Double page spreads 3

Double Page Spreads

- The main image conveys attitude and generally takes up one page of the double page spread. This grabs the readers attention and gives a more personal feel. Subject may/may not be looking into the camera. (direct address) It also makes the article look interesting and makes it look less text based which attracts the reader.

- The photos are usually taken in a studio setting because lighting can be controlled to create effects with a simple background. This can make photos look a high standard. You can also guarantee the lighting and background to create the desired effect.

Images

Headline and Stand First• The Headline is the biggest text on the page which creates

an effect and grabs the attention of the reader. This can be done by visual or grammatical puns. These are usually vague because if too much is given away in the headline then the reader wont read the article. These create an atmosphere and a vibe. Regular articles rarely use headlines because the reader already has an idea what the regular is about.

• The Stand first gives a short introduction to keep the readers attention (usually located under the headline) and encourage them to read it, at this stage it is still quite vague.

- Text is broken down into columns and subheadings to make the article look less text heavy which makes it more attractive for the reader to read. This also makes it easier to navigate for the reader with drop caps marking the start of the article to further simplify it for the reader and make it easy to read. Often there is another small image in the bottom middle to further break up the text and keep it looking interesting.

- Body: the main article text, this is always at least size 11 as anything smaller is difficult to read. Using at least size 11 makes it easy for the reader to read. This starts under the headline and stand first with language and opinions being that of the author.

- The interviewee’s name is often in a different colour to make it stand out to the reader and the artists name appears large and in a unique font to the rest of the page to grab the readers attention. Captions appear with the photos of them to give a small insight and information to the reader.

- Line breaks are used to make the article easy to read, if this is not possible then text is indented left.

- Drop caps is used to show the start of the article to make it as easy as possible to read. - Page numbers are located in the bottom end corner to make navigating through the magazine easy

for the reader. - The by line shows who wrote and took the photographs for the article.

Text and Body

- Inserts: Facts/competitions/quote usually in a box in a contrasting colour to the main article to make them stand out to the reader.

Colour Scheme - Bleeding effect: This makes the text/image flow across the page making it look like 1 and creates a professional look to the magazine- Colour scheme is limited to no more than 3-4 colours, this is to keep the magazine looking simple and keep it easy to understand as too much colour makes it difficult to read.