Gallup’s StrengthFinder 2.0 Personal Report, Aug. 2012

Stuff I’ve Learned About Myself

• Objective personality; team player

• Thrive with focus; especially large task (example: launch a brand; build marketing capacity)

• Grace under pressure; positive & creative in the face of obstacles

Professional Expertise

• Developing products into brands

• Shaping markets

• Molding organizations

Design & Innovation Interest

• Marketer’s interest in changing behavior & delivering a better solution based on strong customer insights & co-development

Dream

• Find or create an engaging role where I can add my strengths in collaboration with others toward an outcome that benefits the most people possible

Dream

• Lifescience company

• Near or early post- commercialization

• In-house product development

• Needs commercial skills & leadership

• Fiduciary terms flexible

Alternate Dream

• Start a new business helping organizations to build a deep, meaningful understanding of people they intend to serve

• Broadly applicable

• Sustainable

• Unique

• Fun

Things I’m Doing to Sharpen the Saw

• Stanford

– Social Media Marketing CE course

– BioDesign textbook

– Entrepreneurs Thought Leaders series

• Networking

• Reading