Doubling Farmers' Income by 2022 through Data Intelligence

| Solution

On a mission to double

farmers’ income by 2022

through data intelligence

Forbes Asia 30 under 30 2016

Fortune India 40 under 40 2016 &2015

Forbes India 30 under 30 2015

Nascomm Top 10 Emerging Startups in India 2015Forbes

“ SocialCops helps tackle big

problems with big data.

Mission: Double Farmers’ Income by 2022How has the paradigm shifted to focus on income security for

farmers?

Budget 2016-17 drew attention to the severe underdevelopment of the backbone of India's economy – the farmer community.

Food SecurityOutcome: Ensure adequate food supply for the country’s population

Farmers’ Income SecurityOutcome: Sustainably double farmers’ income by 2022

Shifting its focus from food security, the Central Government established farmers' income security as a pan-India priority.

Doubling Farmers’ Income by 2022How can we create convergent action to double farmers’ income by

2022?

1Policy Makers Agricultural

BusinessesFarming Community

To help all stakeholders work together effectively, they need to be empowered with high quality, real time data. This will help them make better decisions and create a virtuous cycle of integration, impact and positive action.

Key stakeholders are:

How can we improve farmers’ access to sources

of credit?

Where do we deploy irrigation facilities to aid

maximum no. of small and marginal farmers?

How can we eliminate agencies involved in taking

crops to market?

How can we identify untapped market potential for mandis/

local markets for farm produce?

Where should we establish processing centers?

Which crops should we grow based on

water availability, soil health and other

inputs?

How can we provide access to credit at minimum interest

rates?

How can we help drive the most critical decisions for agrarian reform?

12 3

Driving Critical Decisions through Data IntelligenceWhat is the key challenge in India’s data landscape?

Crop and Soil Health Data

Farm Data

Farmer Data

Water and Cost of Inputs

Water Data

Crop-to-Market Data

There is a lot of data in our systems...

...but all this data lies in silos — unstructured,

incompatible and inaccessible.

Problem Solution

Data Intelligence Platform

Policy Makers

Agricultural Businesses

Farming Community

Disconnected data in incompatible formats is

extracted, cleaned, structured and visualized in

SocialCops’ data intelligence platform.

It provides centralized access to multi-sectoral,

high-quality data to empower critical decisions.

Crop and Soil Health Data

Farm Data Farmer DataWater and Cost of Inputs

Water DataCrop-to-Market Data

Driving Critical Decisions through Data IntelligenceHow does SocialCops solve this challenge?

Problem Solution

SocialCops’ Data Intelligence

Platform

Can we create a decision tool to facilitate strategic planning and real-

time tracking for schemes, programmes and interventions?

SocialCops’ Data Intelligence PlatformUnifies public data, scheme-level data and primary data in a single platform

• Query geographies based on identified parameters

• Understand interventions required by geography by exploring parameters

• Keep a pulse of the real time data from the ground, or existing sources to understand how the projects are progressing

• Understand the increase in net sown area, better crop rotation, or improved soil quality because of any intervention

Visualize data and find insights

Data Dashboard

Drives1. Strategic planning2. Live scheme, programme,

intervention tracking3. KPI tracking

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Public Data

1. Ingest 600+ public data sources from SocialCops’ repository

2. Includes over 31 public data sources about agriculture (such as Agriculture Census)In

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Scheme Data

1. Layer with government scheme data

2. Supports live scheme tracking of government initiatives

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Primary Data

1. Deploy primary data collection app (Collect) through network of “human sensors”

2. Conduct live opinion polls, rapid surveys and spot checks

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1 Plan interventions quickly

2 Monitor and track interventions

3Measure progress and impact

1 Plan interventions quickly

2 Monitor and track interventions

3Measure progress and impact

Topic

TimeGeography

Compare across

geographies, drilling

down to country,

state, district, and

more granular levels.

Compare month-on-

month and year-on-

year statistics, or

quickly view daily,

monthly, yearly

snapshots.

Choose specific topics

and sub-topics to view

exactly the information

you need.

ALL IN ONE

CLICK

1

2 3

Data Across 3 DimensionsIn 1 click, view any indicator for any geography at any point of time

1

3

2

1. Planning

Interventions

In which districts should the next 5,000 Soil Health Centers be set up?

Where should farmers sow water-intensive crops in the next season?

Which crops should be sown to ensure a good harvest?

Planning InterventionsWhere should various interventions be targeted?

1 2

3 4

Choose multiple parameters to filter down to areas of intervention.

Understand which districts to target.

Drill down to identify which sub-districts to target. Drill down further to identify which belts to target.

Planning InterventionsWhich are the best locations to deploy specific interventions?

For example, we want to identify intervention areas to open new Soil Testing Centres. We geo-query existing centres and target villages which do not have a Soil Testing Centre as of now.

Use case: Finding the best locations to open new soil testing centres

Villages without a Soil Testing Centres

2. Monitoring and

Tracking InterventionsHow have government schemes improved access to irrigation facilities?How many small and marginal farmers have been given access to credit facilities over the past 6 months?

Integrated MIS to Monitor & Track Interventions

Enables effective monitoring and tracking of interventions

Regularly ingest government scheme-

level data

For Programs With Existing MIS

Data Intelligence Platform

For Programs Without Existing MIS

Create a program MIS in 30 seconds

Arm field staff with Collect, an Android application to collect data from the field, in tough conditions & from the most remote corners of the country.

Connect schemes with APIs to the Data Intelligence Platform to bring all scheme-level indicators into the centralized Data Intelligence Platform

Public Data

1

Build survey using the app within minutes

• No coding required

• 20 question types

• Easy skip logic & validations

Deploy surveys in real time to field staff anytime, anywhere

• No internet required

• Custom geo-tagging

• Multi-language capabilities

Low cost, high scalability

✓Live opinion polls ✓ Rapid survey ✓Spot checks

Create a Program MIS in 30 SecondsThrough a network of mobile-enabled 'human sensors'

Enabled by a network of trained field staff

'Human sensors'

3. Measuring Progress

and Impact

What percentage of target irrigation facilities have been set up under Pradhan Mantri Krishi Sinchayee Yojana?How have outcome indicators improved over the past 3 years?

Effective assessment of impact and progress over time

Tracking outcome variables through

survey data

Outcome Indicators

Data Intelligence Platform

Progress Indicators

• Net sown area• Percentage of area under rice

cultivation• Crop productivity

Public Data

1

Primary Data

3

Scheme Data

2

Tracking progress through regular scheme

data

• Number of farmers with soil health cards

• Number of small and marginal farmers with access to irrigation

Not frequently updated Dynamic time series data

Impact Assessment and Progress TrackingHow do we measure indicators and outcomes over time?

Impact Assessment and Progress TrackingHow do we measure indicators and outcomes over time?

Case StudyData-Driven Investments

Using data intelligence to invest $8 million in agriculture in

India

In partnership with

The Bill & Melinda Gates Foundation, created an $8 million fund to help reduce extreme poverty for small and marginal farmers in Bihar, Odisha and Uttar Pradesh in India.They wanted to use data to identify where they should invest to maximize their impact and focus on internal priorities. However, Indian agriculture data is scattered, inconsistent and difficult to work with.

*Map is for illustration purposes only

Data from 31 sources was aggregated. The data covered 209 indicators in 9 indices:

✓ Economic and agricultural profile

✓ ICT and infrastructure

✓ Crop productivity and coverage

✓ Horticulture productivity and coverage

✓ Financial services

✓ Livestock services

✓ Nutrition

✓ Women’s empowerment and services

✓ Policy and advocacy

Use CaseCan we resolve India’s nutrition problem by addressing its low crop

productivity?

Undernourishment is characterized by high

mortality rates, stunting and wasting.

India has a nutrition problem. Eating pulses improves nourishment as it’s more

nutrient-rich than rice or wheat.1 2

4Pulse cultivation is water intensive. Pulse production in

India has severely stagnated, mainly due to scarcity of

adequate water resources.

3

Can we solve India’s nutrition and crop productivity problem through targeted agricultural investments?

India has 39% of all malnourished

children of the world.

Economic losses associated with malnutrition

are estimated at 3% of India’s GDP annually.

Beta, dal khao!15% of India’s population is

under-nourished.

Key indicators include:

• Infant mortality rate

• Under 5 mortality rate

• % of children under 5 who are stunted

• % of children under 5 who are wasted

The takeaway:

the best places to invest to

improve nutrition

most efficiently and quickly

are the places with…

Poor nutrition indicators

low pulse productivity

good irrigation system

About SocialCops

Our Platform brings the entire decision-making process to one place.

It makes even the toughest decision faster and easier.

Accessexternal data

Collect data from the

ground up

Connect yourinternal data

Visualize data and find insights

Transformand clean data

• Geospatial analysis

• KPI tracking• Geo-querying• Strategic

planning

We work with 150+ partners across 7

countries.

Thank You!For more information or to requesta demo of our platform, check out

www.socialcops.com.

CONTACTPrukalpa Sankar

[email protected]