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Doubleclick training in hyderabad,Guntur, Vizag

Jan 18, 2017

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Technology

Priyanka Reddy
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Page 1: Doubleclick training in hyderabad,Guntur, Vizag
Page 2: Doubleclick training in hyderabad,Guntur, Vizag
Page 3: Doubleclick training in hyderabad,Guntur, Vizag

❏ Company - Ad Management and Ad Serving solutions to companies that buy, create and sell online advertising

❏ Founded : 1996 Kevin O'Connor, Dwight Merriman

❏ April 13, 2007 : Google purchased Doubleclick for $3.1 Billion and perceived as rebirth

WHAT …?

Page 4: Doubleclick training in hyderabad,Guntur, Vizag

❏ World's top marketers - Publishers - Ad networks and Ad agencies use

doubleclick product as foundation for their online advertising business

Combination of GOOGLE infrastructure with Doubleclick’s knowledge of

Agencies and Publishers

● Create the next generation of more innovative ad serving technology

● Improves the efficiency and effectiveness of online advertising

WHO …?

Page 5: Doubleclick training in hyderabad,Guntur, Vizag

Online Publishers (Website owners)❏ Free content …?

❏ Earns Revenue creating Ad spaces

Page 6: Doubleclick training in hyderabad,Guntur, Vizag
Page 7: Doubleclick training in hyderabad,Guntur, Vizag
Page 8: Doubleclick training in hyderabad,Guntur, Vizag

❏ ADSERVER

HOW …?

Page 9: Doubleclick training in hyderabad,Guntur, Vizag

How It Can Help Publishers❖ Move faster

❖ Work smarter

❖ Drive performance

❖ Maximize yield

❖ Grow with the platform

Page 10: Doubleclick training in hyderabad,Guntur, Vizag

DFP Elements

❏ Inventory

❏ Tagging

❏ Trafficking

❏ Forecasting

❏ Reporting

❏ Account administration

Page 11: Doubleclick training in hyderabad,Guntur, Vizag
Page 12: Doubleclick training in hyderabad,Guntur, Vizag

Benefits Over Other Ad Servers❖ Integrates with Adsense easily

❖ Advanced targeting capabilities

❖ Save staff time and reduce costs

❖ Make better decisions

❖ Improve campaign performance and client satisfaction

❖ Get the most revenue - indirectly sold and non-

guaranteed inventory

❖ Enjoy responsive, world-class service organization

Page 13: Doubleclick training in hyderabad,Guntur, Vizag

Careers

● World’s leading Ad Platform

● World Wide Opportunities

● MNC’s & Startups

● Fast Growing Career

● Can Adopt to Any Ad Server

Page 14: Doubleclick training in hyderabad,Guntur, Vizag

Roles and Responsibilities ❏ Ad ops Executive❏ Ad Operations Coordinator❏ Ad Ops / Advertising Operations Analyst❏ Ad Ops Associate❏ Online Ad Trafficker❏ Manage ad trafficking, ad creation, QA, and reporting❏ Optimize campaigns, including reviewing reports

Page 15: Doubleclick training in hyderabad,Guntur, Vizag

Eligibility

● Any Graduate

● Working Professionals in any field

● All Digital Marketing Enthusiasts

● No Programming ….. No coding background

Page 16: Doubleclick training in hyderabad,Guntur, Vizag

Course Details

● 16 Days Training

● Materials are provided

● Knowledge sharing Environment

● Maintain Google groups for Queries

Page 17: Doubleclick training in hyderabad,Guntur, Vizag

For Queries :[email protected]