www.doubletree.com 464-583563 LOGO COMPANY
www.doubletree.com 464-583563
LOGO COMPANY
IntroductionToday, being eco-minded is an integral part of living consciously. Consumers are switching to “slow” food, “slow” fashion, “slow” living, focusing on quality and durability rather than quantity and growth.
ABOUT US
People are caring not only about what and how they consume; they are questioning their impact on environment and society: consumerism is gradually giving way to mindful lifestyle. Now, it’s not about owning or digesting more, it’s about consuming no more than you really need, making the most of resources and giving back to nature.
Our Great Crew
Arshia BoodhooPosition:Survey Project Manager
Our Great Crew
Kimberley ShummunPosition:Finance Director
Our Great Crew
Wafiq DilmohamedPosition:Business Planning Consultant
Our Great Crew
Nitesh GunessPosition:Idea Specialist
OUR CREW
Our Great Crew
Feifei LiuPosition:Sales & Marketing Manager
Our Great Crew
Tasneem NahabooPosition:Human Resource Executive
Doubletree Hotel
Doubletree Hotel offering a unique, relaxing and exclusive travel experience in the heart of the south west of Mauritius. Surrounded by peerless views of the lust nature. DoubleTree is a haven of refine comfort and luxe.”
COMPANY PROFILE
We consist of a solid team taking care of your informations and queries, putting emphasis on replying in less than 24 hours.
CONTACT USPhone:464-6060
Email Address:[email protected]
Website:www.doubletree.com
COMPANY PHILOSOPHY
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
Aiming for the realisation of a sustainable global environment and society
We have a big responsibility to leave a smaller footprint
Our hotel is conservation-oriented and, it is driven by that force and we are inspired by some philosophies
The Hotel DescriptionIntroduction on the Doubletree Hotel
Room Categories
There will be three category of room, the “Garden Suite”, “Palm Suite” and “Presidential Suite”, there is also a Spa, Golf Course, Gym, an entertainment center where the guest can meet to play social games such as chest, pool, and three different restaurants each have a specific Cuisine.
Hotel Location
Located at north east of Chamouny, the hotel will have a panoramic view on the valley surrounding the complex on its north west to north east, and on the south west to the south east on the ocean. The weather is relatively cool during summer as well as winter, with light and cool breeze, by times, as Chamouny is located on the central plateau.
Our main target are the grey market who seeks for a place to rest and relax with a cool weather surrounded by nature, we also aim for the business people who are stress and who would like to disconnect to take some time to rest as well as those who needs to travel for health issues as we are located in a calm area disconnected from all where you are absorbed by the wild nature around you.Our hotel will is set up in a way that we can accommodate people with special needs as well. We also have a fully equipped medical centre which will be operating 24/7 with well trained nurses as well as a doctor and a heliport in case of emergency.
The Hotel PhilosophyOur hotel is conservation-oriented and, it is driven by that force and we are
inspired by some philosophies
“Our guest”
Their needs and expectation will be respected and we will strive to provide them with a unique experience. The guest shall be spoiled and feel special and they are the most welcome to participate in our conservation programmes.
“Our valued staffs”
They are our prime assets and resources as well as our intermediary between our guest, partners and environment; we shall share this journey with them and provide them with training and support to acquire valuable life skills and to make the best of their journey with us.
“Our company”
We shall undertake constant research to improve and innovate, as well as to add value to our environment for the benefit of our environment, our staff, our guest and all those involved with us.We shall work with integrity and along with our philosophies.
The design of Doubletree Hotel is purely based on the main ecology products listed in the previous slide. 158 rooms including 2 handicap rooms, 1 Gym, 1 Spa and 3 restaurants accesible to its customers.
The rooms are based on 3 categories of suites which are ; the garden suite, the palm suite and the presidential suite. All the suites are available on both the ground floor and on the level floor (Design shown in next slide)
Design Plan
Surface Area85 metres square1
Terrace and Balcony21 metres square2
FacilitiesAdjoining living room3
Garden SuiteBathtub
shower
2Mirrors+2washbassins
Toilet
BEDDesk
Mini BarTV
entra
nce
Kitchenette
Surface Area122 metres square1
Terrace and Balcony74 metres square2
FacilitiesAdjoining living room and a second room with Private bathroom
3
Palm Suite
Kitchenette
Bathroom
BED
BED
DeskMini Bar
TV
entra
nce
TV Bathtub
shower
2Mirrors+2washbassins
Toilet
Surface Area178 metres square1
Terrace and Balcony86 metres square2
FacilitiesBoasting lavish bathrooms with dinning andSunbathing area
3
Presidential Suite
The SpaBased on the elements such as Earth, Wind, Water and Fire, the spa offers a wide variety of natural products for an everlasting experience.
An open air gym(picture) and a closed gym are proposed where all the equipment are electricity-free, rather, they auto generate their own electricity to function.
The Gym
Environment
SteelSteel is 100 % recyclable and have value even after
a very long life.
The Packaging Advisory
TimberTimber production makes a
positive contribution to reducing carbon emissions by being part of the short
term carbon cycle that involves trees absorbing carbon dioxide from the
air, releasing oxygen and storing the carbon in the
wood.
DrywallDrywall is quick and easy
to install, incredibly durable, and requires only
simple repairs when damaged. It is also used
used to add fire resistance at walls and ceilings.
Landscaping materials
Decorative part of the hotel such as pathways and gardens consist of material such as Bark, Rock, Sand and Gravel.
LOGO COMPANY
CUSTOMER TESTIMONIAL Structured approach
to encourage everyone to look at their business in a
completely different way that makes it more successful,
more sustainable, & bizarrely more
profitable
Barbara & Mark Sadler
“Green Tourism understand the
limitations companies face – knowledge & time when “Greening their Business”
Séan Twohig
Eco Hotels offer valuable insights & bring recognition
to everyday actions that
otherwise would go unnoticed.”
Bernard Sitreux
Our businesses rely on the
landscape – why would we not
want to protect it?”
Nick Lancaster, Langdale Estate
LOGO COMPANY
IDEA RESEARCH
Eco-friendly gadgets and technologies
Food remains used to make compost
Club cars equipped with solar panel
Customers generate own electricity to produce light in the gym
Keep the habitat as it was, only build and cut out trees to build villas and other facilities
Air conditioning system used to heat up the swimming pool
Renewable materials used. Eg : Planks. Wood regenerate, concrete takes years to rust
Environment v/s Economy
SURVEY FACT
They are ecological investors whose main goals are to invest in bionomics
projects
KPMG ( Investor)
31 % of Chinese consumers identify the environment as a higher priority than the economy
28 % of UK consumers selected the environment as a higher priority than the economy.
17 % of US consumers selected the environment as a higher priority than the economy.
WORLDSURVEY
50%
45%
45%
60%
Source: http://environment.nationalgeographic.com/environment/greendex/
Consumers said they had purchased products labelled as environmentally friendly in the past year
Believe it is their responsibility to use and dispose of products responsibly
Consumers’ awareness of environmentally friendly products has increased in the past few years
Of all consumers say that they are most likely to use on-package resources for environmental information
Doubletree Hotel
As per the surveys conducted and analysed, it has been noticed that setting up a hotel with ecological concept will be a good idea. SWOT
ANALYSIS
Strength Weakness Opportunity
Threat
SWOT AnalysisStrength
Increase productivity and reduce costs
The advantages of managing and developing the ‘ecology hotel’ is different from other hotels’ concept, making it unique for consumers.
It carries out the green marketing, and the concept is to provide special services and develop environmental protecting, comfortable and health.
Through development of more sustainable business practices,
efficiency in operations will increase with better use and conservation
of resources
Recycling reduces cost
Avoid using materials uselessly,
reduce and recycle paper
Improves sustainability
Impact on the use of resources and
avoid depletion of resources for future
generations.
Growing demand for eco- friendly goods and services
Ensure long term business and success and also
engagement of people.
Competitive advantage
Mainly on an international basis ; builds stronger community
relationships and provides access to new partnerships and
business opportunities.
Weakness
Investment cost is very high.
eco- friendly materials are hard to find and
transportation fees may be high
Availability of
materials
location of the building is affected by the land’s
humidity and the surrounding area.
To amend sun exposure the building needs a correct
structural orientation
Location
Regular checks by experts are mandatory so as to
avoid risks.
maintenance costs are very high and the building
needs extra care
Cost
or does not give required permits in
due time
Most of the time the government does not give
support or subsidy
Lack of support
materials are not available locally and the delivery time
varies.
construction time may be very long
Time of construction
known as ‘green washing’. If the consumers become aware of this,
then the hotel may suffer to its credibility.
While doing the marketing of the new hotel, accused of false claims regarding
the environmental friendliness of products and services.
Customer Backlash
Air cooling features will not be a weakness (see Idea Research Section)
SWOT Analysis
‘If opportunity
doesn’t knock, build a door.’ –Milton
Berle
OpportuniesSWOT Analysis
Develop and provide ‘Green Product’
Non-pollution and low-energy decorative material are found in rooms
Back to nature
Our specific group is middle-aged and elderly. These people are the actuality
passenger source.
Fully satisfied for guests and gain the profit, at the same time pay attention
to protect the environment and protected resource, let them to
become loyalty source.
The sign of fashion and grade
More and more people are keen on environment protection.
They give our hotel a higher position and larger expectation. Also can be
entitled to a higher reputation in hospitality industry.
Foreign markets
Afford the opportunity to expand the business and build a global brand. And
it may provide higher profits.
New technology
Helps to meet their customers needs with new and improved products and
services.
It can also be a competitive barrier against rivals.
New technology
Helps to meet their customers needs with new and improved products and
services.
It can also be a competitive barrier against rivals.
Partnership with international airways
Our hotel can have the contract with airways, increasing in more
customers.
ThreatsSWOT Analysis
Competition
There are different types of hotels, such as economy hotel, theme hotel,
hotel,resorts etc thus, will attract customers, and also clients needs and
wants.
Exchange rate fluctuations
The currencies will make the hotel’s investments difficult, because costs
and revenues are changing very rapidly.
Price wars
The competitors will use lower price or get more products and services with a
nice price to attract customers.
Change in tastes
Consumers can change their tastes very quickly. So our hotel depends on knowing which products and services
that consumers want.
Economic slowdown
This reason will result in people do not have enough money for travel.
A bad economy can hurt business by decreasing the number of potential
customers.
Mature markets
Mature markets are competitive. In order for hotel to grow in a mature market, it has to increase market
share, which is difficult and expensive
Political risk
Politics can increase ecology hotel’s risk factors.
Because government can quickly change business rules that negatively
affect our hotel business.
Substitute products
The availability of substitute products hurts the hotel ability to raise prices.
Because customers can easily witch to another products and services.
Revenue Rate
As calculated, the expected profit will be after 155 months. (13 years)
Thank you for listening