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Double Tree Hotel, Ecology

Apr 13, 2017

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Nitesh Guness
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Page 1: Double Tree Hotel, Ecology

www.doubletree.com 464-583563

LOGO COMPANY

Page 2: Double Tree Hotel, Ecology

IntroductionToday, being eco-minded is an integral part of living consciously. Consumers are switching to “slow” food, “slow” fashion, “slow” living, focusing on quality and durability rather than quantity and growth.

ABOUT US

People are caring not only about what and how they consume; they are questioning their impact on environment and society: consumerism is gradually giving way to mindful lifestyle. Now, it’s not about owning or digesting more, it’s about consuming no more than you really need, making the most of resources and giving back to nature.

Page 3: Double Tree Hotel, Ecology

Our Great Crew

Arshia BoodhooPosition:Survey Project Manager

Our Great Crew

Kimberley ShummunPosition:Finance Director

Our Great Crew

Wafiq DilmohamedPosition:Business Planning Consultant

Our Great Crew

Nitesh GunessPosition:Idea Specialist

OUR CREW

Our Great Crew

Feifei LiuPosition:Sales & Marketing Manager

Our Great Crew

Tasneem NahabooPosition:Human Resource Executive

Page 4: Double Tree Hotel, Ecology

Doubletree Hotel

Doubletree Hotel offering a unique, relaxing and exclusive travel experience in the heart of the south west of Mauritius. Surrounded by peerless views of the lust nature. DoubleTree is a haven of refine comfort and luxe.”

COMPANY PROFILE

Page 5: Double Tree Hotel, Ecology

We consist of a solid team taking care of your informations and queries, putting emphasis on replying in less than 24 hours.

CONTACT USPhone:464-6060

Email Address:[email protected]

Website:www.doubletree.com

Page 6: Double Tree Hotel, Ecology

COMPANY PHILOSOPHY

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

Aiming for the realisation of a sustainable global environment and society

We have a big responsibility to leave a smaller footprint

Our hotel is conservation-oriented and, it is driven by that force and we are inspired by some philosophies

Page 7: Double Tree Hotel, Ecology

The Hotel DescriptionIntroduction on the Doubletree Hotel

Room Categories

There will be three category of room, the “Garden Suite”, “Palm Suite” and “Presidential Suite”, there is also a Spa, Golf Course, Gym, an entertainment center where the guest can meet to play social games such as chest, pool, and three different restaurants each have a specific Cuisine.

Hotel Location

Located at north east of Chamouny, the hotel will have a panoramic view on the valley surrounding the complex on its north west to north east, and on the south west to the south east on the ocean. The weather is relatively cool during summer as well as winter, with light and cool breeze, by times, as Chamouny is located on the central plateau.

Our main target are the grey market who seeks for a place to rest and relax with a cool weather surrounded by nature, we also aim for the business people who are stress and who would like to disconnect to take some time to rest as well as those who needs to travel for health issues as we are located in a calm area disconnected from all where you are absorbed by the wild nature around you.Our hotel will is set up in a way that we can accommodate people with special needs as well. We also have a fully equipped medical centre which will be operating 24/7 with well trained nurses as well as a doctor and a heliport in case of emergency.

Page 8: Double Tree Hotel, Ecology

The Hotel PhilosophyOur hotel is conservation-oriented and, it is driven by that force and we are

inspired by some philosophies

“Our guest”

Their needs and expectation will be respected and we will strive to provide them with a unique experience. The guest shall be spoiled and feel special and they are the most welcome to participate in our conservation programmes.

“Our valued staffs”

They are our prime assets and resources as well as our intermediary between our guest, partners and environment; we shall share this journey with them and provide them with training and support to acquire valuable life skills and to make the best of their journey with us.

 

“Our company”

We shall undertake constant research to improve and innovate, as well as to add value to our environment for the benefit of our environment, our staff, our guest and all those involved with us.We shall work with integrity and along with our philosophies.

Page 9: Double Tree Hotel, Ecology

The design of Doubletree Hotel is purely based on the main ecology products listed in the previous slide. 158 rooms including 2 handicap rooms, 1 Gym, 1 Spa and 3 restaurants accesible to its customers.

The rooms are based on 3 categories of suites which are ; the garden suite, the palm suite and the presidential suite. All the suites are available on both the ground floor and on the level floor (Design shown in next slide)

Design Plan

Page 10: Double Tree Hotel, Ecology

Surface Area85 metres square1

Terrace and Balcony21 metres square2

FacilitiesAdjoining living room3

Garden SuiteBathtub

shower

2Mirrors+2washbassins

Toilet

 

BEDDesk

 

Mini BarTV

   

 

  

   

 

   

  

entra

nce

Kitchenette

Page 11: Double Tree Hotel, Ecology

Surface Area122 metres square1

Terrace and Balcony74 metres square2

FacilitiesAdjoining living room and a second room with Private bathroom

3

Palm Suite

Kitchenette

 

Bathroom

BED

 

BED

DeskMini Bar

TV

   

   

   

 

     

entra

nce

 

   

TV Bathtub

shower

2Mirrors+2washbassins

Toilet

 

 

Page 12: Double Tree Hotel, Ecology

Surface Area178 metres square1

Terrace and Balcony86 metres square2

FacilitiesBoasting lavish bathrooms with dinning andSunbathing area

3

Presidential Suite

Page 13: Double Tree Hotel, Ecology

The SpaBased on the elements such as Earth, Wind, Water and Fire, the spa offers a wide variety of natural products for an everlasting experience.

An open air gym(picture) and a closed gym are proposed where all the equipment are electricity-free, rather, they auto generate their own electricity to function.

The Gym

Page 14: Double Tree Hotel, Ecology

Environment

SteelSteel is 100 % recyclable and have value even after

a very long life.

The Packaging Advisory

TimberTimber production makes a

positive contribution to reducing carbon emissions by being part of the short

term carbon cycle that involves trees absorbing carbon dioxide from the

air, releasing oxygen and storing the carbon in the

wood.

DrywallDrywall is quick and easy

to install, incredibly durable, and requires only

simple repairs when damaged. It is also used

used to add fire resistance at walls and ceilings.

Landscaping materials

Decorative part of the hotel such as pathways and gardens consist of material such as Bark, Rock, Sand and Gravel.

Page 15: Double Tree Hotel, Ecology

LOGO COMPANY

CUSTOMER TESTIMONIAL Structured approach

to encourage everyone to look at their business in a

completely different way that makes it more successful,

more sustainable, & bizarrely more

profitable

Barbara & Mark Sadler

“Green Tourism understand the

limitations companies face – knowledge & time when “Greening their Business”

Séan Twohig

Eco Hotels offer valuable insights & bring recognition

to everyday actions that

otherwise would go unnoticed.”

Bernard Sitreux

Our businesses rely on the

landscape – why would we not

want to protect it?”

Nick Lancaster, Langdale Estate

Page 16: Double Tree Hotel, Ecology

LOGO COMPANY

IDEA RESEARCH

Eco-friendly gadgets and technologies

Food remains used to make compost

Club cars equipped with solar panel

Customers generate own electricity to produce light in the gym

Keep the habitat as it was, only build and cut out trees to build villas and other facilities

Air conditioning system used to heat up the swimming pool

Renewable materials used. Eg : Planks. Wood regenerate, concrete takes years to rust

Page 17: Double Tree Hotel, Ecology

Environment v/s Economy

SURVEY FACT

They are ecological investors whose main goals are to invest in bionomics

projects

KPMG ( Investor)

31 % of Chinese consumers identify the environment as a higher priority than the economy

28 % of UK consumers selected the environment as a higher priority than the economy.

17 % of US consumers selected the environment as a higher priority than the economy.

Page 18: Double Tree Hotel, Ecology

WORLDSURVEY

50%

45%

45%

60%

Source: http://environment.nationalgeographic.com/environment/greendex/

Consumers said they had purchased products labelled as environmentally friendly in the past year

Believe it is their responsibility to use and dispose of products responsibly

Consumers’ awareness of environmentally friendly products has increased in the past few years

Of all consumers say that they are most likely to use on-package resources for environmental information

Page 19: Double Tree Hotel, Ecology

Doubletree Hotel

As per the surveys conducted and analysed, it has been noticed that setting up a hotel with ecological concept will be a good idea. SWOT

ANALYSIS

Strength Weakness Opportunity

Threat

Page 20: Double Tree Hotel, Ecology

SWOT AnalysisStrength

Increase productivity and reduce costs

The advantages of managing and developing the ‘ecology hotel’ is different from other hotels’ concept, making it unique for consumers.

It carries out the green marketing, and the concept is to provide special services and develop environmental protecting, comfortable and health.

Through development of more sustainable business practices,

efficiency in operations will increase with better use and conservation

of resources

Recycling reduces cost

Avoid using materials uselessly,

reduce and recycle paper

Improves sustainability

Impact on the use of resources and

avoid depletion of resources for future

generations.

Growing demand for eco- friendly goods and services

Ensure long term business and success and also

engagement of people.

Competitive advantage

Mainly on an international basis ; builds stronger community

relationships and provides access to new partnerships and

business opportunities.

Page 21: Double Tree Hotel, Ecology

Weakness

Investment cost is very high.

eco- friendly materials are hard to find and

transportation fees may be high

Availability of

materials

location of the building is affected by the land’s

humidity and the surrounding area.

To amend sun exposure the building needs a correct

structural orientation

Location

Regular checks by experts are mandatory so as to

avoid risks.

maintenance costs are very high and the building

needs extra care

Cost

or does not give required permits in

due time

Most of the time the government does not give

support or subsidy

Lack of support

materials are not available locally and the delivery time

varies.

construction time may be very long

Time of construction

known as ‘green washing’. If the consumers become aware of this,

then the hotel may suffer to its credibility.

While doing the marketing of the new hotel, accused of false claims regarding

the environmental friendliness of products and services.

Customer Backlash

Air cooling features will not be a weakness (see Idea Research Section)

SWOT Analysis

Page 22: Double Tree Hotel, Ecology

‘If opportunity

doesn’t knock, build a door.’ –Milton

Berle

OpportuniesSWOT Analysis

Develop and provide ‘Green Product’

Non-pollution and low-energy decorative material are found in rooms

Back to nature

Our specific group is middle-aged and elderly. These people are the actuality

passenger source.

Fully satisfied for guests and gain the profit, at the same time pay attention

to protect the environment and protected resource, let them to

become loyalty source.

The sign of fashion and grade

More and more people are keen on environment protection.

They give our hotel a higher position and larger expectation. Also can be

entitled to a higher reputation in hospitality industry.

Foreign markets

Afford the opportunity to expand the business and build a global brand. And

it may provide higher profits.

New technology

Helps to meet their customers needs with new and improved products and

services.

It can also be a competitive barrier against rivals.

New technology

Helps to meet their customers needs with new and improved products and

services.

It can also be a competitive barrier against rivals.

Partnership with international airways

Our hotel can have the contract with airways, increasing in more

customers.

Page 23: Double Tree Hotel, Ecology

ThreatsSWOT Analysis

Competition

There are different types of hotels, such as economy hotel, theme hotel,

hotel,resorts etc thus, will attract customers, and also clients needs and

wants.

Exchange rate fluctuations

The currencies will make the hotel’s investments difficult, because costs

and revenues are changing very rapidly.

Price wars

The competitors will use lower price or get more products and services with a

nice price to attract customers.

Change in tastes

Consumers can change their tastes very quickly. So our hotel depends on knowing which products and services

that consumers want.

Economic slowdown

This reason will result in people do not have enough money for travel.

A bad economy can hurt business by decreasing the number of potential

customers.

Mature markets

Mature markets are competitive. In order for hotel to grow in a mature market, it has to increase market

share, which is difficult and expensive

Political risk

Politics can increase ecology hotel’s risk factors.

Because government can quickly change business rules that negatively

affect our hotel business.

Substitute products

The availability of substitute products hurts the hotel ability to raise prices.

Because customers can easily witch to another products and services.

Page 24: Double Tree Hotel, Ecology

Revenue Rate

As calculated, the expected profit will be after 155 months. (13 years)

Page 25: Double Tree Hotel, Ecology

Thank you for listening